Here you go Zach, while it does not explicitly say Reset is needed, I have to agree with Silverfox that the description on AG does seem to suggest (to me) that other soaps may harm your coating. FWIW, I can think of two soaps off hand that I wouldn't let near any car because of certain corrosive ingredients they contain.
"CarPro Reset Intensive Car Shampoo is a specially formulated shampoo that is designed to gently release dirt and grime without damaging the underlying coating"
"CarPro Reset Intensive Car Shampoo is formulated with intelligent pH surfactants that give Reset the cleaning ability of a alkaline-based detergent, without compromising the water beading or protection of the underlying coating"
"Derived almost entirely from natural, organic and biodegradable ingredients; free from the harsh sodium and lauryl sulfate derivatives found in many shampoo products."
And this comes directly from the CQuartz description on AG:
"Detergent-resistant protection. CQuartz cannot be removed by water, alkaline or other detergents, or by pressure washers. It lasts up to two years!"
They are saying on one hand that CQuartz can't be harmed by detergents (i.e. they are selling a coating that can't be compromised by soaps); on the other hand, they are selling a soap and touting that it won't compromise the coating. To me, that is straight up hype.