I am on my 3rd read of the book. I really enjoy this book. Not from the perspectve of a prospective detailer or one currently in the business...because I am not...but from the perspective of coach, mentor, and trainer. Additionally, I represent a prominent brand in the professional detailing industry and passionately engaged on the education aspect of all things detailing. I'm someone who has a lot invested in the industry and cares greatly about detailers succeeding in this business. So when I read detailing books and training materials, I have a keen and critical eye for the content, flavor, and the spirit of what is being feed to detailers. Is this information accurate? Is this content relevant and benificial? Is it delivered in such a way that it is palatable to the target detailer? (Some stuff is written with a level of complexity that it is difficult for the average detailer to get their their arms around the concepts.)
Renny's book...is not a how to detail book, it's a how to succeed in the detailing business book. I like it. It's well done. While I read, I find myself nodding my head...yes, that was a very important point. Yes, that was well said. Yes, that was good for a detailer to know before repeating the mistakes others (ok, I've) made. Yes, that was good advice. Yes, this is currently relevent in the business. And when I close the back cover of the book, I say to myself...yes, that is a collection of good messages that could be extremely helpful to any detailer.
For me...the spirit of the book is this...a detailing business is hard work, no way around that. Renny doesn't sugar coat that fact one bit. But there are definately some things that you can be doing to work smarter, not harder. This book is a discussion of some of those things, based on the collective experience of Renny and other detailing veterans with decades in the business.
It's a must-read.
Best regards,
Jason