After reading Rennys book, I changed my service menu

Mike site looks great! I give you props for doing RV's I won't touch them every lol. What did you change on your services menu?
Todd
 
rustytruck said:
You are correct on the Opti on a new car(less than 1 tear old) that is an installed price including prep. Anything older would be quoted by the car.

Also I went and fixed the $30 surcharge issue(I think) I removed reference to Camry's and accords.
Click to expand...

For reference the Camery/Accord thing is in your Q&A. Consider going with fewer picture examples but higher definition pictures if possible.
 
y8s,
Nice catch. I had to look forever to see what you were talking about, but I'm pretty sure I noticed the door handle is more visable in the photo on the left. Slight...ever so slight. Nice job. I still don't know what you're talking about, or how to fix it, but I do see a difference in that photo.

Some of you kids, and adults, are amazing with techy details. Wish I was.
 
Just did a quick look through on my phone and I like it. Not too much information and not too little.
 
Pureshine said:
Mike site looks great! I give you props for doing RV's I won't touch them every lol. What did you change on your services menu?
Todd
Click to expand...

I had my my most poplar detail listed My "Afterglow" detail for $169. I would try and steer most customers toward that(it is what most people wanted). I read the section in Renny's book about how to many detailers fall into the "one size fits all" detail/pricing system. I went with a lower end Express detail and a more expensive Custom detail. Like Renny says if some one pays for a hotdog don't give a steak just give them a great tasting hotdog. I think my pricing puts me in a great spot to do just that.
 
Site looks very good. Questions and comments are below...

1) On the RV section you have "$6 liner ft.*" type commentary. Don't you mean "linear ft."?

2) As to the $30 surcharge notation it does seem confusing to me. I had to read it twice to understand it completely as a reader and evaluator of of the site. My suggestion:

** Pricing shown is for standard-sized compacts and sedans. Additional surcharge for larger vehicles may be assessed (i.e. - SUV's, vans, limos, etc...)

Personally, I wouldn't list a surcharge amount; I mean you want them to contact you so that you can negotiate a number or even inspect the vehicle before you quote a number. I don't have a problem with a dollar amount listed, though. It can go either way. I would rather have the interaction with the client.

3) FAQ section... Do I need to be home.... --> I believe beforehand is one word.

4) FAQ section... Surcharge.... --> see #2 above. I would say "on average" or eliminate the dollar amount.

5) FAQ section.... I would add "Why protect my car?" to the list so you can explain some finer points of the value you bring to your customers.
 
I also just recently picked up Renny's book and that book is one i will use throughout the years as it provides great advice and sound strategies.
 
mwoolfso said:
Site looks very good. Questions and comments are below...

1) On the RV section you have "$6 liner ft.*" type commentary. Don't you mean "linear ft."?

2) As to the $30 surcharge notation it does seem confusing to me. I had to read it twice to understand it completely as a reader and evaluator of of the site. My suggestion:

** Pricing shown is for standard-sized compacts and sedans. Additional surcharge for larger vehicles may be assessed (i.e. - SUV's, vans, limos, etc...)

Personally, I wouldn't list a surcharge amount; I mean you want them to contact you so that you can negotiate a number or even inspect the vehicle before you quote a number. I don't have a problem with a dollar amount listed, though. It can go either way. I would rather have the interaction with the client.

3) FAQ section... Do I need to be home.... --> I believe beforehand is one word.

4) FAQ section... Surcharge.... --> see #2 above. I would say "on average" or eliminate the dollar amount.

5) FAQ section.... I would add "Why protect my car?" to the list so you can explain some finer points of the value you bring to your customers.
Click to expand...

I fixed the linear and beforehand misspellings. I looked at the surcharge with new eyes but feel it is clear enough for the customer to understand. The FAQ section is used to address questions I get asked often. I understand what you are getting at with the protection question but it is not something that is ever asked. I will be talking about protection a lot this spring because I just started selling Opti-Coat pro and CQuartz finest. Thanks for taking some time looking through and providing feedback.
 
I just put my order in for this and a few things on Bogo. Looking forward to the read. thanks for the input Rusty.:dblthumb2:
 
I liked your website, really clear and simple, specially the detailing menu :xyxthumbs: Learning
 
You must log in or register to reply here.
Back
Top