How to promote paint coatings?

sayroger

sayroger

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What is the best way to get your name out for detailing? I would like to do mostly paint corrections, coatings and interiors. I only do this on the side so i don't need to have details every day. I am not that interested in wash & wax but i will do them. I find it hard to compete with a $7.00 car wash. You don't here a lot about paint coating where i am at,so when i talk to someone about them they usually will have me do one for them. I guess i am look for advice on selling paint corrections and coatings and not sure the best approach. Kind of a weird question but will take any tips on this.

BEFORE



AFTER
 
One tip I will suggest to anyone is to improve photography skills so you can accurately depict the improvement you have made to the vehicle

10 footers are pretty, but don't tell the story; especially if you are pushing paint correction

Mike Phillips has several great threads on photography in general and how to capture Sun Shots & 50/50's
 
Yes i need to work on this. Like this it what your talking about.



 
Before and Afters are good, but a 50/50 shot is more easily understood by a Customer

Just photograph your Test Spot

WP_20141212_11_20_07_Pro.jpg
 
Local car enthusiast forums

Facebook ads targeting car enthusiasts

Talk to car clubs
 
it's not hard to compete with a $7 car wash if you are aiming at a crowd who wants more.

cars & coffee is a good way to get in front of people who might want your services.

as suggested, forums too. nice, free way to highlight your biz and like Kyle said, if you get your pics right, you can convey your powers in threads and they will be there forever. if it's a good feature, you can refer people to it who you meet elsewhere online.

what's your personal vehicle(s)?
 
Great job there. Facebook ads work very well when you need costumers. Advertize only on your area to get most of the people around you. Then just show your great work there. Try to give some infos when you share some work. How much time you needed. How and from what will be protecteted your car.etc. even if you dont have costumers to buy that offer work with family, friends car give max and don't ask for prices like you would do for other consumers. I belive you know how to make a price for some offers that you are going to sell. Hope this helped a litle.
 
It also depends on the coatings you want to sell. More permanent such as OC Pro or more temporary ones like OC glass. Way different price points. I don't think the $7.00 car wash people are your audience as those usually come with swirls included.

Lots of good advice so far. Have pictures with you on a tablet or full size printouts, while a phone works in a pinch the larger the images the better.
 
allenk4 said:
Was done by hand in the parking lot of Gold's Gym

Took 15 minutes for that 12"x12" spot
Click to expand...

that picture as they say is worth a 1,000 words. nice shot to capture the real difference that anybody can see the huge improvement :Picture:
 
sayroger said:
Yes i need to work on this. Like this it what your talking about.



Click to expand...

That's good, but you need to take it at the same panel and angle. For all we know, it may be a different car.
 
Coating results are usually seen washes after washes. Only then the appreciation comes. Every newly coated car will look the same no matter which LSP you use. So the $7 car wash is still important..


Sent from my iPad using Tapatalk
 
How to promote coatings? How to attract your customer to add these to their details?

The first thing you should do is figure out what the customer is looking for with a detail?

Are interested in having paint correction done? Are you as the expert explaining to them what paint correction is and how its different than a typical wash and wax?

Make sure you are matching your customers needs to the services you offer and you are charging accordingly. I know all markets are different but if you are doing paint correction and are only charging $150-$200 you are giving that service away and chances are that customer isn't going to "Know the difference between a swirl and squirrel!" as Mike Phillips would say.

I find that most if not all my paint correction customers will be much more likely to purchase a coating than a normal wash and wax customer.

When you sit down with a customer who is getting a paint correction you need to explain to them where majority of the swirls and defects come from. Where else but washing and drying!

Why washing and drying, well this is the time when the car (or the paint) is touched the most. When you are touching the paint you run the chance of instilling a swirl or a scratch. Most people do not know how to properly wash a car unless they have came here on a search of have seen Mike Phillips videos on the internet.

This is where I find the sale to really start, I'm gaining background info on how they maintain the vehicle on a weekly basis and are they willing to change what they do if they are getting my paint correction services?

Once I have gone through my paint correction talk to ensure this is what they want I go into protecting the paint correction investment because after all paint correction is and investment when charging properly.

I explain that we can do a wax, sealant or a coating. I ask have you ever head of a coating? The answer is more often than not, "No I haven't!"

This is perfect when they haven't because now you can sell them a coating by explaining the benefits (these will vary depending on what coating(s) you plan to offer) to the customer. I offer three different levels of coating and at each level there is more of a benefit. Remember you are the expert so you need to articulate these differences to the customer and allow them to make the right choice. I have learned that people like choices but never too many choices either. For me, having three works.

All in all you as the expert in detailing need to make sure of a few things:
  • Match your services to you customer
  • Don't give away your services
  • Find out what they typically do for washing
  • If they are a paint correction customer advise them on protecting the investment
  • Explain all the benefits on coatings and each specific one
  • Give them choices!
  • Make the sale!

I hope this will help you in making sales of coating easier. While I cant give you everything I do and say and my prices, this is a great overview of what works for me and my market.:props:
 
Evan.J said:
How to promote coatings? How to attract your customer to add these to their details?

The first thing you should do is figure out what the customer is looking for with a detail?

Are interested in having paint correction done? Are you as the expert explaining to them what paint correction is and how its different than a typical wash and wax?

Make sure you are matching your customers needs to the services you offer and you are charging accordingly. I know all markets are different but if you are doing paint correction and are only charging $150-$200 you are giving that service away and chances are that customer isn't going to "Know the difference between a swirl and squirrel!" as Mike Phillips would say.

I find that most if not all my paint correction customers will be much more likely to purchase a coating than a normal wash and wax customer.

When you sit down with a customer who is getting a paint correction you need to explain to them where majority of the swirls and defects come from. Where else but washing and drying!

Why washing and drying, well this is the time when the car (or the paint) is touched the most. When you are touching the paint you run the chance of instilling a swirl or a scratch. Most people do not know how to properly wash a car unless they have came here on a search of have seen Mike Phillips videos on the internet.

This is where I find the sale to really start, I'm gaining background info on how they maintain the vehicle on a weekly basis and are they willing to change what they do if they are getting my paint correction services?

Once I have gone through my paint correction talk to ensure this is what they want I go into protecting the paint correction investment because after all paint correction is and investment when charging properly.

I explain that we can do a wax, sealant or a coating. I ask have you ever head of a coating? The answer is more often than not, "No I haven't!"

This is perfect when they haven't because now you can sell them a coating by explaining the benefits (these will vary depending on what coating(s) you plan to offer) to the customer. I offer three different levels of coating and at each level there is more of a benefit. Remember you are the expert so you need to articulate these differences to the customer and allow them to make the right choice. I have learned that people like choices but never too many choices either. For me, having three works.

All in all you as the expert in detailing need to make sure of a few things:
  • Match your services to you customer
  • Don't give away your services
  • Find out what they typically do for washing
  • If they are a paint correction customer advise them on protecting the investment
  • Explain all the benefits on coatings and each specific one
  • Give them choices!
  • Make the sale!

I hope this will help you in making sales of coating easier. While I cant give you everything I do and say and my prices, this is a great overview of what works for me and my market.:props:
Click to expand...

Very nice post Evan!! You are an inspiration!!!
 
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