Prima: 4 Products

To the Prima gurus if your listening, Prima line is missing one thing. A boutique paste wax, carnuaba, or
carnuaba polymer blend . Something in the hundred dollar range to compete with Souveran, Glasur, Primo, etc... No matter how you sell it, enthusiasts won't except a liquid wax as a substitute for a high end carnuaba (or blend like Fuzion) paste.

In fact, a wax is where most enthusiasts start to explore the line. I know in my case, that would be the product I would want to try, then the rest of the line, which is very good. Especially, if a sample size was offered (1 - 3 ounces) like Fuzion, Dodo, Lusso, or Blackfire does.

Any plans on a paste wax?
 
We have a paste wax. We put it together for our German customers. It is an entirely different market there that demands carnauba and ignores the sealants. It is unlikely we will sell it in the US, though.

1. I don't get any feedback from my US resellers requesting one.
2. I don't get emails from US customers requesting one.
3. I believe the market would be quite small and won't justify the packaging and cost.

Finally, I don't care for carnauba waxes. It's old technology; like tubes in stereo equipment. Sure, there are people who love that stuff, and for a select few, it's an important part of the hobby. I get it. I, however, don't remotely believe an old-school wax defines or validates a company and their product line. That is like saying to an auto manufacturer that if you don't make a stagecoach, your cars aren't any good.

We are a new technology company that works towards advancements in polymer technology. We want durability, ease-of-use and a great look. We lean toward glossy and wet with the goal of passionate depth.

Adding a carnauba wax doesn't move us forward or fill a need.

I certainly appreciate your perspective. And in a way, your voice moves the hobby. But from my perspective, your voice is that of the vocal minority. It's definitely worth listening to, but I'm not ready to change the company to harmonize with it.
 
Yeah, about that. Our German retailer was asking for years for me to make up a carnauba. Finally, I agreed and shipped over a test batch. He loved it. It went on easy, dried evenly and didn't streak or cause any removal issues. I was also quite pleased with the look.

He shared some with testers and they loved it. "Best they ever used"...but it didn't have as much durability as other products out there. I said it has as much durability as any carnauba I ever used. But, they said, the new hybrid waxes last much longer. To which I replied, you didn't ask for a freaking hybrid!

The point being, they tell me they want a carnauba, but really what they wanted was to rub a paste wax on their paint. It had nothing to do with carnauba. So now I need to start over and make a hybrid, or a paste sealant, or not.
 
I would love to try it ... I am a carnauba freak and limited makes it even more special.
 
umi000 said:
Two - I'd get a pot myself - they may be old school, but I still prefer the look and feel of a good carnauba paste.
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Well, technically 3. Because so would I. I think most of us that aren't using coatings are using a polymer sealant topped with a carnuba wax. Maybe we are the hobbyist, but I thought that is who these products are marketed to.
 
If we don t know that Prima makes a Carnauba Wax , how can we buy any ! , would be good to know . Put it on your website .
 
sproketser said:
If we don t know that Prima makes a Carnauba Wax , how can we buy any ! , would be good to know . Put it on your website .
Click to expand...

Nobody uses carnuba anymore

http://www.autogeekonline.net/forum/showthread.php?t=54971
 
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