How much are you guys charging for Cquartz/Opti-coat or any other super sealants?

Rei86 said:
How is that Shady? Because his customers are too lazy, don't have the time, don't give a crap to research so they foot a bill that he charges?

If you wanna change subjects how about we go with something else that's shady; why would you go to a restaurant owned by the likes of Tony Mantuano and pay 50bucks for pasta when you could get the 'same-thing' from Olive Garden?

I truly don't think he's being shady for charging his customer for his time, his skill, and his parts charge. Hell you might not think he's that amazing but his client base sure does; and with that base he's built up a reputation as a world known pro detailer (something else his customers are paying for).
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God I wish I could edit my post... and god I wish I proof read my crap more... ugh ESL.
 
supply-and-demand.gif
 
Flannigan said:
Hey there chief, I didn't attack you, I posed a question that you obviously avoided.
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if you go back through this whole post you will see there have been a few questions and statements you have obviously avoided as well
 
Very interesting read on what people think should be charged for this service.
 
I currently charge $200-300 for Opti-Guard depending on the size of the vehicle at it usually takes 60-90 minutes on a good day, though on some vehicles it has taken considerably more. I feel that price is more than fair for my time and is not gouging in any way....in fact I wouldn't mind raising it a little.


It's not overly hard to apply, but it's very easy to mess up and not everyone knows how to remove it when things go bad. Very few of my clients own a polisher and there is no way they would know how to fix a high spot or blemish if they had one.


BTW....I would love to see someone apply one of these coatings applied to all paint, glass, and wheels in under an hour.

Rasky
 
Flannigan said:
But you can't go anywhere else and buy nikes for cheaper. Here the customer could go purchase the product themselves.
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You've hit the nail on the head, " the customer could go purchase the product themselves". Free Market, the client could go somewhere else to get it done cheaper. Today's customers are educated enough to have researched what products cost. If they are not put off as to what is charged, then they will get it done.
 
Flannigan said:
You guys aren't listening. I understand not selling somehting at cost, if you get a discount on it. But why should you be able to mark it up IF THE CUSTOMER CAN GO BUY IT THEMSELVE FOR CHEAPER! It's not like you are buying the product from OPT for $30 and marking it up to MSRP. You are buying it for MSRP and marking it up even higher...
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You can buy autoparts online in most cases cheaper than your machanic can, does that mean you are going to install it yourself. Most of us have invested years into getting experienced and tons of money on equipment, I don't see a problem in charging what you are worth with the service we provide. A lawyer is going to charge you the same $300 to go over a document whether it takes him 5 mins or an hour, why, because he has spent years in school, years prefecting his craft, a crap load of money, then the overhead to run his business. We are no different. What we do is a skilled craft and spending hours applying an application on a clients vehicle taps in to the years of experience and the crap load of money we spend on equipment and overhead. If your weekend hobbyist wants to go and spend $60 on a product and try to apply it himself, chances are he wasn't going to be a customer to begin with.
 
gumbedamit said:
You can buy autoparts online in most cases cheaper than your machanic can, does that mean you are going to install it yourself. Most of us have invested years into getting experienced and tons of money on equipment, I don't see a problem in charging what you are worth with the service we provide. A lawyer is going to charge you the same $300 to go over a document whether it takes him 5 mins or an hour, why, because he has spent years in school, years prefecting his craft, a crap load of money, then the overhead to run his business. We are no different. What we do is a skilled craft and spending hours applying an application on a clients vehicle taps in to the years of experience and the crap load of money we spend on equipment and overhead. If your weekend hobbyist wants to go and spend $60 on a product and try to apply it himself, chances are he wasn't going to be a customer to begin with.
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All very good points! :props:
 
for me its not marking up the product, it marking up the service. obviously doing something yourself is always going to be cheaper but if said person doesnt feel comfortable doing it or is just too lazy they have to pay. i actually taught my friend how to maintain his truck and he said he'd rather pay me to do it for him.
 
We don't set a MSRP for application, so you guys can charge what your market will bear. Optiguard is $100 for enough to do 4 cars (cost of material=$25ea). Considering this is a wholesale price to the professional detailer, you can 70%-100% markup to the customer for the product and then charge an hourly rate or professional application rate based on what you feel you are worth or based on the skill you have at applying the coatings correctly.

For example: $25 COG + 100% markup= $50 for product. Then add your labor rate, service rate, or flat rate...whichever you prefer.

OptiCoat 2.0 is available to the masses, so you can't exactly mark it up more than 30% or so by adding stocking or shipping fees to the MSRP of $59.99 for enough to coat 2 vehicles ($30 ea.).

I certainly don't mind helping you guys determine a workable price point via PM, but this thread is not very productive and considering that this is a boutique type product, you can honestly charge as much or as little as you like...so there is NO wrong answer and therefore, no point in arguing about it with people in different markets, with various clientele.
 
Chris@Optimum said:
I certainly don't mind helping you guys determine a workable price point via PM, but this thread is not very productive and considering that this is a boutique type product, you can honestly charge as much or as little as you like...so there is NO wrong answer and therefore, no point in arguing about it with people in different markets, with various clientele.
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:iagree:

I'm so happy I've never gotten involved in an argument on the internet


Flash :coolgleam:
 
RaskyR1 said:
I would love to see someone apply one of these coatings applied to all paint, glass, and wheels in under an hour.
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Chris@Optimum said:
this thread is not very productive and considering that this is a boutique type product, you can honestly charge as much or as little as you like...so there is NO wrong answer and therefore, no point in arguing about it with people in different markets, with various clientele.
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I agree totally. There's no way 1 person can accomplish this in that time frame. Well, doing it right atleast. Maybe why that's why some feel the need to underprice themselves? I'm confident that when I'm applying Opti-Coat(opps Opti-Guard) that I'm creating maximum results and giving maximum value for my client's money.
 
David Fermani said:
I agree totally. There's no way 1 person can accomplish this in that time frame. Well, doing it right atleast. Maybe why that's why some feel the need to underprice themselves? I'm confident that when I'm applying Opti-Coat(opps Opti-Guard) that I'm creating maximum results and giving maximum value for my client's money.
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Nice try buddy. I most certainly apply it correctly. I do all my work correctly, and it shows by how many clients not only return to me, but get all of their friends and relatives to come to me. But good try on your little hidden insult there.

For the record it is ENTIRELY possible for someone to apply OC/OG to an entire vehicle (paint, trim, wheels, glass) in an hour. Obviously you're not going to do it on a pick up truck, but on a BMW or Audi Coupe say, it is very doable if you have the skills to do it.
 
This thread should just be closed. It's just arguing back and forth. Charge what u want to charge, if your customers are willing to pay for it then you're good to go.


Sent from my iPhone using Tapatalk
 
Flannigan said:
Nice try buddy. I most certainly apply it correctly. I do all my work correctly, and it shows by how many clients not only return to me, but get all of their friends and relatives to come to me. But good try on your little hidden insult there.

For the record it is ENTIRELY possible for someone to apply OC/OG to an entire vehicle (paint, trim, wheels, glass) in an hour. Obviously you're not going to do it on a pick up truck, but on a BMW or Audi Coupe say, it is very doable if you have the skills to do it.
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Hey Flannigan

Let me offer some advice. You take it as you may

Arguing with everyone who disagrees with you will get you no where fast in the forum world

Trust me. I know

Flash

PS...Addressing someone as buddy is no good either. David is his name
 
bevans said:
This thread should just be closed. It's just arguing back and forth. Charge what u want to charge, if your customers are willing to pay for it then you're good to go.


Sent from my iPhone using Tapatalk
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Theres no need in that. I feel we are making progress here
 
Flash Gordon said:
Hey Flannigan

Let me offer some advice. You take it as you may

Arguing with everyone who disagrees with you will get you no where fast in the forum world

Trust me. I know

Flash

PS...Addressing someone as buddy is no good either. David is his name
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I haven't argued with everyone who disagrees, but I will surely defend myself from an obvious personal attack from David.
 
Flannigan said:
I haven't argued with everyone who disagrees, but I will surely defend myself from an obvious personal attack from David.
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O.K. then. But your really not proving anything. If you say you can apply/remove this product in an hour then thats great. I'm very happy for you


Flash
 
Flash Gordon said:
O.K. then. But your really not proving anything. If you say you can apply/remove this product in an hour then thats great. I'm very happy for you


Flash
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I'm not saying it to gain praise from anyone. I said it only b/c David said that you can't do it if you are applying the product correctly. While I appreciate you trying to intervene, I can assure you it is unnecessary.
 
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