The scents to me are the frosting on the cake. Won't sway me (that I know of) but I sure do love a good one. Jim and I were talking about the scent on Ultima Waterless Wash. There are scents that are better but this one has something addicitve in it. The first time you smell it you'll think, "Oh, thats nice". The second or third time you'll think "OH, THATS NICE!" By the 4th or 5th time you'll know what I'm talking about.
And the strange thing about the new Ultima is none of us can put a finger on what it is. Very addicting! IMO, Ultima and Optimum do the best on the nose. I really like Ultima Car Wash and their Interior Shampoo too. OID, OCW, ONR, OID are fantastic too.
Mark, have you smelled Sonax WC? After everything I read I was expecting this heavy putrid smell that you could smell from 10 feet away and wouldn't leave. I really didn't think it was that bad at all. It's not good... but it's just like a air perm smell and it goes away as soon as you rinse. Maybe it's just me...