Audios S6
Active member
- Oct 12, 2011
- 1,634
- 0
Why even bother discussing the warranty.... It's mostly a marketing gimmick to me. Claim lifetime warranty and the customer assumes it's a bullet proof product and makes it easier to invest some serious money in. The reality is that most customers would never make a claim, and if they do, the details of the contract could write off almost every situation as owner neglect rather than poor product performance which gets the company off the hook.
I do think it is interesting to see how different companies structure their warranty terms and conditions.
I think you mentioned Finest was something like, 'the coating won't peel, blister, flake'. I don't think I've seen those things happen with a paint coating and question whether it's even possible. It's certainly a clear and valid warranty, but how much value does it carry? I warranty that none of the pigs I sell you will fly away. [I think you know that's not a cheap shot against Finest]
CP reads more like a warranty for the paint with many exclusions/gotchas (similar to dealer options). Most interesting with this type of warranty is that the max payout may very well be less than what you paid for the product/install/warranty. [not a cheap shot against CP, just dealers]
Others I have seen simply state the coating will still be there in 5-, 7-, 10-years, but do not make any guarantee of protection And as we've discussed, how do you prove it's there or not?.
I agree that they can be a bit of a ploy on consumer ignorance. Consumer sees a warranty for something applied to their paint and assumes that it's a warranty for their paint, rather than a warranty for the coating. To me, these warranties give a window into the company's true intentions & philosophy on general business practices in the coating market. So I would say to you, I think discussion of warranties is a good thing.
I would also submit that branding your product Mohs and claiming 9H hardness is a bit of a ploy too. [Now that was a bit of a cheap shot] Sorry Mike L, I know you can't control the marketing.