Say the product does cost $100 but you don't use the entire syringe on the car. Just like you are paying $175 for a jar of Fuzion, that doesn't mean you use the entire jar. It's a simple concept really, whatever you charge for wax that lasts 3-4 months, you increase that price for a sealant that lasts 6-9 months, and for a coating that can last 1-3 years you mark it up even more.
Optimums Opti-Coat
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Say the product does cost $100 but you don't use the entire syringe on the car. Just like you are paying $175 for a jar of Fuzion, that doesn't mean you use the entire jar. It's a simple concept really, whatever you charge for wax that lasts 3-4 months, you increase that price for a sealant that lasts 6-9 months, and for a coating that can last 1-3 years you mark it up even more.
Chris Thomas
Optimum Guru
- Dec 21, 2007
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Then, I guess it depends on how the environemment feel about it. Here, in canada, because of winter. people drives their summer car 6 month sometimes even least. They are not ready to shelf 2500 for something.
See the skyline I did in my signature. I charged 500$ for this. There's like 25 hours of labour. Different mentality. that it.
So, I must apoligize, I was wrong. there's a market for this product but not where I live.rops:
If you are only generating $20 per hour ($500/25hours), you may rethink your target demographic. Then, with improved skills, products, and marketing you set the price...not the area's market.
Thank you
We don't think the same. I'm a student. I prefer to make 20$/hour detailing car,be my own boss and decide when I want to work than working at the grocery store or any student boring job and make less.
But some of you can't understand how it's to live in a country where 6 months out of 12 the weather is near 0 or above. People just doesn't care anymore about hoe their car looks. they want heater and that it.
Anyways, it's getting way out of topic. let's stop there.
But some of you can't understand how it's to live in a country where 6 months out of 12 the weather is near 0 or above. People just doesn't care anymore about hoe their car looks. they want heater and that it.
Anyways, it's getting way out of topic. let's stop there.
Chris Thomas
Optimum Guru
- Dec 21, 2007
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Agreed, your last post cleared up a lot. Detailing as a job is much different than detailing as a Profession.
Chris
Ok, it started out with this statement talking about how you think Opti-coat is stupid:
To this statement after we explain marketing to you:
If you are happy with the type of work you do, then continue doing so. It's all about what makes you happy. If you can continue making $20/hr on each detail and you are thrilled about doing the work, then you're set.
Back to the marketing, you have a golden opportunity to market this coating to people given the fact that the temps. are too low and they will be less interested in performing a normal car wash. You need to explain to them that with this coating their car is still protected even when they run through the occasional automatic car wash that typically destroys wax. So when the weather is nice enough for a typical wash routine, it will be easier and won't require quite as much scrubbing. If they bring the car to you, then it will make your maintenance wash easier. But I guess since it's a stupid product then you're not interested in all the benefits for both you and the customer. Sorry to make an attempt to help you.
I see. I think it's stupid. Anyways, why would I want to apply a 100$ protection that's suppose to last 3 years to a customer? I prefer to put Klasse that last 6 months and every 1 or half year, he comes back for a clay+ sealant treatment. And for ourself, we, at AG, detailing maniac, you think we wouldn't polish-detail every year our cars for a refresh haha? It's Ok, optimum can keep their secret formula for themself
To this statement after we explain marketing to you:
If you are happy with the type of work you do, then continue doing so. It's all about what makes you happy. If you can continue making $20/hr on each detail and you are thrilled about doing the work, then you're set.
Back to the marketing, you have a golden opportunity to market this coating to people given the fact that the temps. are too low and they will be less interested in performing a normal car wash. You need to explain to them that with this coating their car is still protected even when they run through the occasional automatic car wash that typically destroys wax. So when the weather is nice enough for a typical wash routine, it will be easier and won't require quite as much scrubbing. If they bring the car to you, then it will make your maintenance wash easier. But I guess since it's a stupid product then you're not interested in all the benefits for both you and the customer. Sorry to make an attempt to help you.
I simply think klasse or Collonite 476 will do as fine this winter and when spring comes, they will come back for a wash routine like you said. Actually, I don't think, I test it last year on 3 different cars and both products does last the 6 months.
ScottB
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My father helps run a local Nissan dealership. About 25-30% of every car sold goes out with paint protection at a cost of several hundred dollars. These products are no better than most paint sealants (not coatings) and dont last longer than 6 months but fall back on the protection built into paint and clearcoat systems.
Now if by marketing the can move these coatings into place of the sealants, you'd still have around a 200-300% markup, possibly meet the actual warranty offered, but getting the client to understand the differences over going with dealer would take time and effort.
Funny side note, actual paint protection sales goes up as the customers age does. So coating systems "might" make more sense for older clients that likely have less time and can understand and afford the benefits of a coating versus a synthetic wax application.
Now if by marketing the can move these coatings into place of the sealants, you'd still have around a 200-300% markup, possibly meet the actual warranty offered, but getting the client to understand the differences over going with dealer would take time and effort.
Funny side note, actual paint protection sales goes up as the customers age does. So coating systems "might" make more sense for older clients that likely have less time and can understand and afford the benefits of a coating versus a synthetic wax application.
Setec Astronomy
Well-known member
- Aug 31, 2010
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But a dealer would never go for a product that costs $100 for a syringe, that's way too rich for them, and even if it does 4 cars...there's the chance that the min. wage sealant jockey uses the whole syringe on one car. At $25 a car that's 5 times what the sealant product costs them now, so they won't be interested, IMO. Besides, since that sealant jockey is likely less capable than the average forum member, he's likely to screw up the Opti-Coat and it will look worse than when he started.
Bottom line IMO is dealers will have no interest in this product, it's for the Anthony Oroscos of this world who can sell a several hundred to several thousand dollar correction/preservation package.
ScottB
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Oh I agree wholehardedly, Its not the dealer that is going to use it. It would be the professional detailer that sells the benefit of a coating to current clients and getting them in tune to decline the dealer and take the coating system at same price for better and longer protection when they purchase next unit. (and hopefully using it on current car too)
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I asked for a little dew or rain to see what/if the beading effect looks like. Well we are now 12 hours into a Tropical Depression and likely another 10-12 hours of rain coming. (oops)
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I asked for a little dew or rain to see what/if the beading effect looks like. Well we are now 12 hours into a Tropical Depression and likely another 10-12 hours of rain coming. (oops)
They always say, be careful what you wish for! Now when the high winds start the car will be dry, and you won't even have to lift a finger!
oldmodman
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- Sep 25, 2007
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It looks like Opti-Coat wil be a wonderful product for the vehicle that doesn't get constant care from a dedicated owner. But does it do anything to prevent wash induced swirls or marring?
If it encases a perfectly prepared car in a "diamond like force field" that would be impervious to kids, cars, shopping center shoppers with big butts dragging along the side of the car, and, of course, the occasional tornado. It would be the miracle product of the age.
But what about the lunatic, crazy, hobbyist detailer (like me) that loves to polish our cars and try new products? Will we be relegated to the worn out polishing pad dustbin of history? Will our cars forget the feeling of our hands lovingly rubbing Fuzion into their rounded bodywork?
Our children will think us idiots for worrying about the way our cars look as they drive off in their flat finish, no brightwork, styleless appliances.
If it encases a perfectly prepared car in a "diamond like force field" that would be impervious to kids, cars, shopping center shoppers with big butts dragging along the side of the car, and, of course, the occasional tornado. It would be the miracle product of the age.
But what about the lunatic, crazy, hobbyist detailer (like me) that loves to polish our cars and try new products? Will we be relegated to the worn out polishing pad dustbin of history? Will our cars forget the feeling of our hands lovingly rubbing Fuzion into their rounded bodywork?
Our children will think us idiots for worrying about the way our cars look as they drive off in their flat finish, no brightwork, styleless appliances.
Chris Thomas
Optimum Guru
- Dec 21, 2007
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It certainly does reduce car wash induced marring...HOW, you say? Bugs, dirt, and other airborne contaminants do not adhere to Opti-Coat in the way they do a OEM clearcoat. The cars will release the contaminants MUCH easier, sometimes with only pressurized water. Less touching means less marring.
ScottB
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Update:
Well I got a chance to do the first wash at just about a two weeks after initial application. (Outside area in Naples last weekend, missed weekly wash)
Washing --
There is a noticable slickness now as towel seems to glide over paint easier than most sealants and waxes. Not sticky but a light slippery feeling.
Drying--
After washing and rinsing I pulled out the blower and removed excess water. I found severe water spotting and it was a bear to remove. I really was perplexed on what quick detailer to use over Opticoat so I used Zaino Z6. I was thinking Megs Quik Detailer but didnt know if its technology might not mesh with Opticoat. Optimums qd'er seemed the natural choice but someone recently suggested it didnt work well together.
Final Outcome:
Paint looks crisp and reflective.
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I am however concerned about the waterspotting and the difficulty in removing them at only the second week mark. I wonder if something might have affected this since I have not seen/heard any remarks from others.
1. It rained for 24 hours since application (second day)
2. I only applied 1 coat
3. Florida had pure sun in mid 80's all week and car in direct sunlight all day
4. I did spray down car with hose mid-week (no soap / no wiping)
normally I would not allow two weeks between wash sessions so it likely has something to do with water burning onto finish but I really thought Opticoat protected against this. All dirt, sap, and even a birdie doo-doo washed over with just soap and no real rubbing.
Well I got a chance to do the first wash at just about a two weeks after initial application. (Outside area in Naples last weekend, missed weekly wash)
Washing --
There is a noticable slickness now as towel seems to glide over paint easier than most sealants and waxes. Not sticky but a light slippery feeling.
Drying--
After washing and rinsing I pulled out the blower and removed excess water. I found severe water spotting and it was a bear to remove. I really was perplexed on what quick detailer to use over Opticoat so I used Zaino Z6. I was thinking Megs Quik Detailer but didnt know if its technology might not mesh with Opticoat. Optimums qd'er seemed the natural choice but someone recently suggested it didnt work well together.
Final Outcome:
Paint looks crisp and reflective.
-----------------
I am however concerned about the waterspotting and the difficulty in removing them at only the second week mark. I wonder if something might have affected this since I have not seen/heard any remarks from others.
1. It rained for 24 hours since application (second day)
2. I only applied 1 coat
3. Florida had pure sun in mid 80's all week and car in direct sunlight all day
4. I did spray down car with hose mid-week (no soap / no wiping)
normally I would not allow two weeks between wash sessions so it likely has something to do with water burning onto finish but I really thought Opticoat protected against this. All dirt, sap, and even a birdie doo-doo washed over with just soap and no real rubbing.
Setec Astronomy
Well-known member
- Aug 31, 2010
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Wait--it's a standard practice of yours to spray down your car and not dry it? Do you use DI water for that? I don't know what your FL water is like, but I wouldn't do that even with my softened water, and I would even be hesitant to do it thru my CRSpotless. Did you at least blow it off after?
ScottB
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not a general practice .... but something like pollen had gotten all over the finish while away and did not have time to wash. I got the water bill this morning and appears City is doing the annual cloration and likely caused the spotting.
(the reason I did the water only deal is I thought Opticoat was rather durable against ALL elements and should sheet water right off car along with whatever got all over the finish)
RaskyR1
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- Apr 14, 2008
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I know David's review he said it definitely helped with hard water spotting, but I doubt it would 100% stop etching or bird bombs if left on the paint long enough.
Great question buzzb - As a matter of fact I just finisheed testing the coating's resistance to water spots. I left the coated side sit next to my sprinklers for about 30 minutes and it got covered pretty good. I then left it on there for almost a week in the sun. It washed off really easy. I had to scrub the uncoated side with PowerClean.
Here's what it looked like:
The bottom right pic is what my sprinkler system filter looks like after a couple sessions.
David Fermani
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- Apr 19, 2007
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Because my car sits outside 24-7, I constantly have rain being sun baked into my car and sprinklers blowing all over it. I've yet to experience anything effect the coating as I approach the 1 year mark washing weekly with Dawn and monthly Touchless washes. One thing that can make or break the durability of this product is proper prep. Like most protectors, you want to apply it to a clean, bare finish. The key (for me) is to try working the product into the surface, always checking for streaks and slowly concentrating on surface coverage to mitigate toweling. I've been sucessful with many applications where I didn't even need to towel the surface.
Because Opti-Coat has very similar chemistry to clear coat paint, I've never experienced it to make the surface slick. In actuallity, it's noticeably grabby when washing and I can definately feel the difference between the coated and uncoated sides.
RaskyR1
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- Apr 14, 2008
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I can't wait for the 1yr review! Im the MAN
I'll put putting OC on the first of my clients 5 cars this weekend (2010 Tahoe). Other than the hood the paint is in great shape needing only a 1 step correction and it turns out it's actually Black Granite Metallic and not a solid black....haven't seen this stuff on a metallic yet.
Rasky
ScottB
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Well this weeks wash session went off without much of a hitch. No real spotting and cleanup seemed really quick and easy.
I am finding it hard to pick the correct detail spray to use with it. I like to final dry with a guzzler and spray and noticed even Z6 streaks over this coating. Anyone find something nice, glossy, and no streaking upon use ??? Perhaps Duragloss Wipe/Clean or something similar like Fk146 ???
I am finding it hard to pick the correct detail spray to use with it. I like to final dry with a guzzler and spray and noticed even Z6 streaks over this coating. Anyone find something nice, glossy, and no streaking upon use ??? Perhaps Duragloss Wipe/Clean or something similar like Fk146 ???