Yeah I'm not big on logo's. My wife brought but radiant detailing last night it think it has a nice ring
No offense, but that makes me think of radiant floor heating. Not car detailing.
Here's the way I see it... there are three levels of customers for car detailing.
1. The low end car owner that beats up on their vehicle and only brings it to a detailer when it's beyond the point they can deal with it. Perhaps when they want it to look nice for a special event, or when it starts to smell bad. For those customers, the name Stinky's Detailing works well. It seems friendly and unintimidating.
2. The mid level car owner that likes to keep their car looking nice, but realizes that it needs some special attention. They are more discerning, but aren't driving a car that costs as much as some houses. These people like a 'professional' sounding name. Something like Diamond Auto Detailing catches their eye.
3. The high end car owner, or the true enthusiast who needs work beyond what they know they are capable of. These people need to feel they can trust you. For that reason, using the name of the principal detailer (ie, owner... you) in the business helps because it means you're going on your reputation, and it sets up a personal relationship with the client right away. Rather than your last name, you might consider your first name.
You can build up a successful business targeting any of these groups. But think about which you'll see more of and enjoy working with the most.
Now keep in mind that I have no idea what I'm talking about. But it's something to consider.
