How to get your name out there!!!

PERFECTIONPLUS

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So i have been in the detail industry for about 15 years working for different shops both auto body and strictly detail. I have learned from my own observations, experiences and mentors. I decided to start my own detailing business just over a year and a half ago.

I did these 3 things right off the bat to at least get people to contact you when they need detailing services 1) WEBSITE!!! This is vitally important as it gives a potential customer a chance to check you out . 2) GOOGLE AD WORDS !!! When you or anyone else search for something on the internet , most of the time its on the google search engine!! Make sure you are at the top of the page everytime . Use a catchy , call to action phrase in the subject line of your ad!! Mine simply said "affordable auto detailing guaranteed .... call today!! 3) Hire an internet business developer to list your business under all the major search engines and local sites. The more times your website is clicked on , the quicker it moves up the list on search engines.


Heres are my results from this in a year and a half of business. I started in June last year .... from June to December my shop took in gross profit of 45,000 not counting the dealer accounts and fleet accounts . So far this year my shop has done over 100,000 in sales not counting dealerships and fleet accounts. I no longer use google ad words only because i dont need to , my site pops up in the top 3 now because of all traffic from google ad. Word of mouth is the best type of advertising but IMO relying on word of mouth when just starting out is a recipe for failure.
 
Do you mind if I send you a pm and ask you some detailed questions? Very interested in having a firm submit my website.

Congrats on your success!!

Sent from my DROID RAZR using AG Online
 
I don't agree with you on word of mouth is a failure 80% of all my business comes form word of mouth and thats all I've done really. I do go to car shows and meets which really help get me business.Like you said a website is a must for any business now days. I'me very happy you have succeeded with your business.
 
Word of mouth definitely gets you the most business, but I do agree you have to START somewhere. Word of mouth doesn't just happen, people have to know about your business first. Thanks for the insight perfectionplus.
 
In some areas word of mouth can be slower than adwords. In the area that I live in word of mouth is very important. Cajun culture is all about who you know and people like to talk. Luckily my clients help me with referrals and business picks up from it. Now I do agree that you have to be known because as the clients I know refer me and my work that is still limited.

I do have a question for PERFECTIONPLUS....How did you approach dealerships? This is something I am currently working towards doing.
 
Do you mind if I send you a pm and ask you some detailed questions? Very interested in having a firm submit my website.

Congrats on your success!!

Sent from my DROID RAZR using AG Online


Thank you and feel free to pm anytime
 
I don't agree with you on word of mouth is a failure 80% of all my business comes form word of mouth and thats all I've done really. I do go to car shows and meets which really help get me business.Like you said a website is a must for any business now days. I'me very happy you have succeeded with your business.


I didnt mean that word of mouth is a failure , I agree with you 100% about 80% of my business NOW comes from word of mouth but when just starting out if you rely completely on others to get your business going for you , your going to fail 9 out of 10 times . I do car shows and meets as well now to.
 
In some areas word of mouth can be slower than adwords. In the area that I live in word of mouth is very important. Cajun culture is all about who you know and people like to talk. Luckily my clients help me with referrals and business picks up from it. Now I do agree that you have to be known because as the clients I know refer me and my work that is still limited.

I do have a question for PERFECTIONPLUS....How did you approach dealerships? This is something I am currently working towards doing.


The way i approached dealerships was simply going in speaking with the lot manager and giving them the first car at no charge to show them your work. I try to make it easy for them as well as my customers . I do pick up and delivery for them , i write the stock # of there vehicle on the invoice not only for my records but to make it easy on them to file. If there is ever an issue with any work ive done for them I handle it immediately and dont make excuses.
 
I don't agree with you on word of mouth is a failure 80% of all my business comes form word of mouth and thats all I've done really. I do go to car shows and meets which really help get me business.Like you said a website is a must for any business now days. I'me very happy you have succeeded with your business.

I'm not sure that word of mouth gets me the most business, but it definitely gets me the best business and the coolest cars.
 
In some areas word of mouth can be slower than adwords. In the area that I live in word of mouth is very important. Cajun culture is all about who you know and people like to talk. Luckily my clients help me with referrals and business picks up from it. Now I do agree that you have to be known because as the clients I know refer me and my work that is still limited.

I do have a question for PERFECTIONPLUS....How did you approach dealerships? This is something I am currently working towards doing.

Same here. Word of mouth has gotten me about 80% of my business this year and it is VERY evident that when your name starts circulating in a good way the phone starts ringing. In my case, I just did 2 customers in the past 2 weeks (4 cars total) who have a detailer literally within about 2 minutes of their homes. To me, word of mouth is everything.
 
How much do you get from the dealerships? I am also looking into this.

In my area i charge 125 per car for a "basic" detail ... this does not include any kind of paint correction or paint repair , undercoating , odor removal , or any other specialty . I charge separately for those.
 
Was it difficult to get them to agree to those prices, or was that after them haggiling you down?

I assume you wash, wax, vac and protect interior right?
 
Was it difficult to get them to agree to those prices, or was that after them haggiling you down?

I assume you wash, wax, vac and protect interior right?


I just raised raised my prices on them to 125 i started at 115.00. i do motor, wash, wax , vac , shampoo, clean interior panels and dress , wheels and tires and windows inside and out .
 
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