I need help with a brochure...

tuscarora dave

tuscarora dave

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Hi AGO members. With the onset of freezing temperatures I have to sat being a moble detailer in Central Pennsylvania is a tough if not impossible venture. Yesterday while working on a Range Rover for a local client who owns an auto repair business, one of the co-owners asked me if I had been staying busy or not. After giving him the answer of how brutal it's been working in the cold and that business has really fallen off, he gave me an opportunity to work as steady as I would like in his warm shop!! :dblthumb2: He said, "Dave, if you want, I can offer detailing as a service here at the shop and pull you in as a sub-contractor. Of course we'll have to get a cut of the money." I said "OK".

So I am working on some brochures that can be handed to every customer along with their receipt after their car is serviced or repaired. I have a template that I am working with and the first brochure is coming along fine but I need a great photo of clear coat failure that I can paste into the brochure. I don't want to break any copyright laws by copying a picture off of the internet.

Is there anyone here at AG that would be willing to donate a great picture of clear coat failure that I can use on my brochure? I guess the way to do this would be to PM me and I'll PM you back with my email address so that you could email me an attached photo or something like that. Thanks in advance to anyone willing to help a fellow detailer out.
 
I guess like me, most of us don't take too many pictures of clear coat failure. Maybe I'll take my camera and go for a walk around the WalMart parking lot. Maybe I can get a shot off before the security guard catches on to me.
 
are you looking for clear coat failure at the start or at any stage? i have a friend that has alot of clear peeling off her trunk
 
The more advanced the better, I am looking to create a shock factor.:eek:
 
This (insert photo here) is what can happen if you don't keep your paint protected.
 
506475177_0c63abaf1c.jpg


or

JunkyardCrop.jpg


:D

Just kidding of course.
 
I don"t have picture for you Dave but I am really glad to hear you are moving inside with these crazy cold temps!
 
Dave, one of the 50/50 pictures might be better than a CC failure picture to help people understand what you do. I'd leaving tomorrow for PA so I can't wander around town to find a car with CC failure for you. Living so close to the ocean, the GM cars especially seem to get hammered out here.

When you lay out your brochure, remember that people "scan" brochures. They seldom read more that what we call headers at the beginning of a paragraph, captions around pictures, and maybe the first couple of lines of text IF the header is interesting. If you have a large block of text, it seldom gets read unless they are really interested. Use more pictures to tell your story, not text. Leave what we call lots of white space otherwise most people won't even bother to read it.

Here's a website that allows you to test headers and messages for marketing strength.

Advanced Marketing Institute - Headline Analyzer

Let me know if I can help you. I'll have my laptop with me so I will try to check email at night.

Take care!
 
i will try to get my friend to send a pic tomorrow of her CC failure
 
Why do you want a pic of clear coat failure? Don't you rather one a pic of a heavy swirls car? I thought clear coat failure you can't do anything to it, but a paint job.
 
slickooz said:
Why do you want a pic of clear coat failure? Don't you rather one a pic of a heavy swirls car? I thought clear coat failure you can't do anything to it, but a paint job.
Click to expand...

I think that's exactly the point he's going for. If the paint is left unprotected, the clear coat will eventually fail and you'll have to pay for a paint job. Whereas by bringing the car to Dave's Detailing, you spend a whole lot less than the cost of a paint job to maintain it and keep yourself from having to "Uh oh, better get Maaco."

Just gotta think like a marketing/PR person :dblthumb2:
 
Oh I thought he was going to try to fix clear coat failure.
 
Shiny Lil Detlr said:
I think that's exactly the point he's going for. If the paint is left unprotected, the clear coat will eventually fail and you'll have to pay for a paint job. Whereas by bringing the car to Dave's Detailing, you spend a whole lot less than the cost of a paint job to maintain it and keep yourself from having to "Uh oh, better get Maaco."

Just gotta think like a marketing/PR person :dblthumb2:
Click to expand...
You got it, that is exactly what the point of the picture will be. This particular brochure will be for paint protection only and will not mention anything about paint correction.
 
Joe in PA said:
I don"t have picture for you Dave but I am really glad to hear you are moving inside with these crazy cold temps!
Click to expand...
Thanks Joe, I'll be working out of Atlas Automotive where it is nice and warm. What a sweet deal, the cars will be there for mechanical repairs anyway so it will truly be a one stop shop situation.:xyxthumbs:
 
Congrats on finding a warm place to work during the cold months....
 
Kurt_s said:
Dave, one of the 50/50 pictures might be better than a CC failure picture to help people understand what you do. I'd leaving tomorrow for PA so I can't wander around town to find a car with CC failure for you. Living so close to the ocean, the GM cars especially seem to get hammered out here.

When you lay out your brochure, remember that people "scan" brochures. They seldom read more that what we call headers at the beginning of a paragraph, captions around pictures, and maybe the first couple of lines of text IF the header is interesting. If you have a large block of text, it seldom gets read unless they are really interested. Use more pictures to tell your story, not text. Leave what we call lots of white space otherwise most people won't even bother to read it.

Here's a website that allows you to test headers and messages for marketing strength.

Advanced Marketing Institute - Headline Analyzer

Let me know if I can help you. I'll have my laptop with me so I will try to check email at night.

Take care!
Click to expand...
Kurt, I have been doing a hundred different things lately and forgot to get back to this thread but wanted to thank you for your tips and your offer of help. I did get that particular brochure done and while it did turn out a bit busy it does get the point across. I have a few more I want to make up and will be considering the things you shared here and how people scan over the brochures.

I have made one up for paint protection only and will be making one up for paint correction where I will have the 50/50 that I recently posted in the post your best 50/50 thread and one titled something like "what sets us ahead of other detail shops" wherein I will try to illustrate the fact that "we" remove less paint in order to achieve the desired results, resulting in a longer paint service life.

My plan is to have a rack of sorts with 3 or 4 brochures in it for the customers to read over in the customer lounge while they are waiting for their oil change or their new tires to be installed. I am thinking as they may get bored while waiting that they may read through the brochures a little more thoroughly than if it had come in the mail or something.

I appreciate you offer and just may take you up on it. TD
 
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