AutoBell: Good Thing or Bad Thing for Auto Detailers?
- Thread starter vanev
- Start date
HUMP DIESEL
New member
- Dec 2, 2013
- 930
- 0
AutoBell and the like are car washes, and if a person has been using them, don't think you will talk them out of it. It's a different consumer mentality. It hurts to see a very nice vehicle going thru and knowing that it is being damaged each time, but they appeal to a couple of things.
1. Speed - You can't wash a car that fast, and be that convenient
2. Price - Its cheap
3. Clean - For the most part, this is all people want, and they provide.
They are not the largest chain in NC for nothing.
HUMP
1. Speed - You can't wash a car that fast, and be that convenient
2. Price - Its cheap
3. Clean - For the most part, this is all people want, and they provide.
They are not the largest chain in NC for nothing.
HUMP
LSNAutoDetailing
Active member
- Jun 21, 2014
- 3,373
- 21
My belief is that anyone who is here on this site has a passion about cars, and is very discerning about their vehicle appearance and maintenance.
For those not on this site, that group still exists. People that have a passion for cars and is extremely discerning about the appearance and maintenance of their vehicles yet do not have the time, knowledge nor desire to do the work themselves.
That is the particular group I, (and I'm sure many others on AGO), strive to reach.
There is room in the whole spectrum for local car-washes, franchise car washes, dealer detailers, etc... Much like there is room in the market for fast food chains all the way up to 5-Star Bistro's.
What we provide here on AGO is boutique, explaining that to the layperson is where the skill comes in.
For those not on this site, that group still exists. People that have a passion for cars and is extremely discerning about the appearance and maintenance of their vehicles yet do not have the time, knowledge nor desire to do the work themselves.
That is the particular group I, (and I'm sure many others on AGO), strive to reach.
There is room in the whole spectrum for local car-washes, franchise car washes, dealer detailers, etc... Much like there is room in the market for fast food chains all the way up to 5-Star Bistro's.
What we provide here on AGO is boutique, explaining that to the layperson is where the skill comes in.
Audios S6
Active member
- Oct 12, 2011
- 1,634
- 0
I do have clients that take their vehicle to an tunnel wash regardless of what I tell them. Those cars get nothing more aggressive than an AIO twice a year, which has a high profit margin for me and they are thrilled with the results compared to a tunnel wash. Some of those folks do have special interests cars that are only hand washed (by me or them), but they are people with more money than time and taking the car to the tunnel wash just works best for their lifestyle.
CarolinasFinestDetailing
New member
- May 30, 2011
- 1,556
- 0
People who visit places like these are not your target clientele. Plus, you'll always get a customer of 2 from these establishments here and there who want better work. I don't even worry about them.
Mantilgh
New member
- Dec 6, 2014
- 2,724
- 1
Yep, it's a different demographic. Like comparing McD's to Five Guys to steak house and their share of the lunch crowd.
Some people just want cheap and fast with no care for quality, ie. food is food, and a wash is a wash. Some prefer the middle ground with a little better service and quality. Then some prefer good quality and are willing to wait and to pay for it.
It's hard to get the first group to want to jump up to the top group without a major discount and when they do they expect the world in return.
We want customers that are looking for quality and that are willing to pay for it.
Some people just want cheap and fast with no care for quality, ie. food is food, and a wash is a wash. Some prefer the middle ground with a little better service and quality. Then some prefer good quality and are willing to wait and to pay for it.
It's hard to get the first group to want to jump up to the top group without a major discount and when they do they expect the world in return.
We want customers that are looking for quality and that are willing to pay for it.
