Attracting Senior Customers and promoting myself?

Detailchick

Detailchick

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I already offer a 10% senior discount but How can I get out there? I think advertising to seniors would help me out alot because alot of them physically can't do this on their own. So how can I attract them or where should I promote myself? I wonder if an ad in the newspaper would help because alot of them read newspapers. I'm a little bit shy but I'm trying to break out of it. I also have a craigslist ad/template I'm working on.
 
How about stopping by some of the retirement homes and talk to the managers. You might even offer to do one of their mini-buses to show your skills. Some of the larger retirement communities may even have their own newsletter and you may be able to place an ad in it. You might even want to offer a group discount as you could probably detail more than one vehicle on site the same day. I was in my shop today and was thinking there will come a time when I'm not able to detail my own vehicles as I'm 65 and I sure would like to know there's somebody out there that will do it for the seniors.
 
Promote in churches bulletins. Once you do one seniors vehicle they will tell everyone they know. Some things to remember when doing seniors vehicles, most don't get many visitors, plan a little extra time just to sit and talk to them, you'll learn they would rather talk to someone then how good their car comes out. That's not to say don't do a good job, it just they'll appreciate the time you spend with them and you'll have a long term customer. But this can be said for customers in general also. Another thing I do is check their tire pressure and wind shield wiper fluid. Care about taking care of them and they will take care of you with a ton of referrals.
 
DC,

I'm not sure if "retirement homes", AKA "assisted living" will generate that much business. I'm 65 and my mother-in-law is 92 and still living in a house. When someone goes to an assisted living home I suspect that they won't have a car.

You might want to check out communities that focus on people 55 and older. Many of them are retired and might be interested in having someone detail their car. I'd see if you can find some upscale 55+ communities to start.

I agree with the other folks here - if they see you detailing one car, you'll probably get a lot more business. In a lot of those 55+ communities, the houses tend to be a bit smaller and closer together, and at least one person is home all day or is out walking for exercise. So the probability of getting visibility with those folks is much higher than in standard developments where people are at work most of the time.

Good luck,

Dan.
 


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And to think...D.C.This is just the tip of the proverbial: Iceberg, when it comes to some of us Senior's, and our 'available' friends.

:D

Bob
 
BookemDano said:
DC,

I'm not sure if "retirement homes", AKA "assisted living" will generate that much business. I'm 65 and my mother-in-law is 92 and still living in a house. When someone goes to an assisted living home I suspect that they won't have a car.

You might want to check out communities that focus on people 55 and older. Many of them are retired and might be interested in having someone detail their car. I'd see if you can find some upscale 55+ communities to start.

I agree with the other folks here - if they see you detailing one car, you'll probably get a lot more business. In a lot of those 55+ communities, the houses tend to be a bit smaller and closer together, and at least one person is home all day or is out walking for exercise. So the probability of getting visibility with those folks is much higher than in standard developments where people are at work most of the time.

Good luck,

Dan.
Click to expand...

This could be a regional issue as to whether or not they have vehicles at the retirement center. In the Northwest they do. In fact, some of the people are still working as the retirement centers may have people in their late 50's who could easily live on their own but they prefer to live in a retirement community for safety and other reasons such as prepared meals three times a day. I prepared taxes for AARP in a retirement center in Vancouver, Washington for two years. It was broken down into segments for people who required no care, those who required some minimal care, those who required more (assisted living) and those with alzheimers. The parking lot was full of Buicks and Cadillacs. Covered parking was offered at an additional charge. Retirement homes aren't what they used to be. There's one in Clackamas, Oregon that has a pub, hair salon and movie theater. These places aren't cheap so there should be some discretionary income for those people who would like a nicely detailed car.
 
FUNX725 said:
______________________________________________________________________________________________________________________________________________________







And to think...D.C.This is just the tip of the proverbial: Iceberg, when it comes to some of us Senior's, and our 'available' friends.

:D

Bob
Click to expand...

:laughing: I can't belive you took the time to do that lol Those two were my favorites
 
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