Help me with packaging an AIO.

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Billy Baldone

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Hello everyone I am putting my facebook page together and I want to start putting together a few detail packages. I really want one of my main packages to haveMenzerna 3 in 1, as the basis. Could you guys help me in selling that as a package and help out with some pricing.
Thank you very much.
Billy
 
I'll try to answer as I've battled this in my mind quite a few times while redoing my service menu.

1st, pricing is going to have to be determined by your market, skill, etc. Doubt anyone can help you there without knowing your market, but i personally like to use $60-80/hr as a basis for pricing my services.

2nd, I decided not to use an AIO as a main basis in any of my packages. As i thought about it more, I feel the protection left behind by an AIO is inadequate as an LSP and that i'd be doing my customers a disservice by doing so without topping with something more durable. And if i'm going to want to put Klasse or Collinite as an LSP, i might as well just use a regular polish or compound beforehand.

My train of thought is, its more important to have multiple variations of corrective measures because of the multitude of different paint conditions you will come across. An AIO might be good for one car, but either overkill or underkill for another. After we Wash & Clay, we determine the best pad/polish combo to bring out the best end result, then lock it in with a choice of 2-3 good LSP options.

IMO if you marry just one product as a main basis of a detail package, your results will vary widely. I rather marry a result, and use whatever products i need to - to get that result. Then Protect your work. I have about 6 different polishes, compounds, aios - along with a variety of pads foam, wool, and microfiber that can pretty much handle anything. And a choice of Collinite, Klasse, Hardbody, Opti-coat as LSP options.

Unless of course you are a production detailer, paired to a dealership or autobody shop.
 
Not so much production, but i would like a middle of the road option to appeal to a wider variety of customer, that i believe i am missing out on.
 
Just make a middle of the road package then. Something not full correction, but valuable for daily drivers. But once again, imo relying on an aio as an lsp is doing your customers a disservice unless your a production detailer and not dealing directly with the car owner. Add a dedicated LSP to top off your AIO and you should be good to go. My customers want something to last when they dish out some good money over just a car wash.
 
See the reason that I am even asking about that is if it was up to me every single one I did, would be a full correction. The price. I like to stay at for stuff like that is about 50 per hour and a lot of people really balk at the idea of spending 5 $600 on a full correction. Now the people that have done it couldn't have been any happier with the money they spent for the product that they got. I'm just looking for something else to give the customer.
 
figure hourly rate, $50/hour

Then...
1) Wash and wax @ 2 hours
2) AIO @ 4 hours
3) Paint correction @ 8+ hours
 
I got that part. Im just not sure how to sell/explain an AIO to regular folk.
 
Billy, if you are trying to explain it in simple terms, maybe you have a "light" paint color & "dark" paint color package.

The light you choose a mild or moderate AIO and seal with a modest wax...and the dark you charge another $25 more and do an AIO, and seal with a better wax like souverign.

Write something in the description that talks about how more protection is needed for darker vehicles, well because they are dark. I explain an AIO as simply if you are a daily commuter and leave the car outside....then this package is for you. I rarely try to up sell someone who isn't willing to maintain the vehicle properly. When you do your estimates ask the customer how they clean their car, and if they are a daily commuter...almost always they have no clue a swirl even exists nor do they care to remove.

Remember we are obsessed lunatics...95% of people could car less about scratches and swirls. Most of my customers drive $50,000+ vehicles and treat their vehicles like animals. When I talk to a customer within 2 minutes I can tell what they are going to end up with. I'd say 20% of my details are full correction and the rest are AIO, or Polish and LSP.

I also made those stickers like when you get an oil change, and date them for another detail in 6 months...like clockwork 90% of customers call for a follow up around that time. I also send them an email reminder...sometimes less is more. Mike explains in his book 3 packages so you don't confuse. I actually only offer 2.

Hope that helps!
 
We position our "All-In-One" package as the top level service for daily drivers. Paint correction is advertised as a totally separate service and, IMO, is typically not practical for a daily driven primary vehicle. We also offer that same AIO package with several paint coatings to choose from. If a coating is selected we perform 1-2 passes with a finishing polish such as M205 or CarPro Reflect, prep the paint, then apply the coating.
 
medicscott said:
I also made those stickers like when you get an oil change, and date them for another detail in 6 months...like clockwork 90% of customers call for a follow up around that time. I also send them an email reminder...sometimes less is more. Mike explains in his book 3 packages so you don't confuse. I actually only offer 2.

Hope that helps!
Click to expand...

Great idea! Can you post a picture of your sticker? Are the transparent plastic that sticks to the windshield? Where did you get them from?
 
medicscott said:
I also made those stickers like when you get an oil change, and date them for another detail in 6 months...like clockwork 90% of customers call for a follow up around that time. I also send them an email reminder...sometimes less is more. Mike explains in his book 3 packages so you don't confuse. I actually only offer 2.

Hope that helps!
Click to expand...

I'd be interested too, great idea!
 
Billy Baldone said:
I got that part. Im just not sure how to sell/explain an AIO to regular folk.
Click to expand...

1) wash and wax = light shine and protection
2) AIO = enhanced shine
3) paint correction = maximum shine

AIO = silver detail, premium detail, level 2 detail, enhancement detail, etc

Example:

Our level 2 exterior detail package is our most popular detail package we offer. That's because it is the balance between show car level, jaw-dropping detail work, and affordability. Our level 2 exterior detail package can benefit nearly all cars on the road, because most cars can use a little more than a simple coat of wax. It repairs the most of the imperfections that wax simply cannot cover, revealing a slick, shiny, enhanced appearance.

Key points:
1) better than wax but not a show car finish
2) affordable
3) benefits include a slick, shinier finish
 
How about:

ALL-in-ONE POLISH/SEALANT PACKAGE (4-7 month durability)
----------------------------------------------------------------------
The All-in-One (AIO) polish is an economical maintenance package for new car finishes and recently polished car finishes that have incurred only minimal wash induced marring since the last polishing detail. They do not provide the paint correction capabilities of the dedicated compounds/polishes and the durability of the sealants is a bit less. However, this is an excellent choice for the budget minded that maintain their vehicle well and prefer to have the ‘just been done’ look more often. It will provide about 4-7 months of protection.
I choose from several systems of AIO and polymer sealant combinations based on the color of your car’s paintwork and the starting condition. The AIO sealants have emulsifying paint cleansers with a micro abrasive polish that is used to gently clean contaminate from the paint surface, including tar, sap, rust particulate, and industrial fallout to leave a smooth finish. Applied with professional polishing machines, it will polish the surface to a brilliantly reflective and wet gloss by removing oxidation, haze, and minor imperfections. It will protect with a glossy & strong protective layer that provides advanced UV sunscreen protection. Then 1-2 layers of a durable compatible polymer sealant are then layered on top of that system’s AIO’s sealant. This will extend the durability of the by several months and noticeably increase the shine, gloss, reflectivity, clarity and depth of your car’s paintwork.
 
Hey all. I'm traveling for work for the next 2 weeks in Toronto then LA, so I won't be home for a while, but here is the website I ordered from, hence you'll get the point. These are super custom, a little expensive comparatively speaking, but I have a degree in marketing and I'm a little OCD when it comes to brand management. As you'll see the more you order the less it gets.

Moderators if you aren't ok with me posting this link then please remove...as far as I know AutoGeek doesn't sell anything like this.

https://www.oil-change-sticker.com/custom-oil-change-stickers/index.php
 
Also as an FYI, I have my logo, website address and date due for next detail...

I then use outlook to auto send a message I set for a pre determined time (6 months from date of detail) as a renewal notice. This and the sticker give me excellent return rates.

Glad to help for once! I learn so much from all of you.

Scott
 
This is how mine is advertised for exterior only. "Our daily driver exterior package is designed to keep the vehicles you use every day in a clean, presentable condition. The paint is buffed with a polish and sealant combination that improves its appearance and leaves lasting protection. All trim and tires are dressed to protect them from fading. Door jambs, exterior glass and chrome are also addressed in this package."

I tell clients they can expect about 3-4 months of protection, depending on how it's cared for.

Someone previous mentioned their hourly rate, my pricing is set up for 35 an hour. My service area would not support much higher. Even at this price I scare off customers.
 
I found the original proof of the sticker I use. What do you think? Also because of my OCD I never hand write the date. I use a clear ribbon P-Touch and Type the date and place it on the sticker. Since both films are transparent it looks like I typed it on the sticker. If the customer wants to remove its clear film that easily comes off. Even on Porsche's and Maserati's almost always it's on there when they return! And FYI I'm in Northern Massachusetts with a Long Island number. (Kept the 516...it's a NY thing)
 
Don't get much time to post very often anymore, but wanted to make some comments on this thread. A good thread, by the way.

jrs1418 said:
Just make a middle of the road package then. Something not full correction, but valuable for daily drivers. But once again, imo relying on an aio as an lsp is doing your customers a disservice unless your a production detailer and not dealing directly with the car owner. Add a dedicated LSP to top off your AIO and you should be good to go. My customers want something to last when they dish out some good money over just a car wash.
Click to expand...

Good post. Actually, you've made a couple good posts.

I like the thought of using a dedicated polish and then waxing, or even using an AIO and topping it with a long lasting LSP to add value for the customer, but you must charge for any additional steps and time...that's value for you.



Kengo123 said:
figure hourly rate, $50/hour

Then...
1) Wash and wax @ 2 hours
2) AIO @ 4 hours
3) Paint correction @ 8+ hours
Click to expand...

I also like the above steps, but out of curiosity do you offer claying in any of your steps and if so which level? Do steps 2 or 3 account for any time it would take to offer your customer claying?
 
So let me try and understand this,

I've been told by a Meguiar's worker (in person) that D151 which is an AIO, has more cut that M205 which is a polish. (and what I mainly use, have a gallon of it, so might as well lol)

So in that aspect, when using D151 your actually polishing the paint and protecting it in one step. So since the paint will be polished after D151, can't you just continue maintaining it. Lets say with a few months you can go back give the customer a spray wax option like D156 and continue to keep the "polished" look and if the customer wants to add even more protection couldn't you offer a synthetic wax like Meguiar's Ultimate wax or an even better option could be Meguiar's Paint Protect.

An AIO like D151 doesn't just wear off over time like a glaze or wax would and bringing the paint back to it's original pre detail state, right? Unless the car gets neglected, however, wouldn't a 1 step, 2 step, 3 step would go back to looking, "unmaintained" if neglected?
 
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