Google AdWords

johnZ71

johnZ71

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Anyone using Ad Words to generate business. I have been using it at a cost of about $30 per month but its hard to tell if it is bringing more customers.

Any thoughts or ideas are appreciated.Feed back please
 
johnZ71 said:
Anyone using Ad Words to generate business. I have been using it at a cost of about $30 per month but its hard to tell if it is bringing more customers.

Any thoughts or ideas are appreciated.Feed back please
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Create a landing page that is only accessible from your adwords link. Then track how often the page is visited with your analytics software.

Also, ask customers how they found you.

Sent from my LG-LS720 using AG Online
 
I am also wondering about adwords. Any success stories out there?
 
there's a lot of success stories

but don't think once you create it you should just wait around for calls

before spending any money on any marketing.. do the free stuff and tell friends, try and get people to give you a shout out, go to offices, etc...
 
I have had huge success using Facebook and their advertising. I did try google ad words but wasn't to crazy about it. Plus was a little pricey
 
craz0boy said:
I have had huge success using Facebook and their advertising. I did try google ad words but wasn't to crazy about it. Plus was a little pricey
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Care to share some of your success stories/strategies? I've just begun to start really using Facebook ads seriously and would love to hear what others are doing that is working.

Sent from my SAMSUNG-SM-G900A using AG Online
 
VP Mark said:
Care to share some of your success stories/strategies? I've just begun to start really using Facebook ads seriously and would love to hear what others are doing that is working.

Sent from my SAMSUNG-SM-G900A using AG Online
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People are visual so photos and videos are key. Keeping posts short and to the point. No one wants to read a novel.
Also posting a key times such as in the morning, during lunch and after work when people are most likely to be on the computers or on their phones helps maximize the exposure you get. Tagging friends, family members or clients who's cars you worked on will help reach more people as well.

Before & After photos are a big hit. I usual boost my photos with $5 and get good results
View attachment 28226

One of the most successful posts I have had is a picture of my set up. Spent about $30 boosting it reached over 8k people, 50 photo likes and numerous new page likes.
View attachment 28227
Also including a link to your website is key. Feel free to view my Facebook page so you can get a general idea how I like to advertise. www.facebook.com/rustysdetail
I wanna guess I started with about 200ish Facebook page likes before I started advertising with Facebook this year and now I am almost at 500 page likes. And I have pulled in about 80% of my work from Facebook.
 
craz0boy said:
People are visual so photos and videos are key. Keeping posts short and to the point. No one wants to read a novel.
Also posting a key times such as in the morning, during lunch and after work when people are most likely to be on the computers or on their phones helps maximize the exposure you get. Tagging friends, family members or clients who's cars you worked on will help reach more people as well.

Before & After photos are a big hit. I usual boost my photos with $5 and get good results
View attachment 28226

One of the most successful posts I have had is a picture of my set up. Spent about $30 boosting it reached over 8k people, 50 photo likes and numerous new page likes.
View attachment 28227
Also including a link to your website is key. Feel free to view my Facebook page so you can get a general idea how I like to advertise. www.facebook.com/rustysdetail
I wanna guess I started with about 200ish Facebook page likes before I started advertising with Facebook this year and now I am almost at 500 page likes. And I have pulled in about 80% of my work from Facebook.
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Do you think boosting posts is better than advertising promoting your page and bidding for likes or clicks? I tried the advertising, but didn't get many page likes..

Any tips for selective marketing on Facebook?
 
Lakeside Detail said:
Do you think boosting posts is better than advertising promoting your page and bidding for likes or clicks? I tried the advertising, but didn't get many page likes..

Any tips for selective marketing on Facebook?
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I have used the promoting your page and bidding for likes. Once you get it going and experiment with different pictures, writing captions it can be successful.
For example, I used a picture of a car foamed up with the foam canon, another was a car I finished looking clean after it was waxed and didn't pull in a single like. But the picture that worked was simply showing a brush cleaning leather. Pulled around 50-60 likes with that one. Why that one worked better than others only one can guess. That's why it good to experiment and find out what works for you. I also just scroll down the news feed and see what other businesses are doing with their ads to give me ideas for future ads.
So to answer your question I bided for clicks in the beginning to pull in the majority of my likes, now I just boost pictures and keep a decent flow of likes coming in. I do not get as many as paying per like but it's enough for me now. In plan on launching another campaign soon.
Also narrowing down who you are targeting will help increase your chances of pulling in jobs. I put in two zip codes of higher class neighborhoods where I know car washes and other detail shops are around.These neighborhoods have the money, have expensive cars and maintain their vehicles more than others.
 
Good info craz0boy. I just started my facebook campaign last week so im gonna try some of your suggestions. Like you said, it seems like action pics or some extreme before and after pics work best.
 
craz0boy said:
I have used the promoting your page and bidding for likes. Once you get it going and experiment with different pictures, writing captions it can be successful.
For example, I used a picture of a car foamed up with the foam canon, another was a car I finished looking clean after it was waxed and didn't pull in a single like. But the picture that worked was simply showing a brush cleaning leather. Pulled around 50-60 likes with that one. Why that one worked better than others only one can guess. That's why it good to experiment and find out what works for you. I also just scroll down the news feed and see what other businesses are doing with their ads to give me ideas for future ads.
So to answer your question I bided for clicks in the beginning to pull in the majority of my likes, now I just boost pictures and keep a decent flow of likes coming in. I do not get as many as paying per like but it's enough for me now. In plan on launching another campaign soon.
Also narrowing down who you are targeting will help increase your chances of pulling in jobs. I put in two zip codes of higher class neighborhoods where I know car washes and other detail shops are around.These neighborhoods have the money, have expensive cars and maintain their vehicles more than others.
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I have been looking into this as well, but when I see it, it always has cost per day, which would come up to a pretty high cost. I need to look into it more as well, because I am getting more people reached with FB, but I still keep my webpage for more info about pricing.

HUMP
 
ROB_302 said:
Good info craz0boy. I just started my facebook campaign last week so im gonna try some of your suggestions. Like you said, it seems like action pics or some extreme before and after pics work best.
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Thanks bud and good luck
 
HUMP DIESEL said:
I have been looking into this as well, but when I see it, it always has cost per day, which would come up to a pretty high cost. I need to look into it more as well, because I am getting more people reached with FB, but I still keep my webpage for more info about pricing.

HUMP
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If I remember correctly the minimum is $5 per day? That's what I used with good results plus you can pause the campaign if you need a break. I uploaded about 6 pictures to start with and would let them run for a few days. If certain pics were not pulling in likes I would swap them out and try something else or just delete them and only use the effective ones.
And yes by no means is a Facebook page meant to replace your website. A website is basically your sales person. Should have all the information a client would ask you.
If you pull in hundreds of Facebook likes what's the point if your website is not in order.
 
craz0boy said:
I have used the promoting your page and bidding for likes. Once you get it going and experiment with different pictures, writing captions it can be successful.
For example, I used a picture of a car foamed up with the foam canon, another was a car I finished looking clean after it was waxed and didn't pull in a single like. But the picture that worked was simply showing a brush cleaning leather. Pulled around 50-60 likes with that one. Why that one worked better than others only one can guess. That's why it good to experiment and find out what works for you. I also just scroll down the news feed and see what other businesses are doing with their ads to give me ideas for future ads.
So to answer your question I bided for clicks in the beginning to pull in the majority of my likes, now I just boost pictures and keep a decent flow of likes coming in. I do not get as many as paying per like but it's enough for me now. In plan on launching another campaign soon.
Also narrowing down who you are targeting will help increase your chances of pulling in jobs. I put in two zip codes of higher class neighborhoods where I know car washes and other detail shops are around.These neighborhoods have the money, have expensive cars and maintain their vehicles more than others.
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I never thought of using the wealthier areas zip codes:xyxthumbs:
 
So maybe Facebook is better than Adwords???? Maybe I will give it a go.
 
If you have a website and use the correct content including captions on pictures, it will help you show up on Google organically.
 
Aside from likes, comments, and interactions, has anyone actually been able to track ROI on their Facebook ad campaigns? Sure you spent $5 and got 20 likes on a picture, but did that bring you another job? It "could" have but did it? Be diligent in your marketing. Focus on securing jobs, not likes.
 
WillWashesCars said:
Aside from likes, comments, and interactions, has anyone actually been able to track ROI on their Facebook ad campaigns? Sure you spent $5 and got 20 likes on a picture, but did that bring you another job? It "could" have but did it? Be diligent in your marketing. Focus on securing jobs, not likes.
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The main goal for Facebook advertising for me is pulling in PAGE likes. Picture likes also have a big role. If one person likes one of my pictures it will pop up in the news feed in other peoples feeds saying so and so liked this picture. Thus letting me reach more people.
I also get feedback from my clients asking how they heard about me. It is either word of mouth or Facebook, which is the only thing I currently use for advertising. Would not be wasting money if it wasn't pulling me jobs in.
Once you have pulled in a number of page like it is up to you to keep people interacted with your page or else all your money will be thrown away and yes just result in nothing more than page and picture likes.
But if you don't mind me asking, what form of advertising do you use and what has worked for you? I am always open to other ideas and different marketing techniques
 
craz0boy said:
The main goal for Facebook advertising for me is pulling in PAGE likes. Picture likes also have a big role. If one person likes one of my pictures it will pop up in the news feed in other peoples feeds saying so and so liked this picture. Thus letting me reach more people.
I also get feedback from my clients asking how they heard about me. It is either word of mouth or Facebook, which is the only thing I currently use for advertising. Would not be wasting money if it wasn't pulling me jobs in.
Once you have pulled in a number of page like it is up to you to keep people interacted with your page or else all your money will be thrown away and yes just result in nothing more than page and picture likes.
But if you don't mind me asking, what form of advertising do you use and what has worked for you? I am always open to other ideas and different marketing techniques
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I'm pretty well rounded in social media marketing. I just wanted to open others eyes to what it really is. Keep in mind FB throttles and targets marketing and news feeds. When you are paying for boosting a post, you are really just paying them to show your post to people who already liked your page (unless you modify the plan and choose it not to).

As for likes, I see them as just a number at the end of the day. I look at numbers at the end of the week and month. Cost versus benefit and return on investments and I see very little coming from Facebook in that form. I find more personal marketing methods to be the most effective including word of mouth and meeting others are car events (or other events such as local chamber of commerce meetings).

That's not to say I don't think anyone should use Facebook marketing, it has it's use. Just be diligent and market wisely. More money spent doesn't mean more money earned. That goes for Adwords too.
 
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