Buisness name thoughts

BitterGreg said:
Um ya, I understand what you are saying. I realize all of that is important, but your "Brand" is what sales you. I assume, you have some sort of back ground in digital footprint, but there is not a marketing expert out there that will say your brand does not matter. Your name and logo are the cornerstones of your brand.
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I hear you and understand

But again, this "branding" only matters when you're at that level.

What sells my services is my sales skills, the copy I use in emails, the customer service I provide, etc..

Regardless if I had no logo and my business name was Gil's Detailing

Branding is nice to do, but not essential.. Get to $500,000 in annual sales and then worry about branding
 
Kengo123 said:
Have you read those pages?

None of them stress the importance of a name for small businesses at all. You can't really compare Ralph Lauren to a detailing business
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I am assuming you didn't either. They all stress the importance. Three of the four articles are from, Entrepreneur, Smallbiz, fox's small business division. Who do you think their target customer is? The Ralph Lauren was a story, not the type of customers the article was geared for.

I will drop it.
 
Yes I did! An nah they don't lol.

Here's what I found:
1. How to name your business and strategies to name it
2. Big companies like McDonalds have found their brand and business name strategy to be important lol
 
This is literally the first 3 sentences of the first link.

Naming a business is a lot like laying the cornerstone of a building. Once it's in place, the entire foundation and structure is aligned to that original stone. If it's off, even just a bit, the rest of the building is off, and the misalignment becomes amplified.
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The first 2 senteces of the second link.

A good name is one of the most important marketing tools in your company’s arsenal – so it’s important to make the right choice. Inc.com has three principles to help you decide what to call your business.
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First paragraph of the 3rd link

I originally wrote this articles eleven years ago, but when considering the importance of a good business name, it is amazing how little time and effort many business people put into choosing their company’s name. This lack of forethought and planning in choosing a business identity is akin to building a home before checking to see if it is in a flood zone: At least, with the home, local governments have developed laws to protect homeowners from this foolishness. Spending a little time and thought about your business name BEFORE building your business may save you a great expense later on.
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Snippits from the last one

After five minutes I was reminded about the power of a name in branding a company
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Think long term: A company name and its brand should last the test of time. Consumers like consistency in companies, brands, and products.
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I apriciate all the input but it always comes to this debate. I was looking for some input but don't worry keep debating on importance of the name.
 
Well if all that is true then, why don't I just rename my business Diarrhea Detailing, because hey, a name doesn't matter right???
 
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