ADS...The Story!

[Klasse Act]

Lot of people loved DiY. Now they don’t… nothings change. Ivan’s always been a Hustler ( in a good way). Hes just not my cup of tea. I just feel ADS was a flavor of the month just like DiY….

People will think that’s bad but you have to make products that people like to be the flavor of the month.

We all want to move on and “discover” the latest and greatest…


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Crack, you got me into Labocosmetica and for that I say THANK YOU! Their 2BM and RW 3pH's have taken my process to a higher level when I need them, going forward I'll ALWAYS have them in my collection, just gotta decide which one I get as a gallon and which one the quart size! I also just bought their Perfecta Sio2 & gloss detailer and their Wash & Coat, you showed me the wormhole, I jumped in...no push needed!

That said, ADS will also be on my shelf right next to Labocosmetica, for me the user experience here is top notch. Sure, other products fill other voids like glass cleaner/glass Phobics, etc, noone has THEE be all, end all line of products




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[The Guz]

In my opinion, it's just another YouTube brand like DIY Detail. I'm not saying that's good or bad but after falling for some of these hyped up brands of the month or year, I've learned the YouTube marketing game. I also never really felt good about that all the ADS products say to wear eye and respiratory protection but they never do this in their videos.

Final thoughts, if a brand needs to constantly be hyped up then it's probably not a really good brand. A really good brand will let the products speak for itself.

Just curious if have you used any ADS products?

To touch on your last statement. Word of mouth is spread faster with the advent of social media. Many brands do this and even the small brands to bump their sales. It is essentially marketing 101. Back in the day the forum was used in this manner. Times sure have changed.

I'll be up front Bradley and DJ have sent me product for free and I have purchased product from them many times. They have never asked me to review anything they send or have they ever said to say nothing bad about them. I am not paid by them one bit other than the bottle of product they send me. The views alone on the videos I generate don't pay for the time and effort I put to make content. Heck some videos are a miss and don't even make the money to pay for the cost of the product alone. The only thing they have said is don't release a video until they officially launch the product but they are not the only ones to say this. I have had other brands tell me the exact same thing.

I have never tried any ADS products. From what I've watched and read many of their products perform well and some are just mediocre. But I consider ADS to be boutique products and at the upper end of price/value market. There are certainly products that perform similarly that are much less expensive.
Also they are not above hyping their products. Several months ago I emailed Bradley and ask him if Amplify could be diluted. He responded that diluting Amplify is not recommended. However ADS does recommend spraying Amplify on a wet surface and used as a drying aid. We'll spraying Amplify on a wet surface is diluting the product and a direct contradiction to what Bradlley reported to my inquiry.
I prefer products that can be diluted.

You do make a valid point about Amplify being diluted when used on as a drying aid. But if you dilute it and then spray it onto a wet surface, it is essentially being further diluted and losing its ability to act as a proper drying lubricant. If you are looking for a dilutable product to be more cost effective look into CarPro Ech2o.

 

[Coatingsarecrack]

Crack, you got me into Labocosmetica and for that I say THANK YOU! Their 2BM and RW 3pH's have taken my process to a higher level when I need them, going forward I'll ALWAYS have them in my collection, just gotta decide which one I get as a gallon and which one the quart size! I also just bought their Perfecta Sio2 & gloss detailer and their Wash & Coat, you showed me the wormhole, I jumped in...no push needed!

That said, ADS will also be on my shelf right next to Labocosmetica, for me the user experience here is top notch. Sure, other products fill other voids like glass cleaner/glass Phobics, etc, noone has THEE be all, end all line of products




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So a while ago I was trying to just by products from chemical makers. Labo, Koch Chemie, Bilt Hamber. When I finally do a chemical order I will give some ADS a try


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[Coatingsarecrack]

I don't fully understand where labeling ADS as a Youtube brand comes from. Bradley himself has said on multiple occasions that he is not necessarily a people person, or fully comfortable in front of a camera. Do they have a Youtube channel? Yes...................just like every other major detailing brand. Why? Because in addition to be a platform for selling, it's also to provide product information to the consumer. Does this mean Gyeon, Carpro, Meguiar's, Turtle Wax, Mothers, Armour All and countless others are Youtube brands as well? Going off what some are saying here, Meguiar's is a Youtube brand, well, you had all better stop buying from them too.

For context, some Youtube numbers -

ADS - 1.58K subscribers, 43 videos

Carpro (Official) 3.3K subscribers, 107 videos
Carpro USA (Sky's The Limit) - 9.02K subscribers, 313 videos

Gyeon USA - 2.95K subscribers, 43 videos,
Gyeon (Official) - 30.5K subscribers, 390 videos

Meguiars - 42K subscribers, 474 videos
Mothers - 9.41K subscribers, 105 videos
Turtle Wax - 72.9K subscribers, 523 videos
Armor All - 5.36K subscribers, 72 videos

Less subscribers, less views, less videos across the board for ADS. Oh, yeah, they are a Youtube brand.

It’s because ADS grew there brand through YouTube marketing. Before Eddie colon and jamie had detail co and Thor they were heavily repping the ADS brand

There business grew through YouTube. Pan was a fan and reviewed.

It’s because of DiY and them we have Detail Co, Clean by Pan.

That doesn’t make them a bad product… just how the marketing works now. Even if people like it heard about it from someone on here… and they heard it from another place…someone originally saw it on the tube.

But just because it’s on YouTube….

Fronted by someone we don’t enjoy video’s from…

made from formula’s from a chemist the contracted or one from blender.

Or from the same blender another one uses….

Doesn’t make it a bad product.

Not a popularity contest…. For me it’s just about the products….i mean obsessed in house products definitely a you tube brand…. From blenders that a lot of others use…. But according to you he makes good products.

I think he’s super douchy but I bought his stubby…. I’d buy other products if his shipping wasn’t so much.

If he had something off the wall I’d pay his crazy shipping,

To me it’s not about whether I want to support/like them or not. It’s just about my paint…

But yeah definitely a YouTube brand… just people need to stop thinking that’s a bad thing


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[DFB]

What I hate most about these threads is the broken record of the "over hyped" mindset.

Every single person on this earth that is of working age is selling something. That could be selling goods and services, or even selling your time in exchange for money working in office. When applying for a job, you will essentially hype yourself up when submitting a resume. In any case, "hyping" something is simply a negative buzzword for advertising and marketing..............................in order to generate income and make a living.

It surprises me so many people don't understand this. The most obvious I see is in relation to The Rag Company, the "Hype Company". What? It's their job to hype the product, they are not in business to make YouTube videos, the videos are to make money from selling products. Now its ADS being labeled as "hype". Are they the flavor of the month, probably. But the thing is, the products actually ARE rave/hype worthy. I wouldn't keep buying them if they weren't. Frankly, anyone saying they aren't worthy of praise haven't even tried them.

For context, let's look at Xtreme Solutions. Several years ago, they had a hot to trot product called Topper. The more people who discovered it, the more it was featured and talked about. But.............................where are they now? Relegated to a footnote. So, 3 years in, will ADS follow the same path?

 

[DFB]

It’s because ADS grew there brand through YouTube marketing. Before Eddie colon and jamie had detail co and Thor they were heavily repping the ADS brand

But yeah definitely a YouTube brand… just people need to stop thinking that’s a bad thing

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Thing is, 99% of people say it as a slur.

 

[Coatingsarecrack]

Thing is, 99% of people say it as a slur.

I mean I don’t think that’s true…. Maybe 99% of people here. We’re actually the 1%.

Most people appreciate and get into detailing through youtube. Say a Reddit thread where everyone was saying how they loved DiY. Appreciated all the work they put into their videos to teach them how to detail right. Just we’re so deep into it and see the marketing.

We poopoo things Pan does but look at his followers, views, likes…. His and most YouTuber videos not made for us…. Its made for the 99%


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[Coatingsarecrack]

What I hate most about these threads is the broken record of the "over hyped" mindset.

Every single person on this earth that is of working age is selling something. That could be selling goods and services, or even selling your time in exchange for money working in office. When applying for a job, you will essentially hype yourself up when submitting a resume. In any case, "hyping" something is simply a negative buzzword for advertising and marketing..............................in order to generate income and make a living.

It surprises me so many people don't understand this. The most obvious I see is in relation to The Rag Company, the "Hype Company". What? It's their job to hype the product, they are not in business to make YouTube videos, the videos are to make money from selling products. Now its ADS being labeled as "hype". Are they the flavor of the month, probably. But the thing is, the products actually ARE rave/hype worthy. I wouldn't keep buying them if they weren't. Frankly, anyone saying they aren't worthy of praise haven't even tried them.

For context, let's look at Xtreme Solutions. Several years ago, they had a hot to trot product called Topper. The more people who discovered it, the more it was featured and talked about. But.............................where are they now? Relegated to a footnote. So, 3 years in, will ADS follow the same path?

So I think what will be the down fall of a lot of “ YouTube” brands won’t be the marketing but that they don’t make their own chemicals…..

But I think ADS will survive/thrive and find its niche. Like Ammo and shine supply. You build a following with great products….


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[DFB]

I mean I don’t think that’s true…. Maybe 99% of people here. We’re actually the 1%.

Most people appreciate and get into detailing through youtube. Say a Reddit thread where everyone was saying how they loved DiY. Appreciated all the work they put into their videos to teach them how to detail right. Just we’re so deep into it and see the marketing.

We poopoo things Pan does but look at his followers, views, likes…. His and most YouTuber videos not made for us…. Its made for the 99%


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I got into detailing prior to forums, Youtube and social media, you'd basically teach yourself through trial and error. Apart from that, how did one learn about detailing products, tools and technique? Especially for someone who doesn't have a mentor, ie a family member, friend or colleague. Within my circle, I'm the only one into detailing, and cars in general. And being in a small country town, opportunities to attend training sessions or meet up with like-minded detail freaks is limited. For me personally, I'm shy and find it hard to pushing myself into those situations.

I'm a visual learner, being able to watch a video of someone demonstrating a tool, technique or product has been such a valuable learning tool for me. I've learned so much from watching the "right" people on YouTube, and you quickly discover who the "wrong" people are too. So, when someone writes of Youtube or makes negative insinuations about the people and brands on the platform, it tend to push back and get quite defensive. It's like tarring every single teacher you had in school as being ass, but in fact, several helped mold you into the person you become.

 

[Setec Astronomy]

I got into detailing prior to forums, Youtube and social media, you'd basically teach yourself through trial and error. Apart from that, how did one learn about detailing products, tools and technique?

If you were lucky there might be a "special advertising section" in a car magazine, or maybe you sent a reader service card in and got a 4-page Meguiar's brochure, or maybe you had a car repair book that had a small section on detailing. The internet was transformative in sharing information and knowledge on once-esoteric subjects like car detailing.

 

[Desertnate]

I don't get into the whole drama of the personalities behind any of the products. I don't watch any of the YouTube detailer video's (except for Guz's once in a while because I've been talking to him here many years before he made videos). I couldn't care less about that.

I tried out ADS Amplify on a recommendation from Guz and found I really liked it. I tried out the ADS Quartz Coating based on Klasse Act's reviews and those of a couple others. I will recommend them to others and continue to use them because I've tried them and they perform well for me. Those two products are good, regardless of all the background nonsense. I vote with my wallet for stuff that performs.

 

[BLM]

You do make a valid point about Amplify being diluted when used on as a drying aid. But if you dilute it and then spray it onto a wet surface, it is essentially being further diluted and losing its ability to act as a proper drying lubricant.

Guz,
The intention of my inquiry was to see if Amplify could be diluted and then applied to a dry panel after drying the paint via a drying towel. My thinking was if purchased by the gallon and then being capable of being diluted it would make the product more cost friendly which it could stand to be.
I am not a huge fan of spraying products on wet panels as generally much more product is applied, it does dilute the product and although it is quicker via saving a step I feel most products perform better when applied to a dry panel.
ADS is certainly not alone by recommending applying their Amplify to a wet panel. Most seem to recommend that method however the method uses the product quicker therefore it needs to be purchased more often thereby benefitting the product manufacturer.

 

[BLM]

What I hate most about these threads is the broken record of the "over hyped" mindset.

DFB,
There is no doubt that hyping many products or hyping ones work skills is commonplace and every company hypes their reputation. However the Car Care Products industry has a long history of over hyping their products. It's not exclusive to ADS or any other products manufacturer.
Just look at the claims made by those who pedal Ceramic coatings.
Recent history had one of the owners of Clean products claiming them to be the best on the planet. They might be good, and certainly are among the most expensive but best on the planet is pure hype.
There are a lot of good products on the market. Maybe too many which is possibly the reason so many are hyped. Competition seems to be steep for a limited market. Companies try to set themselves apart from the crowd. Therefore they sometimes manufacture little white lies concerning their products.

 

[Karl_in_Chicago]

Thing is, 99% of people say it as a slur.

I don't even understand WTF it's supposed to mean. Almost EVERY company in the world these days is using social media, or wishing they were, and as a result using YouTube and related outlets. So isn't almost *every* company a "YouTube company" these days (again, whatever the F that means)? Is a "YouTube company" better or worse than a "TV company" or a "Radio company" or a "Billboard company" or a "Magazine Insert company" or . . . . ?
It's advertising. Everyone advertises. Yet they aren't all *advertising* companies.

 

[Coatingsarecrack]

Guz,
The intention of my inquiry was to see if Amplify could be diluted and then applied to a dry panel after drying the paint via a drying towel. My thinking was if purchased by the gallon and then being capable of being diluted it would make the product more cost friendly which it could stand to be.
I am not a huge fan of spraying products on wet panels as generally much more product is applied, it does dilute the product and although it is quicker via saving a step I feel most products perform better when applied to a dry panel.
ADS is certainly not alone by recommending applying their Amplify to a wet panel. Most seem to recommend that method however the method uses the product quicker therefore it needs to be purchased more often thereby benefitting the product manufacturer.

The applying to wet came about to not really add product to the paint but help keep the towel from marring the paint.


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[Coatingsarecrack]

I don't even understand WTF it's supposed to mean. Almost EVERY company in the world these days is using social media, or wishing they were, and as a result using YouTube and related outlets. So isn't almost *every* company a "YouTube company" these days (again, whatever the F that means)? Is a "YouTube company" better or worse than a "TV company" or a "Radio company" or a "Billboard company" or a "Magazine Insert company" or . . . . ?
It's advertising. Everyone advertises. Yet they aren't all *advertising* companies.

Basically most you tube influencers modern day sham wow guy or billy mays is how it is seen…

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[Bunky]

Given the number of detailing brands, this proves the product is not the primary success factor. It is the seller making contact with a potential customer - meeting the customer where the customer is...shows, youtube, forums, favorite end seller (amazon, walmart, auto store, direct). It is about being noticed in a crowded field. This requires constant promotion.

There is a synergy with youtube reviewers whose stats rely on views. The same concept is when book writers, actors. etc have to make the rounds on the talk shows to promote their product. This can lead to some believing there is a conspiracy between the product sellers and those that do the reviews. etc. The latter want to stay relevant as well (win win) on the flavor of the day.

I have no real interest in these "stories" unless it is about overcoming adversity etc. Brands are created all the time.

 

[BLM]

The applying to wet came about to not really add product to the paint but help keep the towel from marring the paint.


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Perhaps those that are marring the paint with their towels need better towels.

 

[Klasse Act]

I think if people tried Ghost, Tire+ and their Tire Cleaner they'd understand the "hype" but if you won't take what I'd consider trusted word of mouth by someone like myself or Deyon, well, I guess you'll never know

***EDIT***

Phobics & Pilot too

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[Coatingsarecrack]

Perhaps those that are marring the paint with their towels need better towels.

Again that’s the 99%. But us 1% aren’t applying protection to wet car unless spray and rinse.

I pointed out as that is why people spray on wet car. Diluting Amplify is not worth it looking at it protection wise.


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