Do you list prices?

nickgodfrey

nickgodfrey

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I'm working on getting new flyers and brochures printed, and I'm wondering if I should list prices or just direct people to either call or check out the website. My last ones didn't have prices, but then again that was my first shot at that stuff and looking back, those ones kinda sucked anyway, LOL. Opinions?
 
nickgodfrey said:
I'm working on getting new flyers and brochures printed, and I'm wondering if I should list prices or just direct people to either call or check out the website. My last ones didn't have prices, but then again that was my first shot at that stuff and looking back, those ones kinda sucked anyway, LOL. Opinions?
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I list price ranges. Don't give any direct prices. I like to let my customers know my price range, then I give a price when I either see the vehicle, or know what it is.

Price ranges will give you the freedom to kind of quote within the range. For example, my Silver Packages which are a full interior with an AIO exterior is $145-$215. That covers anything from a two seater sports car, to a Suburban. It's much easier this way.

Plus, if you look at a vehicle that you would normally charge $145 for, and it's completely filthy...you could say $200 and still be within your range.
 
Very smart idea chris. Just make sure you explain to them that range. Some people with small cars could get turned off easily.
 
Jacob Perry said:
Very smart idea chris. Just make sure you explain to them that range. Some people with small cars could get turned off easily.
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True. But usually the people with the small sports cars have money. They usually ignore the range anyways, ha.
 
Very good idea. If I decide to list a range, maybe I'll put a little fine print at the bottom that explains the need for a range, but leaves it wide open to still quote the job.
 
nickgodfrey said:
Very good idea. If I decide to list a range, maybe I'll put a little fine print at the bottom that explains the need for a range, but leaves it wide open to still quote the job.
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Yup. My price really depends on the vehicle type. If a customer is going to look at my price range, and be turned off by the numbers themselves...I'd rather not have that customer anyways.
 
I list prices for more basic services that I almost always finish in a certain time frame, like a regular wash, wash & wax, headlight restoration etc. Whereas for something like paint correction where time spent on a job can vary hugely based on a million variables, I give customers a quote.
 
I get aggrivated at brochures or internet ads/websites that promote a product or service, and then at the bottom state, "Call for prices". Unless it's a one-of-a-kind item, or the only guy in town that provides the service, I move on.

It's just my feeling, but a customer shouldn't have to listen to your sales pitch in order to get a price range. And if you're not giving a sales pitch when they call, you should be posting your prices.
 
I list my prices and put a star beside all of them. All of my listed prices are for large vehicles (4 door cars, extended cab trucks, and larger/ext model suvs) then at the bottom i note *prices may vary! Size of vehicle,condition and special request. If i list a price of 120.00 for a mini detail and they only drive a 2 door sports car then i decrease the price.
 
Jacob, your avatar is flippin sweet... Just noticed that!
 
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