How about 2 tips.
1. Make sure that your design is clear enough that a business card scanner can identify the name of your business and your phone number. Many people receive a lot of business cards and just feed them through a scanner. If your data doesn't get into their computer, they'll never find you again.
That means clear fonts for the important information, and organizing the data on the card intelligently.
I strongly agree with the above.
I see business cards all the time where the person has chosen some flower, scripty, pretty font? What's up with that? Here's the deal... it's not about you... it's about making it easy for your CUSTOMER to contact you.
Use a simple, easy to read font like Arial. Call it boring all day long but don't make people struggle to read your car. Don't make it small either, tiny fonts are hard to read.
The same actually applies to e-mail in my opinion. I get e-mails from people all the time with scripty, flowery fonts and whacked out colors. Here's a clue... it's not about you... it's about making it easy for your audience to read your words. Use Arial in 12 point font with a white background and black text. KISS or Keep it Simple Simon.
I'm amazed at how much e-mail I get with hard to read fonts. Simply amazed...
2. When I had the computer service techs, I did fancy cards for all the techs that were high gloss on both sides. We quickly discovered that we couldn't write anything on the card. When you are having personal contact, it's really convenient to be able to add information on an ad hoc basis. An appointment time, a time to call, etc. If you can't write it on the card, you have to put it on a piece of paper, which increases the chance of it being lost.
Keep the high gloss finish to one side of the card, and plain on the other.
Jim
Another great tip Jim...
When I meet people it's often times because they have a "car", not the one they're driving but a "real" car, something in the garage that's cool. I remember people more easily by attaching them to their cool car and it's nice to be able to write down on the back of the car, (or front), something like,
1969 GTO
I put this in my contact information too in my cell phone. I often times take a picture of their "cool" car and make that their photo as I can instantly attach the car to the person.
In business, it's not about you, it's about the customer and making everything you do easy for the customer to do business with you. Pretty straight forward.
Another technique to use generally is the
SWAT Technique, SWAT stands for,
So What?
Anytime you write anything that's directed at a customer, separate yourself from yourself and put yourself in your customer's shoes.
Read the text and then say,
so what? As in...
what's in it for me? Because that's how customer's think, they really don't care what's in it for you.
Do a search for a book called,
Make your site sell by Ken Evoy, get it read it.
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