My addition to this would be I stopped in at my local Chevy/Buick/GMC dealership today to talk with a salesman I know and was telling him we started doing "higher end details". In fact I told him there was NO WAY I wanted dealership work, and didn't want my name associated with what his guys do.

To which he was in total agreement (as he tends to keep nice cars himself).
Told him I didn't want "wash jobs", only true detail jobs that are over and above their "average stuff". Basically only the guys that knew what they wanted, and wanted to pay for the quality that comes with it. And as a matter of fact, my basic wash takes 2~3 hours, what with spending 10~15 minutes on each wheel, minimum. (Which is NOT what their "basic wash" is btw.)
He asked for cards and price sheets so he could send his GOOD customers to me. And even though my lower level exterior job, that doesn't include any buffing (
other than Nanoskin via buffer), then claying what it won't hit, and of course a sealant, all trim coated and sealed as well as glass water spots treated starts @ $150 he was very excited to be able to send me jobs.
Heck, we even talked about how they use Dupont coatings (
with 5 year warranty) and after discussing OC Pro (
and that warranty)

sending me his coating jobs! :awesome:
And here I was thinking I really don't want to work that much. :laughing: