custmsprty
New member
- Apr 11, 2012
- 7,496
- 0
I have been a 100% commissioned sales person in a highly competitive field since 1991. The best advice I can give you is focus on what you do best and not what your competition does.
Case in point, last year I was competing for a $45,000 order in a Budweiser distributor for some new machine stretch wrappers. My competition was quoting the same exact machines. So it would be like both of us selling Rupes against each other. I got the sale and I didn't cut my price. I outsold my competition so the customer decided to partner with me and my company.
Forget about "the competition". Do what you do to the best of your ability. Focus on customer service and your customers will come back and they will give you referrals. Will that be because your shining up their car better than the other guy for less money? Probably not. Chances are the average customer can't tell the difference. Give your customers a better overall experience. That is what will make them come back. You'll need to invest some of your time on how to market your business and how to effectively engage your customers. Focus on what differentiates you from the so called competition. And never bash the competition, that usually backfires. That's selling 101. And stop trolling them and wasting their time. LOL.
PS, If your personal mission is to educate and convert everyone of your potential customers as to paint correction, etc you're doomed to failure from the get go. 99% of the general population could care less. Nor do they want to be up sold or lectured to. The average car owner wants a clean shiny car and could care less about swirl marks. If that's your strategy you are limiting yourself to that 1% and you'll be starving for work.
But seriously, good luck with your business, I wish you many years of success!
Case in point, last year I was competing for a $45,000 order in a Budweiser distributor for some new machine stretch wrappers. My competition was quoting the same exact machines. So it would be like both of us selling Rupes against each other. I got the sale and I didn't cut my price. I outsold my competition so the customer decided to partner with me and my company.
Forget about "the competition". Do what you do to the best of your ability. Focus on customer service and your customers will come back and they will give you referrals. Will that be because your shining up their car better than the other guy for less money? Probably not. Chances are the average customer can't tell the difference. Give your customers a better overall experience. That is what will make them come back. You'll need to invest some of your time on how to market your business and how to effectively engage your customers. Focus on what differentiates you from the so called competition. And never bash the competition, that usually backfires. That's selling 101. And stop trolling them and wasting their time. LOL.
PS, If your personal mission is to educate and convert everyone of your potential customers as to paint correction, etc you're doomed to failure from the get go. 99% of the general population could care less. Nor do they want to be up sold or lectured to. The average car owner wants a clean shiny car and could care less about swirl marks. If that's your strategy you are limiting yourself to that 1% and you'll be starving for work.
But seriously, good luck with your business, I wish you many years of success!