Alleged "Detailing" Shop = epic FAIL

i see a swirl on that girls butt. let me polish it.Im the MAN:hungry:
I would love to expand upon that thought, (I am a normal guy) but this might not be the right forum for that.

Mike, thanks for the pics. I wish I could attend your classes, but money/time/distance is a factor for me. If there was something in the immediate Atlanta area, it might happen. Believe me, I would love to pick your brain.
 
Mike, thanks for the pics. I wish I could attend your classes, but money/time/distance is a factor for me.

The pictures of the cars that have been buffed out here at Autogeek are all true eye candy as are the Swirl Girls. It's a lot of fun working on what I call SIV's or Special Interest Vehicles.

For all my write-ups I show,

  • Before
  • Process
  • After
Plus include the tools, pads and products used to get the show car results. The BIG PICTURE is anyone can take the tips and techniques and use them to get the same show car results on whatever it is they are working on be it a Ford Fuzion or a Toyota Camry.


If there was something in the immediate Atlanta area, it might happen. Believe me, I would love to pick your brain.

Be sure to check out our Thursday Night Live Broadcasts.

Like a lot of things we do here at Autogeek, these live broadcasts are a FIRST in this industry. Behind the scenes we're working on tweaking them to make them better.

Share this banner with all your car buddies, if you >>>CLICK<<< on it, it will take you to the page where you can watch the feed from the studio.

For most forums, you can simply highlight, copy and paste the graphic and the code for the link will stay embedded so others can >>>CLICK<<< on it and join in the fun.



We will be broadcasting this machine polishing clinic live!





:xyxthumbs:
 
If I corrected to perfection every customer's car that came to me for a wash I'd be a broke detailer. Just something to consider when looking at the specifics of a situation like some of the above. I don't always successfully sell that needed paint correction, but I won't refuse to properly wash a swirled car because I am afraid someone is going to judge me as a hack without having all the info.
 
Imagine a shop that STAYS in business, or worse, THRIVES despite doing $h*tty work. And naive customers continue to pay them to "succeed". Now THAT, would be a travesty.
I think people are becoming more educated now then let's say 5 years ago.Crappy glass cleaning will break your reputation really fast along with interiors.Xray customers are educated porche and BMW owners know what to look for and are very picky.
 
My business moto is quality over money.Some or a majority is how fast can I turn this car and start the other and that's where quality suffers and things get ugly real quick.The detail business and carpet cleaning businesses are tough people's expectations are really high when you charge a lot.You can spend hrs buffing and cleaning the interior perfect but when the glass looks terrible your whole job is shot down by the customer.Same with carpet cleaners there is a 70 percent call back to come and fix wicking and spots that have appeared again.
 
GSKR, I support what you mentioned.

For instance, I would not think about being in business as a detailer if I can't even clean auto glass properly.

I feel like this can literally break a person's reputation fast.

After all, people will still end up in the driver seat staring through glass at the end of the day.

Not to mention the obvious, but you know...


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Yes glass is very important.And there really is a science to cleaning glass to perfection.people are programmed to think ,well if the glass is streaky this whole job stinks.
 
Because of the money in my area I do next to no paint correction, unfortunately. But I do enough wash/wax return customers for my liking. I never rush for anybody and my people know that, therefore they get a fantastic detail. Do I want to be a swirl killer, heck yes but I have to take what's available. I don't see let alone get to work any high end cars.
Thanks Steve
 
First - I never care if someone brings up an older thread. The reason why is because I have a lot of older posts. Many of my "older" posts are full-blown how-to articles and the information I share is usually just as accurate today as when I wrote it.

So I never had a problem with brining up an old thread.

For those that did not look, the first post in this thread was posted on July 9th, 2012.

Just to point this out...

And the post to bring this thread back to the forefront is below... posted January 4th, 2017


If I corrected to perfection every customer's car that came to me for a wash I'd be a broke detailer.

Just something to consider when looking at the specifics of a situation like some of the above. I don't always successfully sell that needed paint correction, but I won't refuse to properly wash a swirled car because I am afraid someone is going to judge me as a hack without having all the info.


Everything you wrote is great, if fact it's smart business. Detailers should not be trying to put a flawless show car finish on every car they detail. In fact I teach this in my classes. In my classes I teach,


  • Production Detailing
  • Show Car Detailing


There's a huge difference and to be successful and thus make a profit a detailer has to know when to use either approach.



Here's an article I wrote on this topic back in August of 2010 - 7 years ago. It's just as accurate today as when I wrote it.


A few tips on starting a part-time detailing business
Match your services to your customer


The original post to this thread was that the brand new detail shop put swirled-out cars in their showroom.

While a detailer or a detail shop doesn't have to and shouldn't put a flawless show car finish on every car they detail, if they have a showroom then at least to me it makes sense to display cars that in fact do have a showroom or show car finish, not a swirled out mess.


Here's the original post...



Here's a story for you AGers. Knowing how most of you are geekers like me, you'll laugh and cringe at this story.

We went to a town about 90 miles away from us, to visit family. We drove Oprah (Odyssey) to get there, so we had both kids. Baby started to cry so I drove around the area to get him to sleep before dinner.

Anyways, I see this BIGGGGGGGGG NEW "Detailing Shop". It had 10 or more wash bays, and a showroom floor in the middle.


I thought to myself... I HAVE to check this out. LOL.

Baby started dozing, so I pulled in and told wifey "This will ONLY take a second.".

I brought a flashlight with me just in case, but I thought, what better way to see what this shop can do than to check out their "Show" car, right?

I walk up to the car.... it was a gorgeous 65 Stang, flashlight in hand (my Brinkmann was at home of course). Turns out, the sunlight was ample light. I find SWIRLS, SWIRLS, and MORE SWIRLS. Within 30 seconds, I was out the door, before the shop people could say something to me. I shook my head all the way out the door.



I look at the signs and brochures on the way out. "Full Detailing, including wash, wax, interior, engine bay, etc.... and buffing if needed = $400".

I'm like WOW. Are people really this naive? I mean... maybe it's the owners themselves who don't REALLY KNOW HOW to detail... and think swirls are normal? Heck, they probably don't even know what swirls ARE. And it sickens me, that some people/customers walk in there, and think they do a GREAT job, and actually PAY them 400 bucks for this alleged "quality" work. Unbelievable.

Anyways, just had to share this story. Am still shocked.

A SHOWroom vehicle to showcase their work..... an iconic pony, covered, no DRENCHED in swirls. Wow.



So I completely understand the point you make in your post...


If I corrected to perfection every customer's car that came to me for a wash I'd be a broke detailer.


But the context of this thread that you posted to was a new detail shop, with a SHOW ROOM to show case tier work, and the work they showcased was not they kind of car or work that anybody in this business should put on display.

It just doesn't work.


It does show the knowledge level of the person that owned or ran the shop with the swirled out Mustang on display and the sad thing is, with so much FREE how-to information available and so many great tools, pads and products available, there's no reason to have a swirled out car in a show room to showcase a shop's so called expertise, skills or abilities.

In fact it's laughable.


Just thought I would chime in after seeing this thread pop back up on the forum homepage in the Recent Threads column and after clicking on it and reading it, discovering it's 5 years old and the post that brought it back to the forefront while sharing great insight, the point of the entire thread was not about matching your services to your customer but that a detail shop with a showroom for displaying their craft should at a minimum put a car on display that looks good.


Make sense?


Great discussion....



:)
 
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