Flyers?

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Thenewguy23

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Has anyone had any success with passing out flyers to local buisneses thinking about giving it a shot
 
Thenewguy23 said:
Has anyone had any success with passing out flyers to local buisneses thinking about giving it a shot
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I have no experience with flyers. However, I was thinking of running a brand awareness campaign today.

The odds of it being successful is slim. However, I am always interested to see what works. What doesn’t work for me may work for others etc.

It doesn’t hurt to try something once.


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Just don’t put them under people’s car wiper blades! Nothing more annoying than cards and flyers under my blades. Business cards left at other businesses (with their permission) is good advertising.
 
Any diners by you? I like the ad placemats a lot of them use. And I read them all while waiting for my food.
 
No experience with flyers, but I have passed about 500 business cards. Only got one call from it. So in my book, it's a total waste of time.
 
DetailKitty said:
Any diners by you? I like the ad placemats a lot of them use. And I read them all while waiting for my food.
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Yeah Monica, but if you saw an ad for a detailer, you'd think "Hmmph. I could polish circles around this clown!" :laughing::laughing:

But good call, I always read those mats too........ :xyxthumbs:
 
Handing out a business card is an opportunity for you to engage in a dialog with a potential customer. Unless you mean you just hand them out to random strangers. In October, we bought 500 card each, me and my son, my son is on his second box of 500 mostly because when anybody asks for a card, I send him to the truck to get some. I have about 100 left of my box. We've never given a card to somebody unless they asked for one. I believe flyers would fall into the same category, they're typically a nuisance. I've never purchased anything from a flyer stuffed on my windshield. Typically, I tuck it under the wiper of the car next to me. Waste of money.

If you want bang for your buck without using the internet, which is easily the best way to advertise, wrap your trailer or truck/van and drive around town with it on the days you're not working. I get at least three calls a week (that I know of) just off my trailer wrap.
 
Any traditional marketing, ex: flyers, billboards, radio, cards, etc is all dead and pointless.

Answer me this, would you rather pinpoint exactly how many eyes saw your ad and the return on that investment or just throw money and cross fingers that it paid itself off?

I'm going to write a long-form post about digital strategies for brand awareness which will help more. Feel free to PM with questions
 
Agree to disagree. There's a place for everything even if it's not as effective as the internet. Like I said, I get at least three calls a week from the trailer wrap. Anecdotally, we were doing a job a few months ago when this guy walking his dog came by. He took a look at what we were doing and said "I wash my own cars, but give me a few of your cards it looks like you guys do nice work." The guy has referred five different people to us for upwards of $1000 in sales. So, yeah, business cards might not be the world's most effective advertising, but they do frequently work if you're handing them out to people that are actually interested in what you do.
 
100% my man. There is a place for everything. Especially if the ROI makes sense. Trailer wrap sounds like a good investment if you can narrow down the source of leads to it.
 
AMH said:
I'm going to write a long-form post about digital strategies for brand awareness which will help more.
Click to expand...

Looking forward to reading your article. I appreciate it anytime someone works hard to help others, and the marketing side is an area everyone appreciates real-world help.


AMH said:
Feel free to PM with questions
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I've been running discussion forums professionally since 2002, that's 16 years. When I see a new guy join and start asking people to PM them for more info - it can trigger my Spidy sense that the person is possibly here for nefarious reasons. I prefer everything to be transparent and posted to the forum. When people want to use PMs it usually has to do with breaking forum rules.


That said, I practice giving people the benefit of the doubt, been doing that in the forum world for 16 years now too.

In the 16 years I've been participating on and for the most part taking the lead on a forum, I see people come and I see people go... My hope is you're here to stay and here to offer genuine help, not merely try to market your marketing services.

I just approved a "new" member and their forum name has to do with "marketing leads". I ran their IP address and their e-mail through Google, a practice that will usually identify established spammers and it came up empty, so I approved the account. But now I'll be watching all the posts this new person makes to see exactly what they are up to.

Most people join a forum for one of three reasons,


1: To ask questions about car detailing and get help.

2: To offer help to people asking questions about car detailing.

3: For ulterior motives​
.


Again... been doing this a while now so I've pretty much seen everything. I found your detailing website at BackBayDetailing but it looks like a new site and a template as there's really nothing there about detailing.


Looking forward to all your future posts.

:cheers:
 
AMH said:
100% my man. There is a place for everything. Especially if the ROI makes sense. Trailer wrap sounds like a good investment if you can narrow down the source of leads to it.
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When people call you and say "I just passed you at the corner, how much to detail my Tahoe" that pretty much narrows it down.
 
You're right! I do have a comprehensive background in digital marketing, but I also started my own detailing company from the ground up. I've navigated the tricky waters of trying to stay afloat in the digital era.

Did not know about the PM rule, noted. In other forums people usually always added that at the end, all good.

Backbaydetailing was just a domain I had bought awhile ago FYI :)

Lastly, because I've dealt with lots of people in the marketing world, I preach the value philosophy. Providing value without anything in return will always win long-term! 95% of detailers don't even understand the power they have. I want to bridge that gap of people feeling to uncomfortable to feeling in control of their business. On this forum, that will be through these long-form detailed digital strategies. Hopefully it helps!!
 
sudsmobile said:
Handing out a business card is an opportunity for you to engage in a dialog with a potential customer. Unless you mean you just hand them out to random strangers. In October, we bought 500 card each, me and my son, my son is on his second box of 500 mostly because when anybody asks for a card, I send him to the truck to get some. I have about 100 left of my box. We've never given a card to somebody unless they asked for one. I believe flyers would fall into the same category, they're typically a nuisance. I've never purchased anything from a flyer stuffed on my windshield. Typically, I tuck it under the wiper of the car next to me. Waste of money.

If you want bang for your buck without using the internet, which is easily the best way to advertise, wrap your trailer or truck/van and drive around town with it on the days you're not working. I get at least three calls a week (that I know of) just off my trailer wrap.
Click to expand...

I meant leaving them in mailboxes and on cars. Basically the same as a flyer but smaller ;)
 
What I can say is, instead of wasting time and money on flyers, try targeted marketing using either facebook or Google adwords.

You can select specific criteria for targeting your ads. So you would want to narrow it down to the city you work in, people with high income, you could do things like homeowners only, and so on.

I did a try with facebook two weeks ago, ran an add for 2 days with a daily budget of 10$. Received a lot of call and got me schedule full for 2 weeks. It might be a coincidence but I never receive that many calls usually. And many of the calls I received are people looking for car washes (that's thanks to the yellow page ad I purchase last year, waste of time and money).

So, give it a try!
 
I’m actually in the middle of my first Google AdWords Campaign that started 6 days ago.

I am curious to see where it will take me.


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