Evaluate the customer first!

It's always interesting to see how articles are received on my Facebook page. I shared this article yesterday and 2,422 views....


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Thanks, great advice...I was reading Dan Kennedy and his marketing books...and he always says pick and choose your customer...know when to walk...know your customer before you start...I am quilty accepting customers for wrong reasons...
 
Mike, I read you post and AGREE with most of the stuff here. I agree that you need to walk a client around their car, however, most clients dont really understand how to actually detail a car. Its similar to a contractor or any service job. Not everybody knows how to frame a house or build a rocket. Its why we come in to educate.
 
Bill1234 said:
Mike, I read you post and AGREE with most of the stuff here. I agree that you need to walk a client around their car, however, most clients dont really understand how to actually detail a car. Its similar to a contractor or any service job. Not everybody knows how to frame a house or build a rocket. Its why we come in to educate.
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True...but some people don't want to learn :buffing:
 
antti@561detailing said:
True...but some people don't want to learn :buffing:
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unfortunately yes, however, I look at it as an increased relation with customer to client. I feel detailing a car should be like buying a car. You know what you are getting before you pay and there is a consensus on how things will be done
 
For those of us who do not do this for a living....
Evaluate your friends!

When I first started I was simply floored and amazed at the level of shine one can achieve. For the hell of it, I did an 8hr paint correction job on my friend's Honda Element for free. He was very pleased and very impressed.... but now he constantly asks me to polish his car... FOR FREE! :doh:

:nomore:
 
antti@561detailing said:
Thanks, great advice...

I was reading Dan Kennedy and his marketing books...
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I've read a few Dan Kennedy books, he's good.


c8n said:
I did an 8hr paint correction job on my friend's Honda Element for free.

He was very pleased and very impressed....

but now he constantly asks me to polish his car... FOR FREE! :doh:
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:laughing:
 
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