Package and Pricing help for new business

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skahr

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A little background:

I've been detailing my personal vehicles since I owned my first. Its always been a passion and hobby of mine. I am 29 now, so were talking 11+ years. During this time I never did any paint correction and I am currently just getting my feet wet with a couple family members cars. My business is focused on being waterless I will be focusing on solid production detailing and plan to offer paint correction services sometime down the road.

I would love to have some feedback on pricing, the option of listing time frames, overall verbiage and verbiage length. Ive tried numerous times to "keep it simple" and this is as simple as I seem to get. I also plan to print some card slots or small brochures with packages and some other info about the company and our process. Any and all feedback is really appreciated.



Exterior Maintenance Service
(Compact: Starting@ $24.99 / Mid-Sized: Starting@ $29.99 / Large SUV & Trucks: Starting@ $39.99) *45 - 70 MIN
Waterless hand wash and dry
Light layer of Carnauba Wax and sealants applied leaving paint glossy, slick to the touch and protected from the elements (2-3 weeks paint protection)
Clean all exterior glass to a crystal clear, streak free shine
Clean and protect wheels
Clean, dress and protect tires
 Final Inspection


Interior Maintenance Service
(Compact: Starting@ $24.99 / Mid-Sized: Starting@ $29.99 / Large SUV & Trucks: Starting@ $39.99) *45 - 70 MIN
Thorough vacuum, dusting and air purging of all interior (excluding trunk/bed)
Meticulously clean entire dash, doors panels, air vents, cup holders, cracks and crevices to remove all contamination
Clean all Interior glass to a crystal clear, streak free shine
 Final Inspection


Green Maintenance Detail
(Compact: Starting@ $79.99 / Mid-Sized: Starting@ $99.99 / Large SUV & Trucks: Starting@ $119.99) *2.5 - 3.5 HRS
Includes both interior and exterior maintenance services
Trunk / Hatch / Bed detailed
Clean / Protect door and trunk jambs
Dress, revive and protect all exterior trim
Dress, revive and protect all interior trim
Cloth and Leather seats wiped clean with respective pH balanced cleaners
Freshen / Deodorize
 Final Inspection



Green Complete Detail
(Compact: Starting@ $129.99 / Mid-Sized: Starting@ $159.99 / Large SUV & Trucks: Starting@ $199.99) * 4 - 6 HRS
Includes everything in the Green Maintenance Detail package
Heavy Bug and tar removal, lightly claying some troubled areas
Wheel wells cleaned, revived and protected
100% Carnauba based Liquid hand wax layered over the wax and sealants applied with our waterless wash to leave your paint with a deep, wet, mirror like finish. (1-2 months paint protection)
Hand Wax all door and trunk jambs
Minor spot and stain removal from interior carpeting and upholstery
Floor Mats shampooed and deodorized
Rain X applied to front and rear windshields
 Final Inspection

Green Ultra Detail
(Compact: Starting@ $199.99 / Mid-Sized: Starting@ $239.99 / Large SUV & Trucks: Starting @ $279.99) *6 – 8 HRS
Includes everything in the Green Complete Detail package
Full Clay Bar Treatment on all exterior paint, glass, wheels and applicable trim to remove all embedded contamination and leave your vehicle feeling extra smooth
Vehicle is re-washed and re-applied with a light layer of Carnauba wax and sealants before the additional hand wax is applied during this package
Gas compartment lid cleaned
Clean, revive and protect all door, trunk and sunroof seals
Hand Wax and protect wheels
Cloth Seats shampooed and deodorized
Leather seats and surfaces conditioned and protected to resist cracking, fading and discoloration
Floor boards and carpeting shampooed and deodorized
 Final Inspection

Àla Carte Services:
Headlight Restoration: $30 Per / $50 Set
Interior Fabric Guard Treatment: $40-50
Full Interior Shampoo: $70-100
Leather Cleaning and Conditioning: $30-50
Full Clay Bar Treatment: $50-70
Liquid Carnauba Hand Wax (1-2 months protection): $25-45
Pet Hair Removal: $20-50
Custom Plasti Dip Services: $25-250
Engine Compartment Detailing by Hand: $50-70
Rain X Treatment: $20-30
Paint Sealant (6-8 months protection): $90-120
 
i agree

the green ultra detail and your a la carte services seem to be the only services that are priced well

depending on where you are though, i may be wrong. we have to set our prices low bc of our area
 
Your Green Complete Detail is a little less than what I charge for the same thing. Actually now that I'm looking at it I need to up my pricing a little.
 
6-8 hours for your ultra detail? That's super fast IMO. You've got some killer prices on your washes, considering tunnel washes are about $16-20. I can't imagine much profit per hour after factoring in cost and overhead. I know you're just getting started but if you're proficient and fast (per your times listed) at everything you're offering AND can honestly deliver quality work, you could probably up your prices a bit. Quality and reasonable prices will get you a nice reputation and many referrals.
 
your prices are way too low. You definitely don't want to lowball otherwise you'll price yourself out of business. Charge what you're worth, you offer a valuable service people are willing to spend money on.
 
i can guarantee you no one will even bother to read past the first sentence. Too much text with no value given

people won't understand these terms/phrases:
- Waterless
- Light layer of Carnauba Wax
- protected from the elements
- air purging of all interior
- Meticulously clean entire dash
- respective pH balanced cleaners
- Rain X applied

use common/everyday terms to get your point across to the prospect
 
Here's how I would edit things to simplify them. One package includes rain-x on 2 windows. You may want to specify how many the a la carte service includes. Question on the sealant. If your exterior sealant and wax have 2-3 weeks protection, why is your sealant on your a la carte service offer so much more? Different sealant? I can't imagine a sealant AND wax treatment from the maintenance service could offer such short protection. Also on the last detail package, are you doing a 3rd layer of wax? That's why I put ???'s by it. This was just a quick edit without putting a whole lot of time into it but hope it helps some.

Exterior Maintenance Service
(Compact: Starting@ $24.99 / Mid-Sized: Starting@ $29.99 / Large SUV & Trucks: Starting@ $39.99) *45 - 70 MIN
Hand wash & dry
Paint sealant & wax (2-3 weeks paint protection)
Clean glass exteriors
Clean & protect wheels
Clean & dress tires

Interior Maintenance Service
(Compact: Starting@ $24.99 / Mid-Sized: Starting@ $29.99 / Large SUV & Trucks: Starting@ $39.99) *45 - 70 MIN
Vacuum & clean interior (excluding trunk/bed)
Clean glass interiors

Green Maintenance Detail
(Compact: Starting@ $79.99 / Mid-Sized: Starting@ $99.99 / Large SUV & Trucks: Starting@ $119.99) *2.5 - 3.5 HRS
Includes both interior & exterior maintenance services
Trunk / Hatch / Bed cleaned
Clean door and trunk jambs
Protectant on all exterior and interior trim
Cloth and Leather seats wiped clean
Deodorize interior

Green Complete Detail
(Compact: Starting@ $129.99 / Mid-Sized: Starting@ $159.99 / Large SUV & Trucks: Starting@ $199.99) * 4 - 6 HRS
Includes everything in the Green Maintenance Detail package plus:
Bug and tar removal
Wheel wells cleaned and protected
Paint sealant and two layers of wax (1-2 months paint protection)
Wax all door and trunk jambs
Minor spot and stain removal from interior carpeting and upholstery
Floor Mats shampooed & deodorized
Rain X treatment to front and rear windshields

Green Ultra Detail
(Compact: Starting@ $199.99 / Mid-Sized: Starting@ $239.99 / Large SUV & Trucks: Starting @ $279.99) *6 – 8 HRS
Includes everything in the Green Complete Detail package plus:
Clay exterior paint (removes contaminants hand-washing cannot normally remove)
Paint sealant and 3 (???) layers of wax
Clean and protect door, trunk and sunroof seals
Wax wheels
Cloth seats shampooed & deodorized
Leather seats & surfaces cleaned and conditioned
Floor boards & carpeting shampooed and deodorized

Àla Carte Services:
Headlight Restoration: $30 Per / $50 Set
Interior Fabric Treatment: $40-50
Interior Vacuum & Shampoo: $70-100
Leather Cleaning and Conditioning: $30-50
Paint Clay Bar Treatment: $50-70
Hand Wax (1-2 months protection): $25-45
Pet Hair Removal: $20-50
Custom Plasti Dip Services: $25-250
Engine Compartment Detailing: $50-70
Rain X Treatment: $20-30
Paint Sealant (6-8 months protection): $90-120
 
You need to see what your area can handle and see what other guys in your area are charging. When your first starting out make it simple.
 
Thanks for all of the replies, very helpful! Definitely a few things to tweak.

I basically set these prices off of roughly ~$35/hr service charge. Assumed that starting out and not offering any kind of paint correction that's about where I should be. Maybe I'm selling myself short? The prices near and around seem comparable or cheaper, although none of them are "waterless" and not many are mobile (4-5 in a ~50 mile radius). Judging by photos I've seen, my work is comparable and in some cases better / more thorough.

@g35- The "sealant" in the wash is just mixed in and should not be compared to an actual paint sealant application. (hence the 2-3 weeks protection) So it gets a layer of wax and sealant during the wash, then a legitimate application of Nuba after.

In the ultra detail I assumed after claying, the vehicle would no longer have the first layer from the wash, hence the re-wash to re apply it.
 
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