People don't buy your product/service

Willy Wang

Willy Wang

New member
Joined
May 2, 2013
Messages
170
Reaction score
0
I was at a wedding the other week and ran into one of my father's classmates who was rather successful. He started 2 companies. The 1st one failed, but the 2nd one he oversaw 200 employees and eventually sold his company to Hitachi. He is living the dream now and works because he wants to, not because he must. In fact he volunteers in a nonprofit organization and takes no pay.

I asked him what he had learned through his journeys as an entrepreneur. He replied that he learned he had a skill with people, but only realized this half way through his 2nd business. The one thing he said that really stuck with me was... "It doesn't matter what product or service you sell. People don't buy your product, they buy you."

Moral of the story is... don't get too caught up with the products or techniques. Does it matter that you know what you're doing? Of course. But in the end, the customer does not see the slight imperfections that we see, and they don't see which product is more slick or has more durability. They see you. And if they like you, they will buy from you. Are there expceptions, of course.

The best investment you could make is not the latest and greatest product, although it could shave down some work time. The best investment you can make is personal development, skills with people. Because in the end, they gotta like you to buy you. Rant over. Hopefully this helps at least one person.
 
The words you speak is more than truth and or is what some if not all old and new members of this forum needs to hear and realize before they drown blind.
 
I agree with jamesboyy^
Man that was just brilliant! Words haven't came though that clear in quite a while. Thank you for the post👍🏽
 
I agree 100%. I watched my father sell used cars for 30 years. You gain people's trust and they keep coming back, because they trust and like you.

Good story thanks for sharing.

I will add that, this forum, the members, and Autogeek help in building a detailer's skill set, which in turn is reflected in confidence in our work. Customers pick up on this and they gain more trust in you.

Great advice, I love talking with people. Probably why so many of us enjoy this forum. Different form of conversation, but conversation nonetheless.
 
You are selling yourself. If you're a jerk even though a great detailer, and financial pencil pusher...you're done. Period.
 
Willy Wang said:
I was at a wedding the other week and ran into one of my father's classmates who was rather successful. He started 2 companies. The 1st one failed, but the 2nd one he oversaw 200 employees and eventually sold his company to Hitachi. He is living the dream now and works because he wants to, not because he must. In fact he volunteers in a nonprofit organization and takes no pay.

I asked him what he had learned through his journeys as an entrepreneur. He replied that he learned he had a skill with people, but only realized this half way through his 2nd business. The one thing he said that really stuck with me was... "It doesn't matter what product or service you sell. People don't buy your product, they buy you."

Moral of the story is... don't get too caught up with the products or techniques. Does it matter that you know what you're doing? Of course. But in the end, the customer does not see the slight imperfections that we see, and they don't see which product is more slick or has more durability. They see you. And if they like you, they will buy from you. Are there expceptions, of course.

The best investment you could make is not the latest and greatest product, although it could shave down some work time. The best investment you can make is personal development, skills with people. Because in the end, they gotta like you to buy you. Rant over. Hopefully this helps at least one person.
Click to expand...
Absolutely correct.
 
My very good friend who has a detail shop as well has explained it to me the best. His statement is that you want the customer to buy a tailored suit, not just a suit.
 
Absolutely FANTASTIC post! I couldn't agree more. However, i think it is most important for the initial sale. I pride myself on a large number of return customers because of 2 reasons...i am personable, professional and trust worthy AND they like the results they get. Even if i was Robin Williams but put out shoddy work they would use me once.

I think both qualities...person and quality...insure long term success.
 
Willy Wang said:
I was at a wedding the other week and ran into one of my father's classmates who was rather successful. He started 2 companies. The 1st one failed, but the 2nd one he oversaw 200 employees and eventually sold his company to Hitachi. He is living the dream now and works because he wants to, not because he must. In fact he volunteers in a nonprofit organization and takes no pay.

I asked him what he had learned through his journeys as an entrepreneur. He replied that he learned he had a skill with people, but only realized this half way through his 2nd business. The one thing he said that really stuck with me was... "It doesn't matter what product or service you sell. People don't buy your product, they buy you."

Moral of the story is... don't get too caught up with the products or techniques. Does it matter that you know what you're doing? Of course. But in the end, the customer does not see the slight imperfections that we see, and they don't see which product is more slick or has more durability. They see you. And if they like you, they will buy from you. Are there expceptions, of course.

The best investment you could make is not the latest and greatest product, although it could shave down some work time. The best investment you can make is personal development, skills with people. Because in the end, they gotta like you to buy you. Rant over. Hopefully this helps at least one person.
Click to expand...
How are those rinseless washes locations going?
 
GSKR said:
How are those rinseless washes locations going?
Click to expand...

It's going well. 3 work days so far. Tomorrow will be my 4th day and I'm thankful for the guy who brought up golf clubs cuz that's where I'm headed. Have serviced 42 vehicles in the past 3 days with multiple returns and a request to make a neighborhood call by the owner of a maserati. Several decently high end cars. I'm thinking of adding coatings and maybe 1 step polishes with FG400. Not sure if I'll go with opticoat or gtechniq for coatings. 4th location confirmed, 7 more in the pipeline to follow up on. Hopefully will be at full capacity by end of March and plans for 2nd van before June. I don't think I'll be able to gross 40K a month like I had planned, but 25K is definitely possible with 30K at a bit of a stretch. The business is out there, just gotta get yourself in front of the right people.
 
You must log in or register to reply here.
Back
Top