Business Name frustration!

Kris R

Kris R

360Detail.com
Joined
Nov 15, 2008
Messages
577
Reaction score
0
I've never been really happy with my business name. And in recent months Ive decided that I need to do something about it before my business takes off.

It just doesnt have the feel i want. I mean I can see what I want in my head, i see others names and go "wow thats tight!" but I cant make the words in my head to properly represent me.

Obviously I want professionalism. I want something that says top of the line! Elite! Luxury!

One thing about detailing is there are SOO many detailers out there. Excuse my generalization but there are a ton of high school drop outs that will wash your car for you and call themselves detailers. I want to set myself apart from them image wise. A guy driving a 100k vehicle isnt going to call BIG TOMS AUTO DETAILING with a logo of a cartoon washing a car you know?

:buffing:
 
360_detail said:
It just doesn't have the feel i want. I mean I can see what I want in my head, i see others names and go "wow thats tight!" but I cant make the words in my head to properly represent me.
Click to expand...

My friend Joe, aka Superior Shine once commented that he sometimes wish he chose a different name than Superior Shine just because everyone and their brother was naming their business Superior this or that or Shine this or that nd he commented that if he had to do it over again he would go with

MonsterDetail.com

Which I registered as a joke but let the domain name lapse and now some domain name company has it for sell.


Whatever you decide to go with, read through some of the suggestions here as a some ideas to guide you...

How to choose a name for your detailing business


:xyxthumbs:
 
Mike.Phillips@Autogeek said:
My friend Joe, aka Superior Shine once commented that he sometimes wish he chose a different name than Superior Shine just because everyone and their brother was naming their business Superior this or that or Shine this or that nd he commented that if he had to do it over again he would go with

MonsterDetail.com

Which I registered as a joke but let the domain name lapse and now some domain name company has it for sell.


Whatever you decide to go with, read through some of the suggestions here as a some ideas to guide you...

How to choose a name for your detailing business


:xyxthumbs:
Click to expand...

Thats exactly what Im going through. I thought 360 was simple but everythings 360 now.

In the last month I saw Garnier 360 hair shampoo on tv
Swiffer 360
anderson cooper 360.

What the Hell?? I came up with something original a year and a half ago and now everyone is using it.

MonsterDetail is awesome because I drink Monster energy EVERY DAY lol
 
jpegs13 said:
You wanted elite..... " Elite Detailing"
Click to expand...

yeah thats just it...everyone is elite. now they need to make a new word that says few among many, the best of the best because elite has been used, abused, cheapened and left dirty.
 
Quality Detailing... Prime Detailing....Exclusive Detailing, I looked up synonyms for elite.
 
jpegs13 said:
Quality Detailing... Prime Detailing....Exclusive Detailing, I looked up synonyms for elite.
Click to expand...

Yeah I like those too...theres a site called think map that has a visual thesaurus. its pretty cool.
 
If you want it to scream "THE BEST"...I registered SovereignDetail.com back when I was going to use that kind of name. Never used it, just decided to use my name.

I was also kicking around the idea of something with "Premier" in the title and the only original one I came up with was Premier Detailing Systems.

If you want to use one of those, let me know. I'd be willing to get rid of the domains.

Around here there is an Elite, Xtreme, Quality, Superior, Ultimate and a couple of others that have names like that. It's hard to find a unique name in that crowd.

DLB
 
360_detail said:
MonsterDetail is awesome because I drink Monster energy EVERY DAY lol
Click to expand...


I believe MonsterDetail.NET is available but might not be for much longer if someone else like it...

There's a chunk of advice that I've been using myself for years and I give away freely, let me write an article about it real quick as it relates to this topic.


:)
 
Maybe just add to your existing name ... Perfect 360 Detail, or Ultimate 360 Detail. Or just liven up your logo and add a catch phrase that you like, which can be a short sentence, to still include the 360 idea. I think the name you have is unique enough with a little tweaking.
 
Use something with an "A" as many web look ups and all phone lookups are Alphabetical.

ABSOLUTE PERFECTION DEATILING (APD)

I prefer not to have Auto in the name. As I have branched out and now restore about 4 to 6 Flat Ceramic Flat Top Stoves a week at $50.00 to $75.00 a pop. The best 10 Minutes of work in the business.
 
VR8 said:
Maybe just add to your existing name ... Perfect 360 Detail, or Ultimate 360 Detail. Or just liven up your logo and add a catch phrase that you like, which can be a short sentence, to still include the 360 idea. I think the name you have is unique enough with a little tweaking.
Click to expand...

DUDE! I think you're on to something!! Seriously...

When i think of a name such as

PREMIUM detailing
PREMIER detailing
360 detailing

it just sounds like its missing something. All good words but never thought of just tweaking my own name....

Oh man the wheel is going strong now.

THANK YOU SO MUCH! And Mike hurry up with that article! Im the MAN
 
Wax Gorilla said:
Use something with an "A" as many web look ups and all phone lookups are Alphabetical.

ABSOLUTE PERFECTION DEATILING (APD)

I prefer not to have Auto in the name. As I have branched out and now restore about 4 to 6 Flat Ceramic Flat Top Stoves a week at $50.00 to $75.00 a pop. The best 10 Minutes of work in the business.
Click to expand...

that is hilarious man! I brought my PC into my kitchen the other day and used a yellow pad with the glasstop cleaner polish and it worked like a charm...

how the heck did you market that??
 
I personally think that using your name or a nick name that is used for you name along with a classy logo and website does more then something like Extreme Shine Detail or A to Z Detail. Just my .02
 
I had the same problem when thinking of my name. After reading mikes post about branding I sent in a message to the admins wanting to change my forum name to my business name.

When I was thinking of a business name I thought of a bunch of words like precision or perfection but since I am in such a small town working and going to school, i decided on Blake's Mobile Detailing. Short, sweet, has my name and describes what I do different then the place down the street.(the other guy just has his name with "carwash" attached, wich is basically what they do)
 
"Full 180 Detailing" would be awesome. I just thought of it sitting here reading your thread. It's also a commonly used statement representing a major change, as in an event, position or attitude and then some.
 
just a word of caution about using the word "monster" in your name.

I dont know if any of yall have heard, but Monster Cable (the audio speaker cable company) is VERY well known for suing and issuing "cease and desist" orders for ANY company with "Monster" in the name. They like to pick on smaller companies especially. Just google "Monster lawsuit" or similar.

They even went after a blue jeans company and a freeking mom and pop DONUT shop...
 
After much searching I found the name that suits me best. My friend actually came up with this in 2001 when I wanted to do a detail business but I never used it. I dont know why I went with 360 detail but I for somereason do NOT like it anymore.

This is the new one and I already have a domain name purchased and my TM is in the works. It seems theres already a POLISHED PERFORMANCE detail name somewhere in Ohio but from the guys site its very under developed.

Thanks for all the input.

Heres the name and the tag line.

232323232%7Ffp6327%3B%3Enu%3D5236%3E978%3E25%3A%3EWSNRCG%3D326%3B%3C996%3B534%3Bnu0mrj
 
You must log in or register to reply here.
Back
Top