CG is VERY confusing. Just as a general rule.
For starters, a lot of the videos aren't very good. I guess they are trying to be 'cool', but they are trying a little too hard to be funny and not really saying anything in some videos. They also, despite being a pretty substantial company, can't seem to buy a good mic. Muddy, mono audio makes it hard to understand! (This is slightly improved in some of the newer videos).
That, and they have a bagillion products for everything. There's gotta be a dozen car washes! And the nomenclature doesn't always make a lot of sense. Always these hip, cool names like "Mr Pink", but it doesn't actually tell you what the product does.
Don't get me wrong, I like, own, and use their products. But they are really confusing, as a company, and it has steered me elsewhere at times.
Griot's Garage really has that down better than anyone I think. Know what their car wash is called? Car wash. The spray wax? Spray wax. Give you three guesses as to what they call their quick detailer? Nope, Gotcha, 'spray and shine', but that's as creative as they get!
Their polishes? No it's not V92 or 56k or 9600 baud, it's just 'Machine Polish', 1 through 5.
Chemical Guys seems like they are trying to be the hip/cool company trying to attract young car guys (and gals) into the world of detailing. So, I should be their target market! But, it's not working. Because I AM new into the world of detailing, and weird, completely unrelated product names and sometimes helpful, but sometimes useless (meaning I don't know how helpful the helpful ones really are?) videos, and super confusing product names filling up an already enormous product line, they are a very intimidating brand for a newbie like myself. That, combined with product instructions on the label differing from videos which, sometimes, differ still from instructions on the website! (Maybe if they didn't have SO MANY PRODUCTS, many of which do the same thing, they could keep track?)
Well that's my little mini-rant on CG.
rops:
By the way, just realized that pretty much the only products from CG I own are the more down-to-earth named products. LOL. I've got their pad cleaner, clay lube, and a bunch of their hex-logic pads. I have a 'diverse' collection though, with meguiars, DP, Wolfgang, and others on the shelf :xyxthumbs: