Auto Detailing Facebook + Instagram Marketing Guide: Part 1

A

AMH

New member
Joined
Feb 21, 2018
Messages
7
Reaction score
0
Hi all,

This is part one of a multi-part series to help bridge the gap between customers and auto detailers. This series will focus around social media, in particular Facebook. If you like the content and want to see more parts leave me a comment!

Part 1: Where to begin?

Likes, actions and comments are good, but business results are even better. From driving awareness during a launch to increasing leads to dealers, start by thinking about what your true business objective is.

Focus on your business objective from this: “I need to increase shares, comments, and likes.” “I need to grow fans.” “What is a best-in-class social strategy?”

To this: “I need to drive awareness of company .” “I need to drive leads.” “I need to complement my traditional marketing tactics (flyers, cards, brochures, etc) with increased reach.”

Always ensure media best practices align with your objectives • Lifestyle/life stage • Psychographic • Your site visitors • 3rd party data (auto shoppers)

We want to break this next part of delivery into three parts:

1.) VALUE

  • Bid what the conversion is worth to you through manual bidding or let Facebook decide the best bid for you through automatic bidding.

2.) RELEVANCE

  • Use copy and images that resonate with your audience. This paired with targeting can help increase ad relevance score for more consistent ad delivery

3.) Delivery

  • Select the optimization goal that meets your objectives., and make sure you are optimizing for it via the Facebook Pixel. • Test and iterate where needed to help achieve desired outcome(s)

**Think about Creative for a mobile world**
The majority of your Facebook impressions will be delivered on mobile screens. The goal is to develop creative that will stop people as they scroll through their News Feed.

How do you measure the effectiveness of your Facebook campaigns?
  • We want to ensure that your campaigns are driving results tied to your key business objectives. When launching a campaign, think about what are the important KPIs you need to measure to assess the effectiveness of your campaigns.

Again, we can break this next part up into three parts:

REACH
  • Are we reaching the right audience at the right reach and frequency to achieve our business goals?

RESONANCE
  • Is the campaign positively impacting brand metrics and wider perceptions?

REACTION
  • Does the campaign result in an uplift in website traffic, lead generations or phone calls?

Automotive consumers are shifting their attention from traditional media to digital and mobile, reshaping the path to purchase. Facebook and Instagram are at the center of that shift—it’s where people spend time across their devices.

And because consumers share their lives and discover what matters to them on Facebook and Instagram, there’s no more relevant place to launch and sustain your vehicle with full sight, sound and motion.

In the next post I will dive into best practices for generating awareness for your auto detailing business, this is the tip of the iceberg If you guys liked this let me know with a comment or something you want more explanation for :xyxthumbs:
 
Nice and informative post.

It reads like you have a background in online marketing?

I'm confident most people on this forum that detail for dollars will appreciate genuine help.


:)
 
I can add a tip of my own. The more often you publish posts, stories, and live broadcasts, the better your chances of getting a response from users.
 
I can add a tip of my own. The more often you publish posts, stories, and live broadcasts, the better your chances of getting a response from users. To maintain regularity, you need to run at least two stories a day and two posts a week. I make sure to have separate content plans for the stories and posts, this way you won`t lose your audience. Also, this step really helped me - I decided to buy followers instagram cheap. It allowed me to attract a lot of people and keep my blog popular, because gaining an audience from scratch is very difficult. But beyond this, it`s essential to thoroughly consider the design of posts and texts of publications.
 
OwenMackay said:
I can add a tip of my own. The more often you publish posts, stories, and live broadcasts, the better your chances of getting a response from users. To maintain regularity, you need to run at least two stories a day and two posts a week. I make sure to have separate content plans for the stories and posts, this way you won`t lose your audience. Also, this step really helped me - I decided to buy followers instagram cheap. It allowed me to attract a lot of people and keep my blog popular, because gaining an audience from scratch is very difficult. But beyond this, it`s essential to thoroughly consider the design of posts and texts of publications.
Click to expand...

I dont mean to be an ass, but that makes you sound like a scam, and i would consider your work to be shotty without even knowing you or seening your work. And kinda skammy.

Not ment to be rude just truthful. You are litterally buying followers(meaning bots or inactive accounts).

You might as well use a photo edditing program when you post up pics of your work to make it "seem" as though your work is flawless.

Not very good advice if your an honest person.

Sent from my SM-G973U using Tapatalk
 
hugocoktail said:
Thanks for the detailed post. It’s still relevant and nice to read.
Click to expand...

I own a small auto repair shop, and I really need to improve my online marketing strategy because I think we can have more customers. I have already hired some SMM guys to help me create qualitative content for our accounts. And I also think about cooperating with belkins.io to generate new leads that would go through the sales funnel and become customers.
I think we have everything for fast and effective lead generation, and we just lack specialists that would help us and guide us in the right way.
 
You must log in or register to reply here.
Back
Top