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carguy2007

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I recently made a thread about my logo. Here is my menu. I know every area commands different prices. I am looking for opinions on wheather my services belong in the right packages. Would also like feedback on the layout and style as well. Separte services are on page two. I am still working on it. I still need to add my contact info. I am going to do friends and family cars first. I will give them this flyer to give to people they know. I have a full time job so I am testing the waters on doing this out of my garage. I am optimistic about it. I know it has its downsides but it really works out for me with my current job. I have plenty of space and a great location. I know people will probably be hesitant bringing their car to someone elses house. So this will be sort of like a trial run. I am still toying around with my prices. I did some research in my area. I feel like I am on the lower end of the market as far as prices go. I hope the images load up. I made this using corel. Thanks so much for looking!
 
I cant read it OR im going blind. Try to expand the pixel size a bit?
 
I was just thinking I wish I had some cheaters. Oh wait...I do have some...nope...still can't read it.
 
I tried a couple methods like increasing the size but when I preview the post it still looks tiny. I tried a gif image as well but that didn't work. The program is corel. I can save it as a pdf but I can't upload those with this forum. Any ideas? Thanks
 
carguy2007 said:
I tried a couple methods like increasing the size but when I preview the post it still looks tiny. I tried a gif image as well but that didn't work. The program is corel. I can save it as a pdf but I can't upload those with this forum. Any ideas? Thanks
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Eh....yeah I wouldnt be able to help you there, I use PS. You need to increase the pixel size when you export the image, or before you save it not sure because ive never used that program. Something like 800x800 would be readable.

Anyhow I can read it, its just annoying trying to read small print. On one of your packages I did notice that you had a premium paste wax, for the deluxe package I believe. Although on your next package, signature I think you called it you didnt mention any type of lsp? All you mentioned is applying wax to door jams and wheels, and polishing the paint but no lsp.
 
CM8 6MT said:
Eh....yeah I wouldnt be able to help you there, I use PS. You need to increase the pixel size when you export the image, or before you save it not sure because ive never used that program. Something like 800x800 would be readable.

Anyhow I can read it, its just annoying trying to read small print. On one of your packages I did notice that you had a premium paste wax, for the deluxe package I believe. Although on your next package, signature I think you called it you didnt mention any type of lsp? All you mentioned is applying wax to door jams and wheels, and polishing the paint but no lsp.
Click to expand...


I tried fooling with it. I don't know enough about the program. I have only been using it for a few weeks. As far as lsp. I have three packages. Express, deluxe, signature. The deluxe includes everything from the express, and the signature includes everything from the express and deluxe. Since the pictures are so small you can't see the print, but beneath each package it states "same as above including the following"

In the express detail my last step is a spray wax. The deluxe gets the paste wax. I think I may just include the past wax into the express. I thought wax would be another extra when stepping up to the deluxe. It would be worth the extra money whereas the customer would get a spray wax for the express. I don't think that would sit too well with customers. For nearly $100 I should probably include real wax. Of course with the signature I do clay polish and wax. I only wax door jambs and wheels in the signature package.
 
These are my starting prices.

car wash-$25
Express-$90
Deluxe-$140
Signature-$175

In the meantime I will try and fix the images. Probably wont get to it tonight though.

I apologize for the lousy images.
 
If you can post them to photobucket then you can insert the IMG link here and they appear full size.
 
I enlarged the image so the text is readable. However it looks blocky and the logo is out of the frame so it cannot be seen. As well as the border and my name. But as far as packages and prices, most of the text should come in.

I e-mailed the pics to Ray from autogeek. He offered to resize them. If it works without issues then you will be able to see the full image. So in the meantime this is the best I can make them.

thanks for looking, sorry for the inconvenience.


Also on page two (sperate services) #1 is headlight restoration starting at $40 and number #2 is water repellant for exterior glass starting at $10

Those services cannot be seen.
 
Here you go!

Menu2.jpg


resizedmenu.jpg
 
carguy2007 said:
I enlarged the image so the text is readable. However it looks blocky and the logo is out of the frame so it cannot be seen. As well as the border and my name. But as far as packages and prices, most of the text should come in.

I e-mailed the pics to Ray from autogeek. He offered to resize them. If it works without issues then you will be able to see the full image. So in the meantime this is the best I can make them.

thanks for looking, sorry for the inconvenience.


Also on page two (sperate services) #1 is headlight restoration starting at $40 and number #2 is water repellant for exterior glass starting at $10

Those services cannot be seen.
Click to expand...


Honestly seems a lil cheap based off the prices in my area (Dallas/Ft.Worth, TX)
It could be average pricing though for your area.

Your "Signature Detail" goes for $250-$300 here (and most of them come to the customer)

With your pricing of $175 for 7-10 hrs of work thats $25-$17.50 a hour and thats not including how much $$$ in products you are using.

I do like your shuttling option to drive the customers to work or home or wherever, I bet if you made it a 10-15 mile radius that would bring you more business.

Hope this helps
 
It does seem a little low for my area too, but I presume you know your customer base better than I do.

One thing I've been struggling with, is how complicated to make it. Renny's book really talks about simplifying stuff. You have a lot of add-on options, and I have quite a few as well.

Looking at his recommendations, I would think that having 2 interior-only options (basic/deluxe), 2 exterior-only options (basic/deluxe), then upcharge based on condition (ie: pet hair, excessive dirt, etc. is the same price), then do separate services like coatings, headlight resto, etc.

Even with that, you end up with 10 choices. Is that too many?
 
The paragraph before your pricing is not written well. I'm no English professor so I will let someone chime in and tell you what's wrong.
 
rustytruck said:
The paragraph before your pricing is not written well. I'm no English professor so I will let someone chime in and tell you what's wrong.
Click to expand...

:iagree:

All work is performed by myself, this allows me to treat your vehicle like its my own. After massive research and trial and error, I have been able to pick the best tools and chemicals available. To keep overhead cost down I work alone and out of my home garage located on the Eastside of Cincinnati. Due to the inconvenience some might find I offer a shuttle service up to ___ miles. Feel free to to contact me via Email or telephone call.

I would then end the paragraph w/ something like this "I look forward to working on your vehicle" or "I look forward to making your vehicle shine"

Also i still say you need to shuttle 10-15 miles and not 5 miles. Trust me the lil bit of distance will bring more customers. It shows that you care about your customers
 
817detailer said:
:iagree:

All work is performed by myself, this allows me to treat your vehicle like its my own. After massive research and trial and error, I have been able to pick the best tools and chemicals available. To keep overhead cost down I work alone and out of my home garage located on the Eastside of Cincinnati. Due to the inconvenience some might find I offer a shuttle service up to ___ miles. Feel free to to contact me via Email or telephone call.

I would then end the paragraph w/ something like this "I look forward to working on your vehicle" or "I look forward to making your vehicle shine"

Also i still say you need to shuttle 10-15 miles and not 5 miles. Trust me the lil bit of distance will bring more customers. It shows that you care about your customers
Click to expand...

I agree as well.

I'd do something like:

"I'll treat your vehicle like it was my own using the best techniques and tools available. I am located on the East side of Cincinnati and can offer shuttle service for most customers. Feel free to contact me by phone at XXX-XXX-XXXX or by email at [email protected]."

I think you're making it a little too personal. I had that same issue. Take a look at my website, particularly the contact page, which has a "my shop" section. I also have a shop at my house and do the work here, and I also do shuttle service. I don't limit my shuttle area. Most of the time, the location will dictate that. For example, I have someone coming from about 75 miles on Thursday. I'm meeting her at a local coffee shop so I can take her car, she can work for 3 hours there via wifi, and I can do the work.

My suggestion is to continue with the appeal of the small shop without sounding like you're too small to be good. I've been a web developer on my own for 15 years, and compete with staff's of 300, but I've always presented myself as a company that cares, so people don't care that it's just me.

Hope that helps!
 
Thanks Ray looks good. Lots of great suggestions I will for sure increase the shuttle distance. 817detailer I really like how you worded my paragraph. Looks really good and well written. Since I made the menu I changed the signature detail to $190. I'm debating about increasing it a little more. But I feel any starting price above $200 would be frowned upon. There are places near me that charge well over $200 but they are probably well known and are not someone's house. I would think the market in a warm climate would be much higher. Never know what your going to get weather wise here in cincy. Thanks again the more suggestions the better. This is great advice!
 
davisautodetail said:
I agree as well.

I'd do something like:

"I'll treat your vehicle like it was my own using the best techniques and tools available. I am located on the East side of Cincinnati and can offer shuttle service for most customers. Feel free to contact me by phone at XXX-XXX-XXXX or by email at [email protected]."

I think you're making it a little too personal. I had that same issue. Take a look at my website, particularly the contact page, which has a "my shop" section. I also have a shop at my house and do the work here, and I also do shuttle service. I don't limit my shuttle area. Most of the time, the location will dictate that. For example, I have someone coming from about 75 miles on Thursday. I'm meeting her at a local coffee shop so I can take her car, she can work for 3 hours there via wifi, and I can do the work.

My suggestion is to continue with the appeal of the small shop without sounding like you're too small to be good. I've been a web developer on my own for 15 years, and compete with staff's of 300, but I've always presented myself as a company that cares, so people don't care that it's just me.

Hope that helps!
Click to expand...

I checked out your website looks good. I really like your shop, very nice. I'm deciding wheather to do to separate interior details or not. I read Renny's book and he has a sample menu listing everything that should be done for each package. I sort of used that as a guide. But he also mentioned separating the exterior and interior.
 
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