Opticoat 2.0 discontinued, OptiCoat Pro sees price increase

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tdekany said:
Hopefully he will now understand it. :props::props::props:
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I understand perfectly the differences between the two products


Nissan/Infinity

Toyota/Lexus

Opti-Coat 2.0/Opti-Coat PRO


Proper branding reinforces product differentiation and allows for maximizing price differentiation

Meguiar's does it well with their "Good, Better, Best", retail strategy. Wal-Mart does not need three detail sprays from Megs on he shelf, but the presence of the "Good", and "Better" products actually influences the Consumer to upgrade to the "Best" product. It's more expensive; it must be better

The linked website does not help with this differentiation between the PRO & Consumer versions. You can see how it could easily lead to consumer confusion, especially if that consumer is browsing the internet

The product is called Opti-Coat PRO, why would a business want internet content on their website that does not accurately represent what they are selling


In my opinion; OPT's business objectives will be best served by clearly differentiating between Gloss-Coat and Opti-Coat PRO. I think they have clearly taken a big step in that direction with the name change of the Consumer product
 
You linked my website, telling me what the product is called that I use as an authorized installer. Do u not find that funny? There is no confusion. The pro version is called opti coat. I yet to meet a client who assumes that I use 2.0, because most don't even know that it existed. As I mentioned it in my previous post, you are the confused one - based on what you are posting.

One more time: the pro version is called opti coat. What do you think the product was called before optimum developed 2.0? Opti coat pro? It was opti coat. So it is opti coat/opti coat 2.0

allenk4 said:
I understand perfectly the differences between the two products


Nissan/Infinity

Toyota/Lexus

Opti-Coat 2.0/Opti-Coat PRO


Proper branding reinforces product differentiation and allows for maximizing price differentiation

Meguiar's does it well with their "Good, Better, Best", retail strategy. Wal-Mart does not need three detail sprays from Megs on he shelf, but the presence of the "Good", and "Better" products actually influences the Consumer to upgrade to the "Best" product. It's more expensive; it must be better

The linked website does not help with this differentiation between the PRO & Consumer versions. You can see how it could easily lead to consumer confusion, especially if that consumer is browsing the internet

The product is called Opti-Coat PRO, why would a business want internet content on their website that does not accurately represent what they are selling


In my opinion; OPT's business objectives will be best served by clearly differentiating between Gloss-Coat and Opti-Coat PRO. I think they have clearly taken a big step in that direction with the name change of the Consumer product
Click to expand...
 
What is the title of this thread?

Google "Opti-Coat Pro" and then tell me OPT has done a great job of product differentiation
 
By the way Thomas, I just heard that 3D is, "The World's largest car care brand".

Is that true?
 
allenk4 said:
What is the title of this thread?

Google "Opti-Coat Pro" and then tell me OPT has done a great job of product differentiation
Click to expand...

Based on the popularity of opti coat, I think they have done an amazing job.
 
tdekany said:
Largest or #1?
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I put the statement in quotes, because it is a verbatim repetition of the statement made in the video on your website

Is HD either, the "Largest" or "#1" ?

Are you going to make some obscure argument that any manufacturer can claim to be #1


Click the link to your own website and watch the video
 
allenk4 said:
I put the statement in quotes, because it is a verbatim repetition of the statement made in the video on your website

Is HD either, the "Largest" or "#1" ?

Are you going to make some obscure argument that any manufacturer can claim to be #1


Click the link to your own website and watch the video
Click to expand...

I am not arguing about anything. You asked me a question - First if 3D was the largest, then you changed it to #1.

So which answer did you really want?
 
allenk4 said:
By the way Thomas, I just heard that 3D is, "The World's largest car care brand".

Is that true?
Click to expand...

tdekany said:
I am not arguing about anything. You asked me a question - First if 3D was the largest, then you changed it to #1.

So which answer did you really want?
Click to expand...




I didn't change a thing


I asked if you were going to make a secondary argument. I never said you were arguing. We are having a discussion


I thought the question was clear regarding the video on your website

The claim in the video was stated verbatim

I was asking a second question: "Is HD either, the "Largest" or "#1" ?"


I believe the answer to both questions is the same
 
allenk4 said:
I didn't change a thing


I asked if you were going to make a secondary argument. I never said you were arguing. We are having a discussion


I thought the question was clear regarding the video on your website

The claim in the video was stated verbatim

I was asking a second question: "Is HD either, the "Largest" or "#1" ?"


I believe the answer to both questions is the same
Click to expand...

If you know the answer, why are you even asking?
 
"Largest or #1?"

SERIOUSLY!

Poe-tae-toe ... pah-tah-toe. Are we really hearing ourselves here?

So if we say(at least in some parts of the world) Christianity is the most popular, but Hinduism is #1 and Islam is the largest then all those will be correct?

Me thinks NOT!

(FWIW Christianity is both the largest, and by default #1 followed by Islam as the second largest. ON THE PLANET!)

So NO, 3D isn't #1 (except in the eyes of some users, those that have found, love, and appreciate it).

Doing a quick Google search you might come up with this list of top 7.
Turbo Wax Shampoo
Turtle Wax Carnauba Cleaner
Lane's Safe Wheel Cleaner
Chemical Guys Jetseal 109
Eagle One Tire Shine
Rejuvenate Anti-Fog Window Cleaner
Lane's Interior Shine

Doing another you'll find a top ten that reads.
Leatherique
Optimum Poli-Seal
Grit Guard
Optimum No Rinse
Meguiar's M105/M205 Polish system
Blackfire Wet Diamond Paint Sealant
Chemical Guys EZ Cream
EZ Detail Brush (the blue version of the Daytona brush)
DI The Great White Microfiber towel
Meguiar's Quick Interior Detailer (the consumer version no less)

Pop over to Amazon and they'll tell you the TEN Best Selling Car Care Products are:
Meguiar's X2020 Supreme Shine Microfiber Towels
Leather Honey Leather Conditioner
Meguiar's X2000 Water Magnet
3M Headlight Lens Restoration System
Meguiar's Gold Class Car Wash
Scotchgard Leather Protector for Suede and Nubuck
K&N 99-5000 Aerosol Recharger Filter Care Service Kit
Meguiar's Quick Interior Detailer (WOW that's TWO list's it's on!)
Meguiar's Microfiber Wash Mitt
Mothers Wheel Brush

Strangly enough we don't see 3D on any of those lists. And even Anthony Orosco doesn't even mention 3D in his list, but does like Klasse AIO, HT-61 "Smooth Cut" Swirl Remover, and "Trade Secret" Carnauba Wax.

And Brian Guy at AOWheels in FL says THE CONSUMER is the BEST detailing product in the world.

Imagine that, the CONSUMER. Didn't see that one coming in the whole OC/2.0/OCP world. Think perhaps that THAT same consumer may also be the one confused by Optimum referring to "Pro" as Opti-Coat given adding different nomenclature(s) is the one thing that was left up to the installer. Were we one of the non knowing, non researching, non auto detailing forum types when we showed up to have our car done and the guy on the other end of the buffer says two words, "Opti-Coat" would we know to ask if it were PRO or just the lowly consumer version that USED TO last a puny 5 years?

Again, me thinks not.

So yeah....
Poe-tae-toe ... pah-tah-toe. Are we really hearing ourselves here?
 
This thread went bonkers... lol

I have a joke... lol (might put a smile on some of your faces :dunno: )

 
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