Critique my Business Card Design

Alek@DeepClean

Alek@DeepClean

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Hey guys, preparing to order my first set of business cards. Hoping to get a little feedback about the design before I press send. Thanks for the help!

Website isn't up yet, but will be before cards arrive.
 
Alek@DeepClean said:
Hey guys, preparing to order my first set of business cards. Hoping to get a little feedback about the design before I press send. Thanks for the help!

Website isn't up yet, but will be before cards arrive.
Click to expand...

I like the card but suggest the following changes

1. Shift the photo of the car to the right a little providing more room on the left for your text which is more important.

2. Photo edit the car in the background out. In fact edit the foreground and background removing the clutter. The ground under the car is not attractive.

3. Your email address blends in too much consider moving it to the end and put a space between it and your social sites.

4. I like the design and have been thinking of doing one similar.
 
rmagnus said:
I like the card but suggest the following changes

2. Photo edit the car in the background out. In fact edit the foreground and background removing the clutter. The ground under the car is not attractive.
Click to expand...


Just to clarify: You're suggesting blacking out the background around the car?
 
I would get ride of Facebook off there and just have a link to Facebook on your website.
 
Make the text format the same as the text on the back. The cursive like font looks too gimmicky. Inconsistent fonts just look weird.
 
VP Mark said:
Make the text format the same as the text on the back. The cursive like font looks too gimmicky. Inconsistent fonts just look weird.
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I agree but for different reasons.


If you look at the text on the front and compare it to the back, the text on the back is much easier to read.

Cursive fonts, especially when small make your customer work at extracting the information. Always make everything EASY for the customer. Make it easy to see what you offer and how to get a hold of you.

The worst mistake I see on BC's is the phone number in a tiny font. And always include the complete phone number.


:)
 
Alek@DeepClean said:
Just to clarify: You're suggesting blacking out the background around the car?
Click to expand...

Yes I love the photo realism on the card but the background is cluttered. I'd recommend the same for the ground under the car.

I also agree with the font issue. I was hinting at that when I said your email blended in. Putting some white space between it and the other info would help.
 
Black background and white text is inherently hard to read. That's why they don't print books that way.

My experience with business cards is that as long as they aren't misspelled and look good, most people don't care. They all end up in the trash anyway.

Also, in 99.9% of the cases, you're handing out a card when people already know what you do, the card doesn't have to explain that (ie: someone sees you working on a car, and asks you for a card.)

I personally wouldn't waste a lot of money on photo paper cards. I got 500 of my new ones from vistaprint, for like $20.

I would do the following:

1) Keep your "logo" in the cursive font.
2) Get rid of the "dashes" on the list on the back, or left justify.
3) Do a white background instead, maybe consider a line-art version of the car.

I would personally probably dump the car all together and improve your logo, so THAT is your branding, then you can skip the back of the card all together and list more services on the front.

Just my .02.

FWIW, here is my card. I know a lot of people aren't fans of my "monkey" guy, but I'm using it as a branding technique, so when you see him, you know where it's from. These cards were built around one of their templates on vistaprint.
 
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Thanks for the feedback guys, I really appreciate it! I've made some revisions, and have come up with 2 different potential designs. Both have eliminated the unattractive surroundings from around the car, and changed the text(besides company name) to a more standard font. The only difference between them is the background and text color. Any thoughts on these new drafts?
 
I'm no marketing expert and don't want this to come off wrong but just being honest. The car on the card with the DUBS will turn off a certain demografic for sure. Think of it like this, a nice, clean Audi S4 in stock trim will not offend or make anyone think about the clients coming to your business but one with chrome DUBS might, again, just sayin'. Not that you did this in your add but another thing that bugs me is when the business is mispelled to sound cool, like SOUNDZ-N-SKILLZ for insance. Sure you do sound systems and have skill to do the job but its a turn off to the majority out there and when you think about it, you want to attract everyone, right?

Sent from my SPH-M930 using AG Online
 
Minor tweak that might not be possible without access to the vehicle but either graphically tint out the windows or take another picture because the first thing my eye was drawn to was the other car in the rear windows...

Lucky Joe,
Wannabe Detailer

Sent from my HTC DNA
 
I'd personally ditch the car altogether. If this is your business, invest a bit of money to a professional logo and slap that on the card. Your car, even though you love it, will not necessarily interest or impress everyone.

I would also remove the services you offer on the card as it clutters it up. All a business card really needs is:

Company name
Company logo
Your full name
Your company's address
Your phone number
Your email address
Company website
 
Alek@DeepClean said:
Thanks for the feedback guys, I really appreciate it! I've made some revisions, and have come up with 2 different potential designs. Both have eliminated the unattractive surroundings from around the car, and changed the text(besides company name) to a more standard font. The only difference between them is the background and text color. Any thoughts on these new drafts?
Click to expand...

Okay that's a huge turn around. Looks great and easy to read. I'd say you took full advantage of the help here.
 
davisautodetail said:
FWIW, here is my card. I know a lot of people aren't fans of my "monkey" guy,
Click to expand...
I'm sure the OP appreciates your input/critique on his Business Cards...But:

The very instant I would see (hopefully it won't ever touch me) your "monkey" guy card...
It would:
1.) "end up in the trash anyway".

2.) Evoke, at the very least: A look of derision/a guttural-growl: sounding as though
it was born in the fiery-pits of Hades

3.) Maybe be the causation of a display of someone's emotional distress

davisautodetail said:
...but I'm using it as a branding technique, so when
you see him, you know where it's from.
Click to expand...
-After years of many concerted efforts by Professional Detailers to rid the general populace of their beliefs,
and all of the negative connotations, that detailers are merely: Car-wash-guys, glorified shoe-shine-boys,
hacks working for some wine-money...Lower than whale $h!t...

-You now come along, trying to pass-off these "Business" Cards as a sincere media-source..."Business" Cards
that you assume will be conducive for attracting new-numbers for a customer-base.

Tarnation/D@mn@t!on...This guy's in my neighborhood?!?!


You're correct about:
davisautodetail said:
so when you see him, you know where it's from.
Click to expand...
But don't ever be surprised to hear:

Yea, that's him alright...Not in our neighborhood!! (Call the poepoe!!)


:(

Bob


NOTE @ OP:
Your revisions to/on your Business Card were very beneficial!!
 
LMAO Im glad someone else was thinking what I was thinking. Oh man,that was a classic.Im removing the Audi R8 pic I recently detailed and replacing it with your post Bob. To the OP, I did not offer much in the commentary of your business card. I liked it. Your revisions made it real good. Simple and to the point. I like that. Most customers do not want to read a book, your work should reflect what you do. Simple but elegant cards (and good referals) will get their rides to you. My 2 cents. I am on version 2 of my business cards and in business for 25 years. No complaints.
 
OCDetailer said:
I'd personally ditch the car altogether. If this is your business, invest a bit of money to a professional logo and slap that on the card. Your car, even though you love it, will not necessarily interest or impress everyone.

I would also remove the services you offer on the card as it clutters it up. All a business card really needs is:

Company name
Company logo
Your full name
Your company's address
Your phone number
Your email address
Company website
Click to expand...
I agree 100% with this!
 
Your revisions have improved it, but I still see the other car in the drivers side windows, and honestly, I don't think the cost of printing the car on the card will be worth it. It uses a lot of space on the card that could be used to make the lettering larger and therefore easier to read.

Putting a car on the card is an ok idea, but I think it should be smaller.
I also agree that you should put the kind of car on the card that will attract the clientele you desire. Maybe an Aston Martin DB9 in stock trim?
 
I like to follow this policy:

K.I.S.S. Keep It Simple Stupid or less is more.

Sent from my SPH-M930 using AG Online
 
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