One thing that seems to be a sure fire method of marketing is;
1. don't sell the product in big box stores
2. sell the product at a high price
3. claim it is a new, will give car sleek wet look
4. make it somewhat hard to purchase, few vendors
5. advertise through forums of cars that have big following, bmw,porsche,corvette, etc.
what is implied is that this product is unique, not known to the novice car owner, expensive = quality.
what I have found, you cannot tell the difference between most products, and to anyone just looking at the car will have no idea what polish you used because paint can only shine to a certain point, and any good wax and polish will return the same results. You will not park your car and someone come up to you and say that's zaino, adams, pinnacle or any other, they all will look the same if applied properly
Yep - it's all a scam. We are all getting ripped off. We should just use Turtle Wax compound and Rally Wax. It's all the same junk. All form - no function. I'm convinced there is a world wide conspiracy to line the pockets of the money grubbers by ripping off detailers. It's probably controlled by the Illuminati or The Priori of Sion. Every fancy polish you buy puts Hillary one step closer to Pennsylvania Avenue and guns in the hands of Hezbollah.
Expensive = Quality is only for the naive. Us smart people know the cheapest stuff is the highest quality you can get. See, they siphon off all the "junk" products to sell them to the rich for crazy high prices - since rich people are generally stupid. The frugal or poor get all the good stuff at a cheap price. This is obviously due to the fact poor people are much smarter than rich people. See, the poor people could be rich and buy boutique detailing products - but they choose not to - because they know the chase for materialistic goods is never ending.
So, how can you be sure to get the best products out there? I've came up with a few rules myself..
1. By all your detailing supplies at big box stores. Walmart is pretty good - but the Dollar Store is probably where you will find the best stuff at.
2. Always buy everything at the cheapest price. Since nothing that costs more can ever be any better (and low price is synonymous with quality) - you should probably just clean your car with dirty paper towels and water.
3. Always by the oldest product you can find, since technology can make no progress in the world of detailing. If your lucky enough to find some old 3M Pink Compound from 1977 in a dumpster - rest assured you have the best stuff ever made right there.
4. Buy anything that is easy to purchase at any retailer. So, this could mean shopping for your detailing supplies at 7-11, CVS Pharmacy, or the Mobil Gas Station. If the other pricey stuff was so great, they would likely just stock it there - since those places obviously know what's up with detailing and cater to that market.
5. Only buy stuff you never see mentioned on any detailing or care care forum. If you've never heard of it - and have never seen anyone use it - and the manufacturer couldn't care less about getting their product known by enthusiasts - that's a sign it's probably pretty good. Once it hits the forums and the manufacturer starts catering to car enthusiasts, they probably sold out - so their product is likely just garbage in a bottle.
Good luck all.