These multi-stage show and shine multi-day jobs look nice but realistically, I make more on inside jobs, clay, wax, and maybe a light polish. You can only price a buffing job so high before the customer walks.
Exactly! My bread and butter is Wash/Clay/AIO (And if you don't clay on budget details because it takes too long, try the nanoskin da pad, I can clay a full size truck in 5-10 minutes), next up is interiors but unfortunately I always quote low (I try to quote at 50 an hour but on interiors end up at around 35 an hour), And the one everyone is willing to pay for is RID removal (95% of people don't care about or even see swirls, they just want repairable deep scratches removed and I always get $50+ an hour for this.
You've got to remember in this industry, it's not about what you think should be done, it's about what the customer wants fixed. If they want a wash and scratch removal and don't want to pay for a wax then give them what they want. Yes, we all know it needs a clay and AIO or polish/seal. Focus on what they customer thinks they "need" and move on.