Brainstorming help: Business name

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Hoytman

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Okay...
There's been a lot of folks near me asking if I'm doing any detailing work. Though I haven't done many details lately it seems that word has spread from previous jobs. That's a good thing. I've been getting so many inquiries that I think it's time to step this up to the next level and just go with it.

Was speaking with VPMark the other day and he mentioned coming up with a business name. So, I guess it's time for that; brainstoring. I'm asking for ideas from fellow forum members.

While you folks are assisting me with ideas I'll be working on ideas of my own as well as a business plan and research.
 
Hoytman said:
Okay...
There's been a lot of folks near me asking if I'm doing any detailing work. Though I haven't done many details lately it seems that word has spread from previous jobs. That's a good thing. I've been getting so many inquiries that I think it's time to step this up to the next level and just go with it.

Was speaking with VPMark the other day and he mentioned coming up with a business name. So, I guess it's time for that; brainstoring. I'm asking for ideas from fellow forum members.

While you folks are assisting me with ideas I'll be working on ideas of my own as well as a business plan and research.
Click to expand...

"Your city or town" paint protect and restoration.
 
Keep it simple "Your Name Auto Detailing" thats what I do, it tells people your name and what you do, and in most states if you open a business you don't have to pay any additional fees if you use your name as a business....

Like me, I'm "Chris's Auto Detailing" simple, and lets people know what you do. You can go creative, but IMO if this is a side thing, just make it your name. :)
 
cleanmycorolla said:
Keep it simple "Your Name Auto Detailing" thats what I do, it tells people your name and what you do, and in most states if you open a business you don't have to pay any additional fees if you use your name as a business....

Like me, I'm "Chris's Auto Detailing" simple, and lets people know what you do. You can go creative, but IMO if this is a side thing, just make it your name. :)
Click to expand...


My DBA cost me a 15 minute drive and $16. Of course the will vary by state, county, etc..

Anyways, you also have to give us a bit more feed towards the cars you will be working on, market you wish to target, etc..
 
Always remember, while you care about you... most people care about themeslves, as in,


What's in it for me?


So when you name your business, make sure it tells your customer either what you do or what's in it for them. Don't make your customer "work" at figuring out what you do or what you can do for them with a glitzy business name.


Here's two articles I've written on this topic,

How to choose a name for your detailing business


Brand Yourself, Brand your Forum Nickname and Brand your Business Name




Here's one that goes with the above two... PLUS if you read through this thread it might give you some ideas as there are a LOT of ideas shared from our other forum members in it.


Share your best business card design tip?



Can't wait to see what you come up with Bill...



:dblthumb2:
 
Hi Bill...

Here's one idea I had:



Wishing you Great Success in your new Business venture!!

Bob
 
I've always been a fan of businesses who's name is clever in some way or another, and I think other people in general are too. For instance, I was a girls' tournament softball coach for many years and served on their Board of Directors for nearly a decade. Each month I wrote a newsletter which was subscribed to by alum, former and current coaches, Board members, former and current players, etc. The old, original name just didn't cut it: Valley of the Sun Softball News. Could it be any more beige and boring?! After giving it some thought, I came up with "Touching Bases". So simple and so clever. I got letters from tons of folks who thought it was the best name for a newsletter of its type ever!
A couple others that are clever and cool...
Arby's = The initials of Roast Beef. (Betcha didn't know that one did ya? :p
Nabisco = Natl. Bisquit Co.
3M = Before they were the huge conglomerate they are today they were Minnesota Mineral and Mining. They were originally going to change the name to Triple M. Can't even imagine that.
If you can't come up with something genuinely clever, do like Mike said. Pick a name that leaves no room for confusion as to what you do. My day job is at the company I own called TotalTech Solutions. I changed the name just over a year ago due to the fact that the original name didn't reflect what my company actually does anymore: Geek Bros. Computers. I found that the computer repair part of it had become such a small percentage of what I do that it was actually limiting my customer base. The new name says it all. Solutions for all your technical needs. And yes, when it was called Geek Bros., my brother and I co-owned the business. You would not believe how many people would ask if the business was really owned by brothers. :laughing:
 
DA Detailing "we go both ways"

Dream Clean

DdEeTvAiIlLS

Magic Mikes detailing
(all the mom's will flock so you should specialize in puke and crayon removal from wrecked interiors. Second thought, could be some infringment issues there plus lots of "dirty" work might wanna shy away from this one.)

Rub it out Reflections (hand polishing specialist)

Born to Buff

FLEX N' Effect

Who's the Gloss

Darwin Detailing "The Evolution of Shine"

Spit Shine "your car will be flossin!"



ok ok I am stuck in Afghanistan and im definitly bored at the moment and have been entertaining myself with this thread....and I may return!!! haha

Im the MAN
 
Coach Steve said:
I've always been a fan of businesses who's name is clever in some way or another, and I think other people in general are too. For instance, I was a girls' tournament softball coach for many years and served on their Board of Directors for nearly a decade. Each month I wrote a newsletter which was subscribed to by alum, former and current coaches, Board members, former and current players, etc. The old, original name just didn't cut it: Valley of the Sun Softball News. Could it be any more beige and boring?! After giving it some thought, I came up with "Touching Bases". So simple and so clever. I got letters from tons of folks who thought it was the best name for a newsletter of its type ever!
A couple others that are clever and cool...
Arby's = The initials of Roast Beef. (Betcha didn't know that one did ya? :p
Nabisco = Natl. Bisquit Co.
3M = Before they were the huge conglomerate they are today they were Minnesota Mineral and Mining. They were originally going to change the name to Triple M. Can't even imagine that.
If you can't come up with something genuinely clever, do like Mike said. Pick a name that leaves no room for confusion as to what you do. My day job is at the company I own called TotalTech Solutions. I changed the name just over a year ago due to the fact that the original name didn't reflect what my company actually does anymore: Geek Bros. Computers. I found that the computer repair part of it had become such a small percentage of what I do that it was actually limiting my customer base. The new name says it all. Solutions for all your technical needs. And yes, when it was called Geek Bros., my brother and I co-owned the business. You would not believe how many people would ask if the business was really owned by brothers. :laughing:
Click to expand...

Arby's | FAQ

Close, but no cigar!

I always liked names that had a connotation of fine car care. "Premier Detailing" or "The Auto Spa" (At least the latter really does exist but I like the name).

I also like people who use "Auto Care" or "Finish Care" or something like that in the name. This forum alone is evidence that "Detailing" means so many different things. There are guys who work in body shops who never even open a car door do and only wet-sand and rotary buff orange peel out of a single panel at a body shop who call themselves 'detailers'. Likewise exterior experts who call themselves 'detailers' but won't touch the interior of a car. Before AGO, I had the opposite idea. I thought all a detailer did was wash the car real quick, but then spend a few hours making the interior spotless, dust free, etc. That's what I wanted anyway, I drive it from the inside; not the outside. So I know a lot of guys like to use the word 'Detailing' in there somewhere, but if you can think of a clever, simple way to express the level of service you provide so that potential clients don't have a pre-conceived notion about what a 'detailer' is and think you can't help them. Look at how many people have a RIDS somewhere and think they need to go to the body shop to fix it? They probably didn't know that their local detailer can fix it much cheaper! And, if there are people who think Detailing is just exterior paint care (and maybe it is, what do I know), but you do interior work; what if someone needs their interior cleaned but thinks a Detailer is just someone who buffs out orange peel at the body shop?

All about appealing to a broad range and a broad audience, while remaining simple, clever, and catchy.
 
Lookin Good
Auto Detail

Jim's Lookin Good
Auto Detail

Clean and Shine
Auto Detail

First Place
Auto Detail
 
BlkHemiLTD said:
Who's the Gloss

Darwin Detailing "The Evolution of Shine"


ok ok I am stuck in Afghanistan and im definitly bored at the moment and have been entertaining myself with this thread....and I may return!!! haha
Click to expand...


Some good ideas there.... :dblthumb2:



Vegas Transplant said:
Save yourself the headache and let the Mrs come up with the perfect name and slogan.
Click to expand...


Not a bad idea...

:D
 
One thing to consider is if you plan to use a website or not. If you do, your name should have an easy way for customers to find you with an internet search. If you wanted to find a car detailer in your area, what would you type into the search engine? Most people use the town and auto/car detailing. With that said, as long as you have detailing in the name and include your city on the website you'd be good. For example: XYZ detailing, small town, USA
 
BlkHemiLTD said:
So Bill what's it gunna be I offered up some real winners there!
Click to expand...

Rome wasn't built in a day. :D

bsmith0404 said:
One thing to consider is if you plan to use a website or not. If you do, your name should have an easy way for customers to find you with an internet search. If you wanted to find a car detailer in your area, what would you type into the search engine? Most people use the town and auto/car detailing. With that said, as long as you have detailing in the name and include your city on the website you'd be good. For example: XYZ detailing, small town, USA
Click to expand...

Lots of great ideas coming.
 
Your name is always good since your customers will know who they are dealing with. I also like names that use alliteration in the titles since the names are easier to remember. If you notice that most names in comic books use alliteration so kids can remember the names. Example: Louis Lane, Clark Kent, Lex Luther

Definition of Alliteration ---- the commencement of two or more words of a word group with the same letter

Examples: Detail Duck
Wash Wizard
Crystal Clean Detail
Diamond Detail
Rinseless Renegade
Buffing Bandit
 
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