I must be doing something wrong,I have to businesses which one of them grosses 480k a year with 8 employees.The other one 72k a year and zero advertising.a salesperson came to one of my businesses to sell me a advertising tool in restaurants,I didn't need it but she was nice and gave her the 1000.00 worth of business,I got zero from that.You're a fool if you believe that social media is not needed to expand a business. Organic marketing is possible, and still very good, but there's no denying that social media, on top of adwords and SEO, will significantly increase traffic. I had 14,000 page views last week. I live in an Amish community, so there's no telling me that paid advertisement via facebook and other social media outlets is not promoting me.