Michael,
Sorry I didn't get back to you sooner. I like the 3rd price list.

Thing is you are already doing a bit of homework up there in your area, then once you have all that info, put together a package that is just a bit better here, a bit better there, then offer your package within $5~$10 of what other detail shops are doing. Now DO NOT base your prices off what a car-wash is charging. Those guys are hacks!
I have a local business owner here in town, owns a Jewelry store and a Gun store (actually just moved the gun store and built in a 20 lane state of the art gun range). He drives big honking GMC Denali trucks, one 2500 another 3500 both solid black. Now I've done business with him for years, and I pay his prices. I've never told him how to RUN HIS business. When I handed him some pricing menus last year he took one look and told me I was too high. Are you frigging kidding me?!?!?!!!!
I told him I didn't set his prices, I paid them. He said he could get his trucks washed for $20. I told him that it'd take $10 worth of quarters at the local coin-op just to try and wash his rigs. What he is getting is the bare basic minimum yet driving $60,000+ pickup trucks. And yes, they are swirled to heck and back. Never tried to get that business again, and never will buy another gun from him again either.
I know it's hard to get business out there, I get it. But otoh you want to set yourself apart from everyone else so that they REMEMBER you and they realize what you do is different. If nobody else is claying with a wash, then buy a nanoskin pad for your buffer and use it. It'll knock out a car in 10 minutes and once you spray some DG951 or Megs 156 on it it'll be slick as a baby's rear end. Do a test spot on their fender where you ONR wash the whole thing, then you take a hand held Nanoskin pad (you can find the 2-packs here on AG) and do half the fender with it (or clay) then spray wax the entire thing. Heck do the hood, half and half. Give them a baggie (for the baggie test) and have them feel it. Once they feel the SLICK side they'll want it! :dblthumb2

on't have to tell them what you did, just that nobody else in town is doing it and THAT is why you're $10 higher.

rops:
I am lucky that I don't need to pay the bills with detailing, but I'm also not going to give away my services. Because I know better. Were I in a different position I may act a bit differently, but what you are selling is not car washes, you are selling YOURSELF. You build from ground zero.
Where you live there is a decent amount of money, new houses being built, and plenty of people that work in Atlanta, commuting and don't have the time (or really care) to do it themselves. At first I printed up all these complicated tri-fold menus, nothing left to doubt. But what happens there is people get bogged down with numbers (and choices). Once you start getting your work out there, that work will bring you better work. Just make sure that YOUR work is better than THEIR work and you've already won.