Dealership Coating Contract

i have thought about this as well. if you want to try it go to a smaller independantly owned dealer that sales luxury cars. give the sales guys a quick demo and see where it goes.

big dealers that are part of groups either state wide or nation wide have detail packages that are the same with all of the dealer in the group. trying to change the package would mean everyone would have to make the same change.

start small, your best bet is to offer it as a "add-on after sale" were the coating is sold to the customer and gets done on a car by car basis. the cars would then be brought to you prior to delivery.

Most of all remember you are going to be dealing with salesman, their biggest question is going to be "what's in it for me?". so have a kick back program in your back pocket just in case.
 
Just a thought but doesn't the paint need to air out or breath for a month or so before you put a coating/sealant on it? If you're trying to target doing the coating right after it gets delivered to the dealer and the plastic peeled off this could be a problem.
 
Matt said:
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32 oz.


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Modern waterborne base/clear paint systems are baked at the factory or chemically catalyzed to be fully cured once the car rolls off the assembly line.
 
I'm not saying this is gospil, but... 6 months ago while at my PPG refresher course I was told by the PPG reps that There are only a couple manufacturers using waterborn paint and on top of that it is only on a hand full of colors. Water born clear coats do exist but no one uses them. Solventborn clear coats leaving the factory still require a minimum of 30 days to out-gas before being coated. You should check the build date.
 
I was a Finance Manager (the guy in the back office selling warranties & Paint sealants) for a VW store about 8 years ago. We used to get a case of Xzilon for free!! Each warranty we put into place cost about $75-100, and we would sell the sealants for $695-995 depending on how much we think we couldve gotten from the customer.

From a dealership perspective, the only way we'd consider switching to another coating or sealant, is if it made $$$ sense. WWarranty is key, most of the customers I sold Xzilon too were enticed by the warranty itself, not the actual sealant. Truth is, most customers forget about the sealant and warranty soon after buying the car.

As a car salesman, one of our biggest fears was an ugly and damaged car coming from our prep dept. Customers would look over the vehicle and point everything out that they could see. Every little repair came out of our commissionable pay, it sucked.

I think your best bet is a find "mom & pop" dealerships, not the big auto group ones. Usually these smaller dealerships care more about each individual customer and sale. If you could demo your work for the GM and sales manager, you could probably get yourself a few coating jobs a month from them. However they're still going to want your work CHEAP because the mor expensive it is to them, the more expensive it'll be to the customer, which means they less they'll sell overall.
 
Dealership I am at uses that xzilion crap. Honestly I think Opti Seal last longer and does better job protecting the paint. The process to apply the xzilion is apply to one panel at a time and remove right away. Xzilion claims to protect against dents scratches and just about everything. DG AW leaves a slicker finish than the xzilion. As for the plastic being taken off well our sales porters take plastic off right away to inspect vehicle for damage. So I am not sure if you can get it before plastic comes off
 
Dealer coatings are on the paint, leather, a d fabric.

Good luck doing a quality job on all of those.

Also, I've worked at 7 different dealerships, you will absolutely have correction to do even if the plastic is on.
Glue lines, micro marring, swirls, isolated scratches.

Dealers don't care about quality! Most dealerships I worked at didn't even apply the coating when customer paid. They just kept the car in the back for an extra hour.

Best of luck and wish you success. But I'd never try it over here unless it was a small private used lot that has high end and exotics. It'd never work at a large new car dealer here.
 
The key would be the warranty. If you are applying a pro coating with a warranty and charging the dealership appropriately, then they are not going to bite, they won't be getting the same profit without a much tougher $1500 sales pitch.

If, as someone suggested, you are the dealership consultant with the pro authorization and the coating is applied 'by you or under your direct supervision', then the dealership does the work, the coating company provides the warranty, and you stand back, do nothing, and take a cut of the profit. If the numbers look the same to the dealer (they can make the same $500 with OCP or Brand X) but OCP provides a better finished product, then you have the potential to get in with them and make money for nothing more than having the authorization.
 
It's about costs, ease of application and warranty (in that order).

Dealers are/have been paying a minimal fee for their stand by protection systems for decades. Do you really think they're going to convert to a product with 5X's more costs, harder to apply and a warranty with heavy restrictions? What sounds appealing with that?
 
David Fermani said:
It's about costs, ease of application and warranty (in that order).

Dealers are/have been paying a minimal fee for their stand by protection systems for decades. Do you really think they're going to convert to a product with 5X's more costs, harder to apply and a warranty with heavy restrictions? What sounds appealing with that?
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Yeah, so the only way this works for the OP is to try to work out a deal with the dealer(s) to get a referral for a real coating for the people that turn down the dealer "coating", where the dealer makes as much or more money on the referral than they do for their own "coating" (or maybe a little less if they don't have to deal with warranty issues since they aren't the installer).

What this would mean for the OP is less profit on the coating, perhaps in exchange for higher volume. Again, like most high-quality detailing, this is only going to be attractive to customers buying more expensive vehicles plus having the disposable income to make this make sense to them.

My 2 cents.
 
Setec Astronomy said:
Yeah, so the only way this works for the OP is to try to work out a deal with the dealer(s) to get a referral for a real coating for the people that turn down the dealer "coating", where the dealer makes as much or more money on the referral than they do for their own "coating" (or maybe a little less if they don't have to deal with warranty issues since they aren't the installer).

What this would mean for the OP is less profit on the coating, perhaps in exchange for higher volume. Again, like most high-quality detailing, this is only going to be attractive to customers buying more expensive vehicles plus having the disposable income to make this make sense to them.

My 2 cents.
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I'm not really talking about a referral program, that's a whole other ballgame.
My theory is that lots of people have no problem financing an extra $1-2k and that is why (for volume purposes) I'd like to set up a program so that the dealer can finance the coating. Because once financing is closed then the cost comes lump sum out of pocket and that's when it becomes unattractive to the customer.
 
I can send you a bottle of the paint protection if you wanna play with it. It is REAL oily and takes forever to wipe off
 
I have worked around dealership for ten years now, and every dealer that does these "protection" packages up sells them 10X or more. i dont know of a product that doesnt cost them $120 or less per car. Every product iv'e seen(Xzlion, Auto armour, Ibex, and Mopar) cost about around $50 per car and at most $70 in labor. and i've seen them charge $800-1400 per car. As said before, they make the money on the warranty. not the product.
 
Very Interesting to read how professional detailers think... I get it that it finally boils down to making money (a lot if possible by "upselling" or giving less effort and making more "margin".)
I, for myself know realtime to not get into such "warranties" by dealers because I have learned that at the end of the day barring a few professionals, all are only interested in making their money, service be damned.
No disrespect to any here but now I know that's true for "professional detailers" too.
My advice-do a great job-all the time, don't say customers don't understand-we don't need to understand car cleaning because its not a priority for us;(cars run without being clean on the outside or inside) (I am a hobbyist so detail my own cars and so I am different in that thinking than the masses); give more than you receive ($), accept to have lower profit margins; it's car cleaning at the end of the day no disrespect but not something that changes or affects humanity!!!
 
Bmw123 said:
Very Interesting to read how professional detailers think... I get it that it finally boils down to making money (a lot if possible by "upselling" or giving less effort and making more "margin".)
I, for myself know realtime to not get into such "warranties" by dealers because I have learned that at the end of the day barring a few professionals, all are only interested in making their money, service be damned.
No disrespect to any here but now I know that's true for "professional detailers" too.
My advice-do a great job-all the time, don't say customers don't understand-we don't need to understand car cleaning because its not a priority for us;(cars run without being clean on the outside or inside) (I am a hobbyist so detail my own cars and so I am different in that thinking than the masses); give more than you receive ($), accept to have lower profit margins; it's car cleaning at the end of the day no disrespect but not something that changes or affects humanity!!!
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Consumers do need to understand car cleaning. That way they will understand why us professionals that actually take pride in their work charge what we charge. If they do not understand then they will go to Joe Smore down the street that will do it for $75. Get a crappy job and give all of us a bad name. So I do not understand why people try to get a skilled job done for cheap. I mean it is only money you can not take with you when you die
 
StephenK said:
Consumers do need to understand car cleaning. That way they will understand why us professionals that actually take pride in their work charge what we charge. If they do not understand then they will go to Joe Smore down the street that will do it for $75. Get a crappy job and give all of us a bad name. So I do not understand why people try to get a skilled job done for cheap. I mean it is only money you can not take with you when you die
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I don't think anyone disrespects anyone taking pride in the work they do and of course one needs to educate the consumer to "create" a market.
I respect all you guys here; wish I could "intern" with you to learn more as a hobbyist,
however there is a reasonable price for any skilled job, what I referred to in my earlier post was the unreasonable "upselling" or "more margins" which would now link the good guys in professional detailing to the money grubbing dealerships.

and btw, I get it that its only money and that no one can take it when one dies but then again it's not a very persuasive argument to have anyone part with his money to just give it away if that's the feeling he gets-maybe he may want to donate it or give it to his kids!!
 
The two companies I worked for got paid 35 to apply coating, or 32.50 at the other one.

Not sure whhat cost went to the coating company, but that's what the detail company was paid.
 
Bmw123 said:
I don't think anyone disrespects anyone taking pride in the work they do and of course one needs to educate the consumer to "create" a market.
I respect all you guys here; wish I could "intern" with you to learn more as a hobbyist,
however there is a reasonable price for any skilled job, what I referred to in my earlier post was the unreasonable "upselling" or "more margins" which would now link the good guys in professional detailing to the money grubbing dealerships.

and btw, I get it that its only money and that no one can take it when one dies but then again it's not a very persuasive argument to have anyone part with his money to just give it away if that's the feeling he gets-maybe he may want to donate it or give it to his kids!!
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If it's your business, (and owning a business in the end is about making money - not just a detailing business, but any business) then why not try to make it as profitable as you can? Your offering a service to people that have money to pay for your service (and that service isn't exactly easy when done day in and day out). If you're working hard, using top-quality products, putting out great finished vehicles, making your customers happy, and making the world a cleaner place one car at a time:D why not get compensated accordingly?

If you can upsell a paint correction customer from getting a quality wax or sealant to getting a high-end ceramic coating that will benefit them and their car exponentially over the course of the next couple years, why shouldn't it benefit you exponentially as well? Your just offering them a better service, and charging for that better service.
 
FinishingTouchA said:
I'm not really talking about a referral program, that's a whole other ballgame.
My theory is that lots of people have no problem financing an extra $1-2k and that is why (for volume purposes) I'd like to set up a program so that the dealer can finance the coating. Because once financing is closed then the cost comes lump sum out of pocket and that's when it becomes unattractive to the customer.
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I understood that, but what is the incentive for the dealer? As has been pointed out they make tons of money with their dealer-applied sealant, what is their incentive to go to you if they can't make at least as much money? It's not like they offer their sealant because they care about protecting the car.
 
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