Class - How to become the recognized detailing expert in your hometown by Mike Phillips

Mike, please add me to the email list for this great paper. I hope to be in the training session at Detail Fest.
 
Fantastic write up and advice.
Mike Phillips, you write the best articles and give the best advice.
Thank you.
 
Cruzscarwash said:
2 questions, would you suggest charging a small fee for this to eliminate hecklers ?
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Hi Freddy,

I see one question? (but it's a good one) :dblthumb2:


If you remember the other one, tag it on here.... To answer you first question, the answer is "no".


Charging for a "basic" presentation doesn't work.


Two comments...


1: First you target car clubs. Anyone that is an official member of a car club kind of already weeds out the riff-raff. I'm doing this exact seminar for the Mercedes-Benz club in a few weeks. Anyone that has the means to purchase and maintain a Mercedes-Benz tends to be a stand-up person in the first place. They work for living, pay their taxes and are enjoying the fruit of their labor --> a Mercedes-Benz. And this is true for most people in most car clubs.


2: There's always that "special person" in every crowd, club or event that can cause a disturbance. But here's the deal... if you're going to set yourself up as an expert you need to be a good communicator in the first place. If you're not already good at communicating with people then practice makes perfect. No one starts out as an expert in anything.

Once in a while I get a person that creates a disturbance in a presentation like this or even in one of my classes. What I do is very politely nip it in the bud. That is I address the issue as soon as it presents itself as a problem. A good example is "talkers". If you have someone in a class or in this case a presentation that continually talks while you're talking, you stop. Bring the class to dead silence. Then address the person and tell them that when they talk it doesn't bother you but there are others here that came to hear what I have to say. If you want to continue talking you need to take it somewhere else so everyone else here can hear and obtain the information they came here to get.

I've never had a single issue of someone causing a problem after this.


I will say that when you teach a real class then "yes" you do charge and for a host of reasons and one of the reasons is to do exactly what you're talking about and that is to filter out the riff-raff.


Some of the best training I ever received was dealing with hecklers when I taught classes for body shops on how to wetsand, cut and buff. It trained me how to deal with these types of people early on in my career and since then it's never been a problem to deal with them ever since.


:)
 
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