I didn't watch the whole video,I stopped watching at 3900.00 if your getting that for a vehicle godless you guys attracting clients who would pay for such a service.
Well that was kind of the point of the video in whole which is what i covered in what I said after that. It talked about how we went from attracting people who would only pay a couple hundred to now who will pay for something to that extent.
As GSKR said, if you have a client with a corolla willing to spend that on a detail good for you. Really. There are some cars that may warrant a $4k detail but I can't see a new Corolla being one of them. Say the car left the lot for what $23k and loses $3k the minute it leaves the lot. Now it's a $20k car and to spend 25% of its value on a detail is hard to comprehend.
ScottH
I think the point is kinda being missed. No, a 25-30k Corolla isn't my typical 4 figure job. Usually people who pay that much bring in a vehicle worth 60-80k on average. However, to THIS lady, that Corolla was worth more to her that what a car 2-3x as much is worth to many of the people who buy it. Its not just about what she was willing to spend, its about how clients who are really in your corner will continue to support you as you grow. She asked what I'd recommend for a new car, and I told her what we typically do for a new car, being 100% honest. Like i said in the video, I didn't expect her to say yes but I figured I owned her at least an honest answer and figured if she turned it down, I could just say ok, we can get you on a wash and seal schedule a couple of times a year.
However, she said yes. It was her first new car in over 20 years and she's the type of person to hang onto a vehicle for a decade or more. To her, it was worth the investment for her own satisfaction and peace of mind with having a new car. If I'd taken the mind set of "This car isn't worth putting clear bra and a ceramic coating on" I would have short changed her in what she wanted and I would have short changed myself in what I could make on the job.
Dude, THANKS FOR THE VIDEO!!
It reinforces my pricing. I started charging a minimum of $300 for my one steps for a small car since the beginning. It just proves people are willing to bite for quality work.
Again, great video.
Whats up man, thanks for the feedback I do appreciate it! I know I'm kinda putting myself out there by speaking so candidly about what we're charging but I think there are guys out there who need to hear it. I use to have the mind set of I'm the detailer for everyone, but I've now realized I'm not. I have my niche, my specialty market that I go after and I serve that market with flying colors. It doesn't make the work I do or the people I work for any better than the others, but it's what works for ME and that is my emphasis, find out the market that works for YOU and kill it.
Again, really glad the video helped you out man. Questions/comments etc are definitely welcome.
