Do you guys think Google ad words is more effective than Facebook advertising? Also with Facebook is it better to promote your page and bid for likes for 5 or 10 dollars a day or promote a single post or ad. Thanks
As a consumer of detailers, I can tell you Facebook and their stats are exaggerated. I deleted mine way back when privacy concerns arose involving them. I am not sure you will get more customers using a website meant for selfies and Zynga poker alone.
I do use google for most of my things (gmail, g+, youtube, search, etc) but I'm not sure even ad words would ever cause me to pick you to detail my car.
I chose Detailed Designs Auto Spa for my BRZ for a couple of reasons...
1. Jean-Claude is active in several forums answering questions and showing his work. This allowed me to have a little more trust in his business as it gives me the feeling that he is a real person and not a faceless company. I found my LMT MWS308 dealer on a forum dedicated to carrying in Georgia, I found Jean-Claude here. I think being involved in the community you work in is the best way to get new customers.
I guess social networks could also fill this role, but I have never seen an intelligent exchange of ideas on one, mostly just #ButFirstLetMeTakeASelfie.
2. YouTube videos of techniques and results, because videos are even better than pictures.
It might require a little more effort than just posting a link to your site on ad words or Facebook, but I think it is much better for those who do a lot of research before deciding on a company to buy goods/services from.