On the other side of the coin, “Scat Pack”, Dodge’s go-to name for their performance group of vehicles, has re-ignited the company’s battle with Scat Enterprises, who build cranks, connecting rods and other engine components. During 1968-71, Chrysler and Scat Enterprises had a back-and-forth over the name, with Chrysler dropping the Scat Pack in 1971, reportedly after receiving a cease-and-desist letter from Scat Enterprises. When Dodge showed Scat Pack vehicles at the 2013 SEMA show, Scat Enterprises went straight to court and sued, with the claim that “Defendant’s (Chrysler LLC, per court documents) resumed prominent use of Scat and Scat Pack will likely cause members of the trade, customers and others to mistakenly believe that defendants owns [those] marks and that plaintiff (Scat Enterprises) is infringing upon defendant’s rights.” Meanwhile, a statement was released from FCA (then Chrysler): “Dodge made Scat Pack what it is today. In 1968, Chrysler re-envisioned its Dodge Charger R/T, Coronet R/T, and Dart GTS vehicles by offering high-performance, redesigned versions under the Scat Pack moniker. Marketplace interest was immediate and enthusiastic, making the Dodge Scat Pack hugely successful from 1968 to 1971. The brand has remained legendary in the enthusiast community since then and consumers still associate Scat Pack with Chrysler’s vehicles, and no other business or products. Scat Enterprises, an aftermarket supplier of crankshafts, connecting rods, and rotating assemblies marketing under the term “Scat”, has never used the term “Scat Pack”. Scat Enterprises’ lawsuit against Chrysler over Chrysler’s 2014-15 Scat Pack vehicles is a meritless and opportunistic attempt to hold Chrysler hostage just days before the upcoming SEMA show. Chrysler will vigorously defend itself against this attack and look to enforce its own rights in this moniker.”
rops: ...^^^