I am a little reluctant to post on this, but I actually have experience and use high end waxes.
Most of the people who say there is no difference haven't actually done a full side by side test.
My friend; who owns AO here in Edmonton, actually schooled me when I made the proverbial mistake of saying "Does the price really make a difference"
Now with waxes, it comes down to a deep science. Yes the price makes a difference. He should me how on a black 458 panel they laid down all of the SV range, Zymol, RG Black, CG line for a side by side test.
He broke out is $4k gloss metre to actually see how much difference there was. Now SV Crystal was by far the glossiest of all, and I dont remember how the other waxes stacked up other than they descended to their general price range.
I have personally seen Pete's 53 and SV Crystal on the same panel next to each other. You see the difference, trust me.
Now I am sure everyone here has tried Dodo Juice. I love their waxes and think they are amazing. But if you compare the application techniques of Dodo and SV. SV goes on a lot thicker than Dodo. There is a big difference in the waxes. Not all waxes are the same.
Now to end this, you really have to ask yourself why you want a high end wax. I don't smoke, drink, party, golf, or waste money on trinkets and odds and ends. Detailing is my passion, I love my car, and if I compare how much people spend on smokes and booze, I can justify and high end wax.
If you are using it professionally, would you put turtle wax on a $300k RR Phantom? I wouldn't. Professionally you have to balance cost and profit, to what people want. SV Shield right now is the most popular and the most profitable to me, $230 jar = $2500 = $2270 profit. Crystal Rock on the other hand $1500 jar = $2900 = $1400 profit. Pete's 53, $45 jar = $1000 = $955 profit.
To answer this threads question, I use Dodo juice on my cars... love it!
My $0.02
Beautiful! Well said! I don't get why there is a subsection of people convinced "all waxes are (almost) the same". I mean, they won't buy a polisher from Turtle Wax for $19.99, they will spend 3-4 hundred on a Flex, Rupes, etc.. It's like, you many not be able to immediately see the difference in the can, so all waxes MUST be all the same.
I just think it's really closed minded to think that way. Just to assume that because something cost more the manufacturer MUST just be duping you with fancy labels and jars. To think that there is NO WAY that something more expensive could have better ingredients, results, or technology associated with it. That, any manufacturer that claims better, purer, more costly ingredients or more carnuba HAS to be pulling the wool over your eyes. That there is just no way humanly possible to improve a $25 tub of wax with better/costlier manufacturing processes or ingredients. That no producer of wax has done ANY research or testing to see what LOOKS better on a surface, and there is no way there could be good, better, best.
That's just insane! I'm more from the school that says "you usually get what you pay for". It's not like microfiber towels, where you can sit the Costco towel next to the Cobra 600 gsm and IMMEDIATELY see a difference. And because the "difference" isn't so initially obvious, some people are convinced no difference could exist.
You can buy a pair of jeans at K-Mart for $12 or you can buy a pair of Diesel or True Religion jeans for $200. Now they are both pants and will cover up your junk, but the costlier ones are usually cut better and look better. That's why they command a premium price. AND with detailing we ARE talking primarily about LOOKS and AESTHETICS, you would think more people would realize a premium price will likely bring a better product.
Now, I know some waxes are insanely priced. I would LOVE to have Royale, Crytal Rox, Solaris, etc.. But spending thousands of dollars on a LSP is just not in my budget. However, I can't see spending working on a car (mine) for days of my valuable time and then being worried about a few hundred bucks when it comes to the last step product.
After actually using some mid priced waxes like Fuzion and Glasur I was so pleased with the results and the application it has convinced me to try some even costlier products. This is because of the positive difference I noticed.
I just think if its not in someone's interest or budget to try a costlier product that is one thing. But, to say all waxes are the same or expensive waxes are a rip off without even trying them, that's a whole other issue. I'm wondering how many doubters out there would balk if they were somehow offered a $25 jar of Concorso, because they can get a more durable product for $17.99. If there is no difference, why would it matter?