La totally awesome as tire cleaner?

exactly. If this product was packaged by a perceived 'high end' manufacture and cost $10 a quart, it would be the best product out there.
 
I have never had a problem with this product either.

Works great, good price.

Compare the MSDS sheets for this product and 3D Orange88 Citrus Degreaser.

I usually do not use it straight, but 2:1-4:1.
 
Still use LATA exclusively to clean tires and wheel wells; usually use it 1:1 now cuz it works just as well and goes farther. Have had the same wheels on my BMW since new - 2008 - and no damage. Of course, I'm not using it to clean wheels, but some can get on there on occasion I'm sure. The reality is - this stuff is as safe as any other high pH APC if you use it appropriately
 
I have used LATA for years and have had no problems whatsoever this stuff is great. I use it full strength on tires, wheels, and wheel wells. This stuff is great also for cleaning my pads better than anything I have used and for 3 bucks a half a gallon you can't beat it. I have used a lot of it in my detailing business with no problems.
 
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