Any advice on getting business park Business

My Detailing Guys

My Detailing Guys

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Any advice on getting Business Park business? We get told by most business parks "No Soliciting".
 
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Precision Pros said:
Any advice on getting Business Park business? We get told by most business parks "No Soliciting".
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That's because you are talking to a receptionist, start at the top and work your way down, take note of the owners names, so if you get shut down by the lady up front, the next time you walk in ask for the owner, cold calling in general sucks, it's all about numbers and talking to the people that make decisions, get pasted the "gate keeper"
 
See if you can get anyone in the office to submit your service and into the "Personal" email lists that go out to everyone -- many companies will do this for family and friends of employees to sell things, make announcements, etc.
 
Great post. I have been wondering about this myself. I have been wanting to look into parking garages too as several people have mentioned that I should since it seems to be a big thing these days for people wanting to get their car done while at work. It seems that once you are in you are in. It's just a matter of talking to the right people I guess. I would say talking to the building manager or the main person in charge of the office(s) you are trying to get business from may be a good start. Like B&B says, it is how you present yourself and your business. You have to go into these places put together and have all your info in a folder or in a way that looks professional and gets the attention of the first person to look at it. You really have to make it come across as something the office/business needs and wants so that you aren't having to sell them on just giving you their money for cleaning their cars. I would keeping looking on here at post/thread that Anthony of B&B has posted. Godspeed and hope you get some answers.
 
Perfections said:
That's because you are talking to a receptionist, start at the top and work your way down, take note of the owners names, so if you get shut down by the lady up front, the next time you walk in ask for the owner, cold calling in general sucks, it's all about numbers and talking to the people that make decisions, get pasted the "gate keeper"
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Ahhhh the "Gate Keeper". Yes it's funny how they think their mission in life is to be the defender's of the gate.
 
There are several techniques that I use:
Find someone who works at the business park and offer to give them a discount or free service if they point you to the right person to approve it. If you do a single detail at a BP, usually the client has to get permission from someone, find out who that is?

When I do find who is in charge and they seem to be a bit apprehensive, I offer to donate a portion to the company's charity, usually 15%

The KEY is to find an IN, someone who works there. Your clients may work in a BP, ask them for leads.

Offer the receptionist a free detail..
 
gumbedamit said:
There are several techniques that I use:
Find someone who works at the business park and offer to give them a discount or free service if they point you to the right person to approve it. If you do a single detail at a BP, usually the client has to get permission from someone, find out who that is?

When I do find who is in charge and they seem to be a bit apprehensive, I offer to donate a portion to the company's charity, usually 15%

The KEY is to find an IN, someone who works there. Your clients may work in a BP, ask them for leads.

Offer the receptionist a free detail..
Click to expand...

Like the charity idea.:props:
 
Perfections said:
That's because you are talking to a receptionist, start at the top and work your way down, take note of the owners names, so if you get shut down by the lady up front, the next time you walk in ask for the owner, cold calling in general sucks, it's all about numbers and talking to the people that make decisions, get pasted the "gate keeper"
Click to expand...

Soo darn true. I cant tell you how many times I've been shot down by a receptionist/secretary. Fact of the matter is, if you want the job, you gotta go to the TOP, period...
 
ShaunD said:
Great post. I have been wondering about this myself. I have been wanting to look into parking garages too as several people have mentioned that I should since it seems to be a big thing these days for people wanting to get their car done while at work. It seems that once you are in you are in. It's just a matter of talking to the right people I guess. I would say talking to the building manager or the main person in charge of the office(s) you are trying to get business from may be a good start. Like B&B says, it is how you present yourself and your business. You have to go into these places put together and have all your info in a folder or in a way that looks professional and gets the attention of the first person to look at it. You really have to make it come across as something the office/business needs and wants so that you aren't having to sell them on just giving you their money for cleaning their cars. I would keeping looking on here at post/thread that Anthony of B&B has posted. Godspeed and hope you get some answers.
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We are currently working on a professional brochure to handout. We've made and used flyers in the past which we didn't get any bites. So like any plan, you need to change tactics once in a while. The brochures are not cheap, so I'm sure I will be selective in who gets one...mainly the decision maker.
 
I haven't tried this idea yet but why not get a gallon of spray-on car wash, fill some 2oz spray bottles, label them w/ all of your biz info, and hand that along with your brochure to the key people??? Seems like it would be a good conversation starter b/c I would think someone would ask what is it & how to use it. And there's your opening to tell them about your biz.

It could also be done w/ any current clients. Use detail spray, interior cleaner, etc, so the customer can spot clean in between details. And anytime they use it, guess who's name they'll see?
 
Let me say up front I have never done work at a business park.

However, I've spent time thinking on how to approach these situations

my 2 cents, even if the gatekeeper / receptionship shoots you down, leave behind a pen or magnet with your logo / contact info. People don't like to throw out stuff that is somewhat useful. a business card or flyer goes in the trash. The pen or magnet sticks around. Maybe you'll get a call, maybe you won't, but your presence is there a lot longer than the 2 mins you did your pitch. Buy in bulk and disperse.

another idea i've banged around is spending time sending out faxes to a ton of offices. With the attention to a manager or supervisor or VP. I work in an office, and can assure people still use fax machines. its cheap, since you put a specific person on there it may get to there desk, and if not, someone inside the office sees it.

interested to see what other suggestions pop up here.
 
Gurge said:
Let me say up front I have never done work at a business park.

However, I've spent time thinking on how to approach these situations

my 2 cents, even if the gatekeeper / receptionship shoots you down, leave behind a pen or magnet with your logo / contact info. People don't like to throw out stuff that is somewhat useful. a business card or flyer goes in the trash. The pen or magnet sticks around. Maybe you'll get a call, maybe you won't, but your presence is there a lot longer than the 2 mins you did your pitch. Buy in bulk and disperse.

QUOTE]

Like the pen idea, pens are cheap marketing, Thanks:props:
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Precision Pros said:
Any advice on getting Business Park business? We get told by most business parks "No Soliciting".
Click to expand...


Most Offices dont mind your coming in with info about detailing their rides. I have quite a few offices that I do and Im sure they had or have no soliciting signs up - only a couple of times Ive gotten some ugly looks..... but then I dont go back to that office. One office uses my services weekly! While working on their rides I usually get more business from other offices in that building. Working is the best Advertisement for sure:dblthumb2:.
 
Call and ask to speak to a administrative person. If asked pertaining what, you might need to get creative because saying you represent a company such as XYZ Detailing might not sound very important to them.

I read a book, The Psychology of Selling, and it goes pretty in depth on how simple sales can be. Always ask for administrative personnel and seem of high importance, also it is MANDATORY you request an in person meeting before you give price (which you are supposed to give last), that way you can pressure them into a deal. My 2 cents.
 
Wow - old thread lol..... the office I mentioned above we did weekly until about 2 months ago - 3+ years!One gentleman from the group went from being an awesome client to an even better employee :buffing: Started working for me after they shut down the office.
 
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