aztec1987
New member
- Mar 29, 2013
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Few years back with V line polishing, wax, and Jetseal 109
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Marketing is part of all companies sales strategy. As individuals some marketing strategies we may like, some we may not.
This forum is a part of AG's marketing strategy. Bob McKee bringing in Mike Phillips to run his training department and interact on this forum was part of Bob's marketing strategy. Bob taking Nick with him to market McKee's 37 and hiring Joe to run the detailing side of Mckee's 37 is another example. It's kind of like when we all anticipate the Superbowl commercials, some we may like, some we may not. I've tried quite a few of CG's products, some I liked, some I didn't. I've also tried many other companies products, some I liked some I didn't.rops:
CG does get a bad rap but I think it's self inflicted. They have over what now 500 YouTube videos, most covering the same thing over and over and many times conflicting each other. They have a product line that seems to straddle itself on use and intention or just confusing on which should be chosen. While they give that POP to the paint that we all want it doesn't last long, at least in my experience and many reviews online. So I can see it being perfect for the guy who touches his car way to much and doesn't let a product do its thing as it was made but more the always wiping just to wipe to look good at all times guy you see at shows and meets. Also have you noticed that EVERY product is on sale..always, like that store down the road that's "going out of business" but never goes out of business.
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So, what you are describing is what marketing people refer to as a product mix strategy. CG's is a single wide and deep channel while Meguiar's created a multi-channel product differentiation strategy. In the end these products are all mostly the same in intent and differ slightly in quality and effect.
The reason why I even took the time to write this thread was because I sensed unfair criticism of CG because their marketing created a perception of inferiority, but not based on product quality or satisfaction.
Hey I know exactly what you mean... I don't even use any Chemical Guys products, but if you see some of my recent posts you'll see me defending Chemical Guys when I see what I think is just blatant fanboyizm going on and people begin whining about the most minor things such as marketing like you mentioned... I agree, if you're going to bash a product or company, at least do so based on results not your personal preference of how you think they should advertise.
Hey I know exactly what you mean... I don't even use any Chemical Guys products, but if you see some of my recent posts you'll see me defending Chemical Guys when I see what I think is just blatant fanboyizm going on and people begin whining about the most minor things such as marketing like you mentioned... I agree, if you're going to bash a product or company, at least do so based on results not your personal preference of how you think they should advertise.