Need honest feedback, harsh or nice, on my Detailing Packages

Lustrous Detail

Lustrous Detail

New member
Joined
Apr 27, 2015
Messages
162
Reaction score
0
Aloha!

I constructed my packages and need your feedback before it goes on my website. Here was my criteria for when I was creating these packages:
- constructed so that I can complete within (2-8 hours) with the exception of my Lustrous Signature Detail.
- products used that are easy to apply/work with
- services that are manageable as a one man team

The prices took me a while to figure out because of Hawaii's high cost of living. I priced it so that I can get $40-$50/hour. I'm a little afraid of advertising these prices but I feel like my work is above average and that I always over deliver. I've searched around here, and everyone is all over the place with their packages and prices. Actually found one that offered a polish and other services for $150 (large vehicles). I ain't doing that for $150! Lol.

I need your feedback on anything: wording, prices, add or take off any services listed. Thank you guys!

AG is awesome!
 
I think it's good and things sound right, but I'm a detailer and know all the lingo. Your average customer has no idea what nanoskin is (they may not even know what clay is) and probably have no idea what a ph neutral cleaner is or why you'd use it. There's s few other places where it's a little too technical. I like your listed way of putting everything, but those bullets need to be shorter (people have very short attention spans and there's no way an average customer will ever read all of that). Not trying to be be rude, just the way people are. I bet you could cut out roughly 50% of the words in each package and still get the exact same message across - and your potential customer will actually now read it all.

As for prices, they sound about right, maybe even a little low considering cost of living there in Hawaii. You probably know more about that than anyone though. Good luck with it!
 
jarred767 said:
I think it's good and things sound right, but I'm a detailer and know all the lingo. Your average customer has no idea what nanoskin is (they may not even know what clay is) and probably have no idea what a ph neutral cleaner is or why you'd use it. There's s few other places where it's a little too technical. I like your listed way of putting everything, but those bullets need to be shorter (people have very short attention spans and there's no way an average customer will ever read all of that). Not trying to be be rude, just the way people are. I bet you could cut out roughly 50% of the words in each package and still get the exact same message across - and your potential customer will actually now read it all.

As for prices, they sound about right, maybe even a little low considering cost of living there in Hawaii. You probably know more about that than anyone though. Good luck with it!
Click to expand...


I'm just an enthusiast but this is spot on. I got bored reading it and I LOVE detailing!!
 
jarred767 said:
I think it's good and things sound right, but I'm a detailer and know all the lingo. Your average customer has no idea what nanoskin is (they may not even know what clay is) and probably have no idea what a ph neutral cleaner is or why you'd use it. There's s few other places where it's a little too technical. I like your listed way of putting everything, but those bullets need to be shorter (people have very short attention spans and there's no way an average customer will ever read all of that). Not trying to be be rude, just the way people are. I bet you could cut out roughly 50% of the words in each package and still get the exact same message across - and your potential customer will actually now read it all.

As for prices, they sound about right, maybe even a little low considering cost of living there in Hawaii. You probably know more about that than anyone though. Good luck with it!
Click to expand...

:dblthumb2: and very constructive.
 
I'll give you a bump, but I'm having a really hard time viewing it all and comparing in this format on my phone.

Just comparing the Express packages it seem like quite a price jump from one size vehicle to the next. To me that says it is going to take you a half hour or more to do say an Accord compared to a Civic. Maybe bump you starting price up and lower the jump up per size.

I go up $10 per size and only have 3 size options. My higher package, I step up $15. Although rethinking it, I might change mine to $15 and $25.

Pricing, IMO, is such a hard thing to do.

Edit: I guess you did need the bump. I started this reply about a half hour ago, then one of the kids popped their head out.
 
I'm no detailer, but it looks okay to me. I agree and disagree about it being a little technical and wordy. Your descriptions of each package are long, but they are very specific and tell the customer exactly what they are or aren't getting. People that are interested in a quality detail should care enough about what they are getting to read through your descriptions. Should they choose not to and there is an issue, you will be able to fall back on the detailed package descriptions and show them where it clearly states what they were getting with each package.

The pricing seems reasonable, if not too low. If I had to pick something I would change, it would be the naming of the price levels. Small, Medium, etc. doesn't really mean a whole lot to me. Maybe have something like compact, sedan/small suv, large suv/truck. This would take the guess work out of it. Most won't know what you consider a small, medium, etc. sized vehicle, but they should know if their car is a compact or an suv etc.
 
I skimmed after the first page and didnt go past page 4. I think you may be a little wordy man. You are a perfectionist and Im not sure you need to go into that much detail. I do not have my own shop but I do some cars that are not family and friends so take it with a grain of salt.
 
Looks good. Hopefully the sizes on the bottom right don't cause any confusion and/or bartering with the client. I think my sports car is small and you call it medium, or something like that.
 
jarred767 said:
I think it's good and things sound right, but I'm a detailer and know all the lingo. Your average customer has no idea what nanoskin is (they may not even know what clay is) and probably have no idea what a ph neutral cleaner is or why you'd use it. There's s few other places where it's a little too technical. I like your listed way of putting everything, but those bullets need to be shorter (people have very short attention spans and there's no way an average customer will ever read all of that). Not trying to be be rude, just the way people are. I bet you could cut out roughly 50% of the words in each package and still get the exact same message across - and your potential customer will actually now read it all.

As for prices, they sound about right, maybe even a little low considering cost of living there in Hawaii. You probably know more about that than anyone though. Good luck with it!
Click to expand...

Thank you! You're right, I could and will cut back on the wording and making it more "customer friendly". As for the prices, I asked my fellow friend who is also a detailer here and also said that my prices could come up a bit more.
 
MIsnowman said:
I'm no detailer, but it looks okay to me. I agree and disagree about it being a little technical and wordy. Your descriptions of each package are long, but they are very specific and tell the customer exactly what they are or aren't getting. People that are interested in a quality detail should care enough about what they are getting to read through your descriptions. Should they choose not to and there is an issue, you will be able to fall back on the detailed package descriptions and show them where it clearly states what they were getting with each package.

The pricing seems reasonable, if not too low. If I had to pick something I would change, it would be the naming of the price levels. Small, Medium, etc. doesn't really mean a whole lot to me. Maybe have something like compact, sedan/small suv, large suv/truck. This would take the guess work out of it. Most won't know what you consider a small, medium, etc. sized vehicle, but they should know if their car is a compact or an suv etc.
Click to expand...

Thank you. One of my main reasons of being so descriptive of my packages was that same exact reason you mentioned. I wanted to make sure that the client know what they are specifically getting and not getting (the opportunity to up sell). But I will make it less wordy and not to technical but straight to the point.

As for the sizes, being more descriptive of what each size means is a no brainer. I shouldve done that in the first place.
 
You must log in or register to reply here.
Back
Top