Chrysler was always known for some of the wildest ideas in the industry.
The mid-to late 60's +70/71 speak for themselves.
To be honest, all of the big 3 had their bad ass stuff.
But to me, nothing like MOPAR.
With the crazy colors, pistol grip shifters, AAR affiliation, cartoon character graphics, and of course some of the most powerful engines topped by the most iconic one ever, the 426 Hemi, MOPAR had the most to offer IMO.