Logo For My Detailing Business

[OCDetails]

I've been working in logo design for several years and I can tell you without a doubt that any of my clients would have sent that graphic back to me dissatisfied. There are artifacts surrounding the graphic which makes it look like a single frame from an animated gif or something. It is just really poor resolution, but I'm sure you can fix that. The text color and font are really wrong as well. The logo itself is fine, but I would suggest separating the text from it. I would put your company name under it or around it or something other than right over the top of it. You've got the kind of logo which would be easy to have stickers or embroidery done with it if you didn't have text over the front. If you choose to keep the text over the front, then I would suggest a different font and some sort of outline around the letters to make it stand out from the logo.

The concept is fine, but it definitely needs some refining. If it is already in use, then that is fine. You can always update it for your next round of business cards.

 

[jimmyjam]

JimmyJam,
No negative vibes intended Brother. If your customers are already aware of your work, then your logo will add to your branding. Perhaps playing with wrapping the text around the logo will help clean things up. Photoshop or Dreamweaver works nicely when working with graphics. Good Luck.

Thanks GDC ,
My humble apologies. I asked my buddy if we could do something about the text, so it's in the works.

adobe illustrator is what i used works best for vector graphic. Photoshop is good for photo, but can make things bitmap for graphic. Bitmap images are resolution dependent. So bitmap look good small or on screen, but it's difficult to increase size without sacrificing a degree of image quality. happy to help goodluck

Thanks for the feedback/info

Rule #1: don't post something knowing you'll get people's opinions if you can't handle those opinions. :dblthumb2:

You're absolutely right, I just got a little protective.....

I like the logo the only thing that made it tough for me was the color choice of the font

This is mine:

Damn!! That's top notch~ Hands down!!

I've been working in logo design for several years and I can tell you without a doubt that any of my clients would have sent that graphic back to me dissatisfied. There are artifacts surrounding the graphic which makes it look like a single frame from an animated gif or something. It is just really poor resolution, but I'm sure you can fix that. The text color and font are really wrong as well. The logo itself is fine, but I would suggest separating the text from it. I would put your company name under it or around it or something other than right over the top of it. You've got the kind of logo which would be easy to have stickers or embroidery done with it if you didn't have text over the front. If you choose to keep the text over the front, then I would suggest a different font and some sort of outline around the letters to make it stand out from the logo.

The concept is fine, but it definitely needs some refining. If it is already in use, then that is fine. You can always update it for your next round of business cards.

We're on the same page here! I thought about both embroidery/stickers and the text would definitely need to be wrap around the logo...
My friend is all into this stuff, and he was telling me about HD graphics and some other stuff, but I figured for a business card/logo it would due for now..
I'll hit him up to see what he gots in that lil Apple comp...
Thanks for the advice!

-Jimmy

 

[light-bright]

Are you dead set on those colors?
Why not do the red target with orange flames then use black text.
Same design but with different colors would work.

 

[Nullable]

I'm not sure if you're open to it, but 99designs.com is great. I use it frequently for projects, and the turnaround is quick. You'll get a professional looking logo for cheap, I'm not sure what your budget is, but expect to pay around $200.

I know it's been mentioned, but make sure when you do design your logo (or have someone design it); that the resolution is eligible for print, not just web. Generally, you're looking at something that uses a CMYK colour pallet and a high resolution. Often, a vector based image is better because it scales well (banners, print on a van etc)

As mentioned, a good concept, but there are some things you're missing. Brand awareness is a tough one. In my experience, when I set up a company brand, the logo would be the first thing I invested my time into. You'll learn, sooner or later, that maybe it should of been sought of later.

If one of your approaches to acquiring leads is to hand out business cards with your logo. Then sure, maybe a $300 investment for a logo, then some more for branding, is justifiable. It's true, users will be attracted to your company if they like your brand. Consequently, a bad logo can, strangely enough, defer people from your product/USP.

If you don't have a business plan, then right down all your ideas on how you're going to get leads and convert them to your customers. Then try and fit your branding strategy to that. It might be that your best strategy at this point doesn't even require a logo.

I just wanted to chime in with some personal experience. I have gone through many failing businesses. The biggest mistake of all is never focusing on the right strategy.